Top Pinterest UK Campaigns for 2019
Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019. Birds Eye, Ted Baker and Sainsbury’s were among the best Pinterest campaigns for 2019.
Facebook lets users upload all photos to Google
Facebook has launched a new tool that lest users bulk-export all their photos and videos to another service or social network in just a couple of clicks, starting with Google Photos.
Virals of the year: Coca Cola celebrates bubbles in Brazil to get over 120m views
One of the most viewed ads of the 2019 came from Coca-Cola Brazil, which celebrates the energising effect of a coke’s signature bubbles.
Fiverr launches online store for influencers
Online market place for freelance services Fiverr has expanded into influencer marketing.
Guest comment: Top tips for achieving frictionless commerce
The rise of ecommerce and adaptive tech has created new customer touchpoints, allowing consumers to interact with brands through complex networks of channels and platforms. Tim Carter, director of operations at smp offers a guide on creating a joined up experience for the customer that pays off.
Top tips: 5 Key Steps To Create An Authentic Podcast That Lasts
Web hosting company Hostinger offers 5 tips on how to create an authentic podcast that would last.
Virals of the year: Orange Egypt gets 50m views with musical extravaganza
Starring Egyptian comedian Ali Rabee, this ad for Orange Go features a catchy tune to ask the question, ‘what can I do without my internet package?’.
Facebook losing users in Germany and France faster than anticipated
Facebook users in France and Germany are leaving the platform even faster than expected, according to new research.
The Sun opens Facebook page to advertisers with new video format
News UK has launched ‘The Sun Social Studio’ a new Facebook video ad format, with The Perfume Shop as its first client.
Guest comment: How a set-and-forget mentality can hurt personalisation success
Automation can save time when it comes to personalisation, but as brands such as Adidas and Pinterest have found, it can backfire in embarrassing ways. Mike Austin, CEO & co-founder, Fresh Relevance explores the significance of human oversight when running personalisation at scale and the importance of thinking outside of the box as to what could go wrong with personalisation initiatives at their outset.
Help for Heroes kick off influencer strategy with top British rugby players
British armed forces charity Help for Heroes is running a new influencer marketing drive with rugby starts including Mike Tindall and Chris Robshaw.
Google blocks ‘political affiliation’ ad targeting (but political ads still allowed)
Google has revamped its political ad rules, meaning audience adverts on Google search and YouTube will now be limited to the general categories of age, gender and general location.
UK election: Twitter warns Conservatives after fake fact check account scandal
The UK Conservative party has come under criticism and received a warning from Twitter for misleading the public for renaming its social media account “factcheckUK” during the leaders’ debate.
Top 10 Christmas ads 2019: Very beats John Lewis for emotional engagement
UK clothing retailer Very has beaten John Lewis Christmas ad as the most emotionally enaging Christmas Ad Of 2019, with an animated tale of community spirit and seasonal goodwill, according to new research
Yext and Nextdoor team up for verified business listings
Yext has announced a new global integration with Nextdoor, a social network for neighbourhoods, to enable businesses using Yext to publish facts about themselves to their Nextdoor Business Pages.
2020 predictions: TikTok rises, VR breakthrough and social commerce soars
With 2019 coming to an end, Socialbakers’ CEO Yuval Ben-Itzhak reflects on the year in marketing, and comments on what marketers can expect in his 2020 predictions.
Instagram takes on TikTok with Reels
Instagram has launched a new short 15-second video tool, as the social media app looks to emulate the growing popularity of China’s TikTok.
Angry Birds turns 10: social campaign to turn anger into good causes
With the official Angry Birds 10th anniversary coming next month, Rovio Entertainment has kicked off the celebrations with a new campaign – titled “Bring the Anger” – that aims to show how anger can be converted into positive action.
Watching ads for charity: Unilever expands ethical ad tech to Instagram
Unilever is taking its ethical ad tech’ experiment to Instagram, donating half its ad revenue to a viewers’ charity of choice.
YouTube shopping ads expand to mobile app
Google is expanding its network of shopping ads to the YouTube mobile app as it looks to take on Amazon in the growing ecommerce ad sector.
