IPA Bellwether: UK ad budgets flatline amid political uncertainly
The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.
‘Blazing rows and bedroom chatter’: Google smart speaker recordings leaked
Google is investigating the source who leaked information about how it reviews and transcribes recordings from Google Home smart speakers and Google Assistant virtual assistant.
France angers Trump with 3% tax on large digital firms
The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result
“What went wrong with online ads?” KFC, Unilever and Deloitte reflect on Cannes Lions
With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.
European digital advertising sees fastest growth since 2011- IAB
European digital advertising grew 13.9% in 2018 to €55.1bn, driven by strong growth in video, mobile and social spend.
Yext offers ‘Brand Verified Answers’ in search listings
Online brand management platform Yext has launched a new tool that lets brands provide answers to consumers online.
SEO trends: Page speed and new web tech boosts Google rankings
Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to new research.
Digital drives UK ad spend to record levels: VOD, social and search lead way
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. According to the latest data from the Ad Association and Warc, this growth was largely driven by...Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar
Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research. The findings, from digital marketing software firm Marin, form part of its...UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data. The quarterly Bellwether from the Institute of Practitioners in Advertising (IPA) features original...Most small firms now confident in SEO (but it may be misplaced)
78% of small businesses with an SEO strategy are confident they understand SEO best practices, according to a new report. A new survey from The Manifest, found this confidence may be misplaced based on the resources and services small businesses rely on for SEO, the...Dropbox deepens Google integrations
Dropbox is deepening its integration with Google launching a new feature enabling business customers to work with Google docs, Sheets, and Slides all without ever leaving Dropbox.
Google Maps opens to ads: more sponsored listings and ‘suggested locations’
Google is rolling out more ads to its popular Maps service opening up another major channel for location-based marketing. Bloomberg reports that Google intends to add sponsored listings from businesses that have paid to rank atbthe top of Google Maps results when you...Bing ads and Samsung launch 3D Search ads
Advertising platform Bing Ads has unveiled a new 3D ad format, created to support the release of the Samsung Galaxy S10 handset, presented exclusively when searching on Bing.
Data-driven marketing gets provable results (but few are getting it right)- Google report
A tiny 2% of brands are best-in-class at data-driven marketing, but these brands are enjoying up to 20% more revenue and 30% more cost savings as a result, according to a new Google-commissioned independent report.
Six Nations enjoys World Cup bump as sponsors set for ad scrum
2019 is set to be a great one for rugby with Six Nations kicking off this weekend and the Rugby World Cup taking place in September. New research finds the tournament’s main sponsors, Guinness, lagging behind RBS in audience association with the championship. The...IPA Bellwether: UK marketing budgets flatline as Brexit bites
After six consecutive years of growth, UK marketing budgets have finally stalled in the final quarter of 2018, according the latest IPA Bellwether report.
Google adds activity cards to users’ browsing history
Google is making it easier for users to continue their old searches by adding activity cards.
Secrets for digital marketing success in the travel sector
A new report published by Zazzle Media has revealed the keys to gaining organic search visibility in the travel market, one of the largest sectors in the UK.
Wishing you a voice-enabled Christmas?
With Christmas just around the corner, voice assistants are set to be one of the hottest gifts on wish lists. However, a recent project from digital marketing agency, Cheil UK, proved that voice assistants – although fun – have a long way to go before they become a useful tool during the Christmas period.
