Google forced to drop pre-loaded apps on Android
Google has announced that smartphone manufacturers will no longer have free access to its popular apps on Android, such as Chrome and Google Search, following an antitrust fine earlier this year.
Just 1 in 10 online shoppers visit a brand’s website when searching for products
Amazon is the go to source when looking for products online, as consumers tend to bypass brand websites, according to new research.
Search trends: Google now wants brands to get niche-specific
Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, from ‘weight loss’ to ‘furniture’ and ‘financial planning’, according to new research.
Search trends: Most popular car brands in the world
The influence and popularity of the world’s most well-known car brands is often measured by sales figures, but does that really tell the full story? New research looks at Google stats to find the most searched for and talked about car brands in every single country around the world this year.
UK digital adspend rises 15% to £6.36bn
Digital advertisers spent a total of £6.36bn in the first half of 2018, an increase of 15% year on year, according to new figures.
SEO enters the mainstream: key factor for most marketing strategies
A growing number of marketers believe SEO to be a key factor to the success of their efforts, according to new research.
Top ecommerce fashion sites in 2018
With London Fashion Week behind us, trends data provider SEMrush crunched online fashion search data to uncover online shopping trends and the most popular ecommerce sites in terms of fashion sales, over the past year.
Search and social to drive 67% of adspend growth by 2020
Two thirds of all the growth in global advertising expenditure between 2017 and 2020 will come from paid search and social media ads, according to Zenith’s Advertising Expenditure Forecasts.
Hootsuite integrates Google to combine search and social ads
Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.
Kelkoo strikes Google Shopping Ads partnership
Kelkoo has become a premium partner with Google Shopping Ads, which it claims will offer retailers an average saving of 32% on total ad spend by bypassing the premiums faced by retailers on Google Shopping.
Google launches machine learning tool Smart Campaigns across UK
Google has launched new advertising tool, Smart Campaigns, to all businesses across the UK, letting brands create customised ads based on data provided by a business and its assets.
Argos teams with Google Home for voice shopping
Argos has launched a voice shopping service, letting people sell and reserve its products through Google Home.
Brits turn to Google for advice on how to cope with the UK heatwave
The 2018 UK summer heatwave saw millions of Britons struggling to cope with the extended period of intense heat, with temperatures in some regions of the country exceeding 35℃, with many turning to Google to find ways to make the most of (or avoid) the heat.
Two years on ‘What is Brexit?’ still googled 6,800 times a month
‘What is Brexit’ was still googled an average of 6,800 times a month in the first half of 2018, while many are swotting up on searches for ‘British Citizenship test’, according to new research.
Vercida debuts AI powered job-matching service
Employment career website, Vercida, has announced a partnership with Irish data science firm, Opening.io, to provide a job-matching service using artificial intelligence (AI).
Baidu warns Google “the world is now copying from China”
Chinese search giant Baidu has issued a warning to Google, claiming to be the new search trendsetter, following the US-firms plans to re-enter the China with a ‘censored’ search engine.
Google Map app “still records location even if tracking is turned off”
Google Maps services on Android and iPhone devices store records of a user’s location even after they have enabled privacy settings that claim to halt the practice, according to a new report.
Heatwave holidays: Google searches for Cornish holidays soar 363%
During the peak of the recent heatwave, demand for holidays, beaches and accommodation in Cornwall surged by up to 363%, according to new research.
Back to school marketing trends: Health ‘top priority for UK parents and pupils’
Health is a key topic on the minds of parents and students in the UK, with almost half (46%) of the content related to education discussing topics around health, according to a new report.
Financial services search trends: Brands Can Win in Google by targeting ‘Direct Answers’
Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers which appear in more than a quarter (27%) of finance-related searches, providing immediate answers to searchers’ financial questions.
