Mar 14, 2012 | Search engine marketing
Both paid search and display advertising fell around 6% in the last quarter of 2011 in the US, as big advertisers tightened their belts. For the year, paid search dipped nearly 3% but display ads rose 5.5%, according to a new study. The findings, from research from...
Feb 23, 2012 | Search engine marketing
Russian search giant Yandex has struck a deal with Twitter, giving searchers immediate access to as many as 250 million daily tweets. Twitter will license “the full feed of all public tweets” to the search engine, with new tweets becoming available in...
Jun 29, 2010 | Online advertising, Search engine marketing, Unilever - Research, tips and news for marketers
A new ‘state of the nation’ survey from the Internet Advertising Bureau (IAB) shows that search advertising is still not fully integrated into the marketing mix, with 99% of UK advertisers believing there is a greater opportunity to link it with the rest of their...
