Is Fortnite becoming the next big social network?
Popular online video game Fortnite is fast becoming the messaging service and central social gathering space for its millions of teen and tween players, according to new research.
Cannes Lions 2019: Top 10 YouTube video ads since last year’s festival
With Cannes Lions 2019 on the horizon, YouTube has released a special edition Cannes YouTube Ads Leaderboard marking the most popular global video ads since last year’s festival.
The Love Island effect: Influencer ROI ‘is more theatre than reality’
The role of influencers in popular culture, like Love island or the royal family, is not as living up to the marketing hype, according to new research.
D&AD winner: Libresse embraces female taboos with ‘Viva La Vulva’
This taboo-breaking campaign from Libresse (Essity FemCare brand in the Nordics, known as Bodyform in the UK) celebrated female genitalia in all its forms, fighting against myths, insecurities and stereotypes that women face every day.
Generation Z at a tipping point: Expect brands to ‘take a stand’
Gen Z (born after 1995) is coming of age in a radically new world defined by instant access to information, polarized politics and a social media-powered desire for validation, identity and belonging. A new report looks at their changing attitudes towards brands, from trust to social responsibility.
‘Love Island fever’: How brands can cash in on second screen advertising
Advertisers should keep an eye on the TV screen from next week, as Monday’s Love Island premiere marks the beginning of a potentially lucrative summer for brands.
Twitter and Facebook ‘worst channels for retail customer experience’
Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to new research.
CrossFit quits Facebook branding them ‘utopian socialists’
Health and fitness brand CrossFit has withdrawn its presence and ads on Facebook and Instagram, accusing the social network of being “utopian socialists”.
1 in 7 Brits have bought via social media in last 12 months
As many as 14% of Britons have purchased an item through a social media channel within the last year, with fashion and beauty emerging as the two most popular sectors, accordignto new research.
8 Tips for generating leads through Facebook
Generating leads through Facebook is a sure-fire way to increase sales and show off your social media skills to your managers. Here, digital marketing agency – Hallam, looks at the 8 ways in which you can boost your lead generation expertise through Facebook.
Fashion accessory retailer Lulu Guinness links social media to its ecommerce store
Lulu Guinness is launching onsite social commerce to create a more engaging customer experience.
TV remains largest UK advertising channel for automotive brands
TV remains the largest UK advertising channel for automotive brands, with a 6% rise in advertising spend in the 52 weeks to end of February 2019 in comparison to the previous year, according to new data.
Game of Thrones finale: IKEA claims the TV ad Throne
With the last ever Game of Thrones episode to hit screens this weekend, new research reveals Ikea, O2 and BT TV ads have been best at generating social buzz around the show.
Instagram shuts down direct messaging app
Instagram is closing down its standalone Direct messaging app within the next month.
Spoiler Alert! The Game of Thrones effect- what makes it so popular? [INFOGRAPHIC]
The highest rated episodes according to IMDb also happen to be when major characters die or there is an epic battle scene, according to new research.
Hertz multimedia campaign pushes new Premium Fleet
Car rental company Hertz is rolling out its biggest promotional campaign of the year so far with a multiplatform, pan-European push through Adjust Your Set that features car influencer Becky Evans – aka @QueenB on Instagram.
How Starbucks got $2.3bn free advertising from Game of Thrones (without even appearing in the show)
A social media storm helped Starbucks get an estimated $2.3bn in free advertising from a ‘Game of Thrones’ mistake, and it wasn’t even the brands’ coffee cup.
Top retailers failing to capitalise on growing social media influence’
Almost a fifth of leading UK e-retailers are missing out on potential sales due to a lack of connection with their customers’ extended social circles, according to new research.
YouTube Originals to go free with ads
YouTube has announced that its Original content will soon be available totally free, in an ad-supported model, in a major move from the platform.
Avengers snaps away movie competition on social media
Following Avengers: End Game’s box office smash opening weekend, new data from Socialbakers has found that the film has also smashed the competition on social media.
