May 19, 2014 | China, Mobile, WhatsApp
Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues. WeChat ended 2013 with 355 million monthly active users. These figures include Weixin- the same...
May 8, 2014 | Facebook marketing, Social media, WhatsApp
Here are the top digital marketing data and case studies that caught our eye. Big spenders: WhatsApp is only the fourth biggest tech purchase of the year (Infographic) Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19...
May 7, 2014 | Mobile, Social media, WhatsApp
Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data. Outside of the larger, established networks, some of the more talked about emerging networks have been Instagram,...
May 2, 2014 | Mobile, Social media, WhatsApp
ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat. The new features, collectively called Chat, let users swipe the name of one of their friends in their Snapchat contact list to start a text...
Apr 11, 2014 | Facebook marketing, Social media, WhatsApp
With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come,...
Apr 11, 2014 | Facebook marketing, Social media, WhatsApp
Facebook is making a major push towards mobile messaging following its $19bn purchase of WhatsApp, replacing the chat features in its existing apps with a standalone version. The move means that mobile users will be forced to download a separate app if they want to...
Mar 20, 2014 | China, E-commerce and E-retailing, USA, WhatsApp
Chinese ecommerce giant Alibaba has invested $215m in mobile messaging app Tango, as completion in the chat app sector heats up following Facebook’s $19bn purchase of WhatsApp. The deal underscored the lengths that Internet companies are willing to go to gain a...
Mar 19, 2014 | Facebook marketing, Mobile, Online advertising, Regulation, WhatsApp
WhatsApp founder Jan Koum has dampened “careless and inaccurate” rumours about possible changes to the messaging app’s privacy policies following its $19bn Facebook takeover. In a blog post, Koum aimed to calm fears that that Facebook’s $19bn...
Mar 14, 2014 | Facebook marketing, Mobile, Regulation, WhatsApp
The Android version of WhatsApp has a loophole that leaves chat histories wide open to other apps installed on the same smartphone, according to new findings from a security consultant says. Consultant, system administrator, and entrepreneur Bas Bosschert documented...
Mar 10, 2014 | China, Facebook marketing, Social media, Twitter marketing, WhatsApp
This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question ‘Which of the following services have you used/contributed to In the last month?”. Facebook-owned photo sharing service...
Feb 28, 2014 | Mobile, Social media, WhatsApp
This month saw Facebook pay a huge $19bn for WhatsApp- we look at some key charts that show why Zuckerberg paid 19 times more for a chat app than it did for Instagram back in 2012. Key WhatsApp stats • More than 70% of registered users are active every day. •...
Feb 25, 2014 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook founder Mark Zuckerberg has been defending the social network’s $19bn (£11.4bn) takeover of messaging service WhatsApp – insisting that the chat app is really worth more. Watch this video from the Daily Telegraph showing Zuckerberg’s speech below:...
Feb 25, 2014 | Mobile, WhatsApp
WhatsApp is planning to let users send and receive voice messages through its app for the first time, following its sale to Facebook last week for the huge price of $19bn. WhatsApp already has voice message function but only in pre-recorded form- the new service will...
Feb 21, 2014 | Facebook marketing, Social media, WhatsApp
Facebook bought WhatsApp for an eye-opening $19bn (£11.4bn) this week- causing the stock market and analysts alike to question the social network’s confidence in its own growth. But how did Zuckerberg justify the hefty price tag that could have bought him 19...
Feb 21, 2014 | Facebook marketing, Social media, WhatsApp
This week saw Facebook snap up mobile messaging service WhatsApp for an astronomical $19bn- marking the biggest tech purchase to date. The move has sparked many comments from the industry- we take a look at some of the key quotes as chat apps come of age… Victor...
Feb 20, 2014 | Mobile, Social media, WhatsApp
Facebook is buying WhatsApp for a massive $19bn (£11.4bn), as the social network looks to restart its flagging growth in developed markets, while offering a popular free messaging service in emerging markets, shaking up the telecoms industry in the process. Watch this...
Feb 17, 2014 | Marketing through gaming, Mobile, Philippines, WhatsApp
Facebook has topped a ranking of smartphone apps in Southeast Asia, with LINE, WhatsApp, Google Play and Blackberry Messenger also proving popular, according to new research. The Southeast Asia Top 10 Smartphone Apps ranking, based on Nielsen Informate Mobile Insights...
Jan 13, 2014 | Mobile, Social media, WhatsApp
The number of text messages being sent in the UK has fallen for the first time ever as more people turn to Whatsapp and iMessage, according to new research looking into mobile trends. According to figures published by Deloitte in a telecom prediction survey, the...
Dec 16, 2013 | Mobile, WhatsApp
The use of WhatsApp, WeChat, Line or SnapChat is booming all around the world. Social media agency KRDS, has produced this infographic on the top 10 messaging apps today, along with their features and their marketing potential. http://www.krds.com/
Dec 9, 2013 | Facebook marketing, Social media, Twitter marketing, WhatsApp
Twitter IPO could make the micro-blogging platform a serious Facebook rival for advertisers… if it can make the most of its live event–orientated audience data. Chat Apps stole the headlines from the larger players this year, with WhatsApp, SnapChat and WeChat all...
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