As brands increasingly look to cash in on cultural TV phenomena such as Game of Thrones and Love Island, Lou Weiss, CMO of Shutterstock, looks at how brands can successfully jump on a trending moment, like Love Island, to create unique and awareness-driving content and help them cash-in on these moments.
River Island has partnered with Curalate to align social shopping experiences on and away from its website.
ByteDance, owner of popular video app TikTok, has announced it now attracts over one billion monthly users across the world.
Facebook’s jump into cryptocurrencies is another nail in the coffin for traditional banks, says the CEO of one of the world’s largest independent financial advisory organisations.
As Cannes Lions ends for another year, we look back at some of the biggest trends and industry comments from the biggest ad event of 2019.
Burger Chain Wendy’s scooped the Social & Influencer Grand Prix at the Cannes Lions with its “Keeping Fortnite Fresh” game, demonstrating the evils of frozen beef.
This social media, ecommerce and retail campaign from Carrefour saw the French supermarket giant not only boost sales, but it actually changed EU laws in the process. See why it won a top prize at Cannes Lions below…
This year’s Cannes Lions creative data award went Black & Abroad, a company specialising in travel experiences for black people, turned the “Go back to Africa” slur on its head. Each time someone used the phrase on social media, the brand responded with beautiful images of the continent.
With the final day of Cannes underway, this morning saw The Economist Group’s last Wake Up with The Economist panel take on some of the industry’s hottest topics. The discussion moved from online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity.
Shaving brand Gillette picked up an award in the music category at Cannes Lions, for a campaign that tackled shaving stereotypes in India.
Ogilvy’s Rory Sutherland and the CMOs of Pepsi, Microsoft and EcoAge went head-to-head onstage at the Palais in Cannes with the editor in chief of The Economist, discussing whether the job of business is to create value for shareholders or value for the world. This report looks at the key themes from the lively debate, including plastics pollution and ‘doing good by stealth’.
Burger King and agency FCB New York picked up a Grand Prix in the Direct Lions, for its ‘Whopper Detour’ campaign used location-based marketing to prank rival McDonalds.
Should brands separate social responsibility from purpose? A lively panel debate a Cannes Lions this week saw ASICS, Adobe, AB InBev discuss the changing role of the brand in society.
With the winners of Cannes’ Titanium Lions awards revealed later this week, social media marketing platform Socialbakers has done a deep-dive into all 20 nominated campaigns.
Facebook is to launch its own digital currency within the next year, saying its plans will deliver an “inclusive and open” financial ecosystem.
Social media stars and celebrities are having a greater role in marketing, but how are infleuncer ads different from regular TV of Facebook ads in the impact they have on the viewer? A new neuroscience study on influencers indicates the new channel can complement traditional marketing methods.
Only one-third of consumers (34 percent) trust most of the brands they buy or use, with trust now an essential buying consideration for most consumers, according to a new report released at Cannes Lions.
Pinterest is expanding and rebranding its third-party partner program to enable more shopping experiences on the platform and create an inclusive global ecosystem.
Adverts depicting harmful gender stereotypes, such as men struggling with the housework or women unable to park a car, will be banned in the UK under a new ruling coming into force today.
Travel firm momondo has launched a new video ad campaign that bringing the world together in the form of a single-line tattoo from 61 people from around the world.
