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TikTok owner working on own-brand smartphone

Jul 30, 2019 | Mobile, Social, Social media

ByteDance, the Chinese company behind popular video-sharing app TikTok is branching out into making smartphones.

Twitter surge continues: revenues and user numbers increase

Jul 30, 2019 | Ads, Social, Social media

Twitter has reported better than expected quarterly revenues and user numbers as it saw a large drop in “spammy or malicious behaviour”.

Facebook extends search ad test to more brands

Jul 30, 2019 | Ads, Search, Social, Social media

Facebook has opened up its ‘search ad’ test to more advertisers, after an initial test phase last year.

The social CTO: C-suite tech buyers’ psychological motivations and true social media behaviour

Jul 29, 2019 | Social, Social media

Chief Technology Officers and Chief Information Officers are much bigger users of social media than their other top level counterparts within companies, according to new research.

Influencer marketing ruling: Sanofi fail shows limits of ‘celebrity’ sponsorships

Jul 29, 2019 | Ads, Content marketing, Regulation, Social, Social media, Viral

Earlier this month, an Instagram influencer was penalised by the Advertising Standards Authority for promoting sleeping tablets to her 37,000 followers.

The new political battleground? Boris Johnson’s team tests hundreds of Facebook campaign ads

Jul 26, 2019 | Ads, Content marketing, Regulation, Social, Social media

The new UK Prime Minister Boris Johnson has appeared in hundreds of almost identical Facebook and Instagram ads featuring tiny variations, as his campaign team look to find the most effective message ahead of a possible general election.

Cinema overtakes digital for ad growth: Internet forecast to grow at slowest rate since 2001 dotcom bust

Jul 24, 2019 | Ads, Content marketing, Mobile, Search, Social, Social media

Internet advertising is forecast to grow by 10% globally next year, marking the lowest level since 2001, meaning the sector would be outpaced by cinema, according to new research.

Apollo 11 anniversary: Which Astronauts are winning the social media race?

Jul 23, 2019 | Social, Social media

As the world marks the Apollo 11’s 50th anniversary of landing on the moon, new data looks at which astronauts are most talked about on social media today.

The biggest stars on Instagram: Kyle Jenner’s followers now ‘twice as big as UK population’

Jul 23, 2019 | Social, Social media

The world’s biggest Instagram stars are now racking up huge follower counts, with Lionel Messi getting double the population of Italy alone. New research looks at how follower count compares to the world’s most populated countries.

Instagram tests hiding likes to remove pressure

Jul 19, 2019 | Content marketing, Social, Viral

Instagram is rolling out a new feature to hide the ‘like’ count from users in seven new countries to “remove pressure” on users.

IPA Bellwether: UK ad budgets flatline amid political uncertainly

Jul 18, 2019 | Ads, Content marketing, E-commerce, Mobile, Search, Social, Video

The latest IPA Bellwether report has signalled a stalling of growth in UK marketing budgets, following what had been a more positive start to the year.

Real or fake? Adidas Instagram goes viral as Grimes reveals bizarre fitness routine

Jul 17, 2019 | Ads, Content marketing, Social, Viral

Adidas has sparked social media buzz this week, after the star of its latest social media campaign, singer Grimes revealed a training regime that includes deprivation tanks, astro-gliding to other dimensions, and experimental surgery to remove the top film of her eye.

Facebook debuts ‘scam ad’ reporting tool with Martin Lewis and Citizens Advice

Jul 16, 2019 | Ads, Content marketing, Regulation, Social

Facebook has launched a scam ad reporting tool that lets people ads they believe to be misleading or scams on Facebook.

US to fine Facebook $5bn for Cambridge Analytica user data scandal- report

Jul 15, 2019 | Ads, Content marketing, Regulation, Social

The US Federal Trade Commission has voted to approve a fine of about $5bn for Facebook over privacy violations, according to a report.

France angers Trump with 3% tax on large digital firms

Jul 12, 2019 | Ads, Content marketing, Regulation, Search, Social

The French government has proposed a new tax in the country, that would charge large internet companies including Google, Apple, Amazon and Facebook a 3% levy on their revenues, drawing ire from the US as a result

Social media fail: Heck makes a pig’s ear of ‘Boris Banger’

Jul 8, 2019 | Ads, Content marketing, Social, Viral

Sausage maker Heck faced a grilling on social media today, after they hosted UK Prime Minister candidate Boris Johnson and created a special ‘Boris Banger’ in his honour.

Peek into the Matrix? Facebook outage reveals AI tags of user photos

Jul 5, 2019 | Ads, Content marketing, Regulation, Social, Viral

Facebook uses were given a rare behind-the scenes glimpse of how their photos are automatically tagged by the social network, when an outage showed text instead of their profile images.

18-30 year olds ‘turning backs on social media giants’

Jul 4, 2019 | Ads, Content marketing, Mobile, Social, Viral

The relentless pursuit of ‘likes’ is over, as under 30 year olds seek deeper relationships away from the social media monoliths, reveals the findings of ‘The New Rules of Social’, a new white paper by leading youth creative agency ZAK.

Twitter fail: Adidas personalised kits tool hijacked by offensive messages

Jul 3, 2019 | Ads, Content marketing, Social, Viral

Twitter has launched an investigation after Arsenal’s Adidas kit launch was hijacked by racist social media users.

Four trends shaping consumer behaviours online: Social good, retro tastes, local inspiration and new styles

Jul 3, 2019 | Ads, Content marketing, Social

Six out of ten online consumers (61%) believe brands play a significant role in social good, with 65% interested in engaging with companies that reflect a new way of doing things, according to new research.

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