Instagram trends: Influencer use of #ad ‘has more than doubled in a year’
The use of the hashtag #ad has more than doubled, growing by 133% in a year, according to new research.
Shopify ties with Snapchat to integrate ecommerce ads
Ecommerce platform Shopify has struck a partnership with Snapchat which will allow merchants to create and manage Snapchat Ads directly from the Shopify platform. Shopify merchants are often small and medium-sized businesses (SMBs) — with busy days and deep...Digital drives UK ad spend to record levels: VOD, social and search lead way
UK adspend rose 6.3% year-on-year to reach £23.6bn in 2018, marking the ninth consecutive year of market growth and highest annual total since monitoring began in 1982. According to the latest data from the Ad Association and Warc, this growth was largely driven by...Facebook beats revenue estimates despite data scandals
Facebook has exceeded revenue expectations and matched estimates for its daily active user growth. The company said it counts 2.7 billion monthly users across the its family of apps, which is unchanged compared to last quarter. Facebook saw its user base in Europe...Shifting patterns in digital ad spend: Shopping, responsive search and messenger ads soar
Formats like Shopping Ads, Responsive Search Ads, and Messenger Ads rose in popularity this quarter as advertisers looked for new ways to capture consumer attention, according to new research. The findings, from digital marketing software firm Marin, form part of its...Is influencer marketing overestimated? Only 1 in 10 people buy based on social recommendations
Despite the recent hype surrounding Influencers, only 22% of retailers use influencers to engage customers and only 10% of consumers have bought a product based on an influencer recommendation, according to new research. From the furore surrounding the Fyre Festival...Top social commerce tips: How retailers embracing the power of social can better connect with consumers
We want to be treated like people, not as a demographic. The move towards personalisation has been a priority for brands in 2018. Social media has become a staple for marketing strategies this year, with many focusing on stories to be more direct with consumers. Rob...Twitter comeback continues with stronger user growth
Twitter has posted positive earnings results on the back of its renewed focus on its data business, appealing to marketers. The company, which has been spending big on improving the user experience, beat market expectations with an 18% jump in revenue to $787m in the...Pinterest valued at $12.7 bn in IPO
Social scrapbooking site Pinterest has launched an initial public offering set the online scrapbook company’s valuation at $12.7bn. Pinterest started trading on the New York Stock Exchange on Thursday. Its performance will be a key test of the tech IPO market after...Pinterest and Instagram beat Facebook for mobile clothes shopping sales
Pinterest and Instagram generate bigger average order values (AOV) via mobile devices for large online fashion retailers than Facebook, even though they may generate less traffic and have lower conversion rates, according to new research. The findings, from Nosto,...UK ad budgets show surprise comeback amid Brexit crisis
UK marketing budgets have enjoyed a surprising comeback for the first quarter of the year, with 21.6% increasing spend versus 12.8% cutting back, according to new data. The quarterly Bellwether from the Institute of Practitioners in Advertising (IPA) features original...Social media regulation: UK Govt proposes ‘like’ and ‘streak’ limits for children
Facebook and Instagram ‘likes’ may get shut down for children under new safety plans proposed by the UK. The Information Commissioner’s Office (ICO) has suggested new guidelines to protect youngsters on the internet. The ICO is a non-departmental public body...Guest comment: The power of social proof lies beyond influencer marketing
Mike Austin, CEO & co-founder of Fresh Relevance, explains why marketers need to look past the hype surrounding influencer marketing when exploring new ways to drive sales.
The rise of social media shopping: engagement up 38% in 12 months
The number of consumers who place high importance on the ability to discover and purchase directly through social media platforms, such as Instagram Facebook, and Pinterest has risen by 38% in 12 months, according to new research.
