Native ad giants Taboola and Outbrain merge to rival Facebook and Google
Two digital ad platforms, Taboola and Outbrain are to merge to create a rival to Facebook and Google in the onlone ad space.
Burger King ‘milkshake’ tweet banned for encouraging violence
A tweet posted by Burger King in May has been banned for encouraging violence and anti-social behaviour.
Zuckerberg fears Warren presidency an ‘existential’ threat to Facebook- report
A leaked audio recording of Mark Zuckerberg reveals that the Facebook founder and CEO fears US presidential candidate Sen. Elizabeth Warren is an “existential” threat to his company.
Celebrity influencers ‘boost millennial gardening activity’
There has been a huge impact celebrity influencers and social media has on driving millennials to be more active gardeners.
The Cannes curse? Creativity in ads ‘failing to boost bottom line’
Only 1 in 4 of award-winning creative ads delivers brand impact according to analysis of this year’s Cannes Lions winners
Ready Player One? Facebook outlines social VR future with ‘Horizon’
Facebook has revealed its plans for a social media universe exclusively for Oculus headsets, in what it hopes will be the next generation for its platform.
Kik shuts down messaging app, moves into cryptocurrency
Kik is shutting down its popular but controversial messenger app despite having millions of active users around the world.
Princes Selects Wavemaker North to Manage Masterbrand launch on social media
WPP media agency Wavemaker North, has launched a new social campaign for canned food brand Princes across Facebook and Instagram.
Facebook buys ‘mind reading’ wristband company
Facebook has bought a start-up making devices that can pick up electrical signals from the brain and transmit them to a computer
Google overtakes Facebook for user app installs (while TikTok rises)
For the first time Google has surpassed Facebook in the total number of attributed installs, meaning Google Ads has powered more app installs over the 6 month period than Facebook Ads, according to new research.
Twitter fail: US military apologises for threatening to ‘bomb’ Area 51 festival
The US military has apologised for sending a tweet that appeared to threaten people visiting Area 51 over the weekend after a Facebook event went viral.
Half of marketers ‘want complete control over influencers’ marketing posts’
Half of marketers feel they should have complete control over the written captions and visual elements of an influencer’s post, according to new research.
Facebook updates voice and video device ‘Portal’ with TV dongle
Facebook has revealed three new Portal devices: The Portal TV, Portal Mini and a redesigned Portal.
Instagram now matches Facebook on audience size for brands
The Top 50 brands on Instagram now have the same audience size as the Top 50 brands on Facebook, but the Facebook News Feed still commands 60% of ad spend, according to new research.
Facebook to launch oversight board to judge controversial content
Facebook has revealed a board of 40 people who will come up with the rules to govern controversial content on the social network, with powers to overrule even CEO and founder Mark Zuckerberg himself.
Facebook and Instagram awarded JICWEBS Brand Safety Certification
Digital ad standards industry body JICWEBS has awarded Facebook, Facebook Audience Network and Instagram the DTSG Brand Safety Certification following an independent audit of their advertising processes against JICWEBS’ DTSG Good Practice Principles.
DoubleVerify Partners with Snapchat to Authenticate Media Quality
Digital media measurement software and analytics platform Double Verify has struck a partnership with Snapchat to authenticate ad viewability and prevent digital ad fraud and sophisticated invalid traffic (SIVT).
Global ad channel trends: Social and video to dominate in 2020, despite measurement concerns
2020 is set to see a significant rise in digital ad spend, as marketers look to optimise their media mix, according to new research.
Top 75 UK brands: Deliveroo, Costa Coffee and BrewDog fastest growing as Vodafone stays top
Deliveroo, Costa Coffee and BrewDog are growing in value faster than any other UK brands, according to the 2019 BrandZ Top 75 Most Valuable UK Brands, according to new data.
Snap, Facebook and MTV run workshops to inspire young digital pioneers
Snap, Facebook, MTV Breaks and more digital brands are coming together to support this year’s Digital Disruptors programme, aimed at inspiring the younger generation in the digital industry.
