Jan 9, 2015 | Facebook marketing, Mobile, Social media, Twitter marketing, WhatsApp
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined. In total, the app currently boasts 700 million monthly active users, equal to the population of the US, the UK, France, Russia,...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Facebook marketing, Social media, Twitter marketing, UK, WhatsApp
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data, The regulator’s annual survey of the international communications market found that while social...
Dec 3, 2014 | Facebook marketing, Social media, WhatsApp
Key trends to check your 2015 plans against: • RIP free ad exposures: This was the year when the rules were re-written in social and free audience reach collapsed on Facebook. We predicted it back in 2012, but the casualties have been brutal, as the brands that built...
Nov 21, 2014 | Regulation, WhatsApp
WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users. The move follows announcements by Apple and Google that they are encrypting, by default, data stored on iPhones and Android...
Nov 20, 2014 | E-commerce and E-retailing, Mobile, Online video, WhatsApp
Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. Post by Lacoste. Lacoste has teamed up with BETC Digital to run the #SpotTheCroc competition on Snapchat, asking followers to find its iconic...
Nov 17, 2014 | WhatsApp
Skype has launched a new service that ditches the need for an app to make calls via desktop PCs. Skype for Web lets users simply got to Skype.com and login to access their contacts and use the video calling service. The new service is in and will roll out to everyone...
Nov 11, 2014 | Facebook marketing, Social media, WhatsApp
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users. Messenger has come under fire in recent months, as messaging was...
Oct 15, 2014 | Mobile, WhatsApp
Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles. Skype has been a dominant force in video chat for some time, but has been relatively slow in adapting to mobile, where apps like Apple’s...
Oct 8, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app’s value rise even further to $22bn. Facebook completed its purchase mobile messaging service WhatsApp for up to $22 billion...
Sep 15, 2014 | Facebook marketing, Social media, WhatsApp
Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps. The feature lets users set an expiration time on post so that after that time, the posts disappear. Users in New Zealand recently...
Sep 1, 2014 | Social media, WhatsApp
Instant messaging pioneer MSN Messenger is finally being switched off after 15 years, as the once popular hangout for teens has been usurped by Skype and mobile chat apps such as WhatsApp, Instagram and Snapchat. Launched in 1999, the Microsoft-owned service provided...
Aug 28, 2014 | China, Mobile, Social media, WhatsApp
WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world. The news was announced by CEO and founder Jan Koum, who tweeted that the popular messaging app was...
Aug 19, 2014 | Facebook marketing, Mobile, Social media, Twitter marketing, USA, WhatsApp
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while...
Aug 7, 2014 | Mobile, Social media, UK, WhatsApp
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research. According to Deloitte, the number of instant messages sent in Britain alone is...
Aug 6, 2014 | Mobile, Social media, WhatsApp
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research. The study, from the KPCB 2014 Internet Trends report, looks at period of 2005 to 2014. Considering WhatsApp is just 2 years old, the...
Jun 11, 2014 | Facebook marketing, Mobile, WhatsApp
Facebook has pulled its SlingShot messaging app just hours after going live on Tuesday, as the social network looks to rival SnapChat. Slingshot will let users to quickly send short video messages and photos to friends, the contents of which will then expire after a...
Jun 10, 2014 | Australia and New Zealand, Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...
May 29, 2014 | China, Content marketing, E-commerce and E-retailing, Email marketing, Facebook marketing, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, USA, Viral and buyrals, WhatsApp
While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends 2014 from Kleiner...
May 20, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, “Slingshot,” according to new reports. Mark Zuckerberg is supervising an internal project to build a competing video and photo sharing...
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