Oct 5, 2012 | Social media, Twitter marketing
Marketers looking for proof their social media is boosting brand metrics will like the new Twitter online marketing effectiveness research tools. Twitter is locked into the battle for the energy and budgets behind brand pages, and this effectiveness research gives an...
Oct 5, 2012 | Social media
The Oxford English Dictionary has launched OED Appeals, a dedicated community space on the OED website where OED editors solicit help in unearthing new information about the history and usage of English. The website will enable the public to post evidence in direct...
Oct 3, 2012 | Social media
LinkedIn will now let its users ‘follow’ and receive updates from people outside their personal contact list, as the business-based social network looks to boost user engagement on the site. The new feature mimics other popular social networks such as Twitter and...
Sep 27, 2012 | Social media
More than 1 in 10 (12%) of US adults are now using Pinterest, but nearly 20% of women are on the site, according to a new report. The study, from the Pew Internet & American Life Project, examined the habits of more than one thousand American adults. It indicates...
Sep 26, 2012 | Social media
MySpace has undergone its fourth major redesign in its 7 year history, as the embattled social network looks to rebrand itself and a music sharing site. The site, now part-owned by Justin Timberlake, will offer deeper integration with Facebook and Twitter. The...
Sep 21, 2012 | Social media
A Twitter campaign from Waitrose has become the subject of ridicule this week, once again sparking the debate as to whether there’s ‘no such thing as bad publicity’ on social media. The John Lewis owned firm invited Twitter customers to finish the sentence ‘I shop at...
Sep 21, 2012 | Social media
Internet ‘discovery engine’ StumbleUpon, has updated it iOS app for iPhone and iPad users. The new app includes the new StumbleDNA; a colour bar that appears on every user’s profile page, providing a visual representation of each individual’s mix of interests on...
Sep 20, 2012 | Social media
Online co-creation community eYeka has launched the first ever visualisation of the use of crowdsourcing by brands over time. In keeping with its theme, the timeline is crowdsourced, taking suggestions from users to improve the chart. The timeline, “Crowdsourcing by...
Sep 19, 2012 | Social media, Twitter marketing
Twitter has updated its profile pages with Facebook-style header photos, as the micro-blogging firm looks to broaden its multi-platform functions, across the web, mobiles and tablets. In a blog post, Twitter said the changes gave users the opportunity to ‘make...
Sep 7, 2012 | Social media, Twitter marketing
Twitter has released its controversial API update which restricts third party developers, opening up the possibility of in-app ads in the process. The move has sparked anger form some developers, who have claimed the move could stifle the development of innovative...
Aug 31, 2012 | Social media, Twitter marketing
Twitter has launched interest-based ad targeting for Promoted Tweets and Promoted Accounts campaigns letting brands target micro-bloggers based on like-minded groups of followers and their friends. Promoted Tweets and Accounts already target “users who share interests...
Aug 20, 2012 | Social media
Twitter has sparked anger from developers after restricting creation of third-party applications on its social network. The move could have dire implications for the firm’s hugely popular API platform, which has spawned a number of widely used social media...
May 25, 2012 | Social media
Google’s annual Zeitgeist conference has kicked off, with the web giant defending accusations that its social network is a ‘ghost town’, promoting its augmented reality glasses and admitting its search ‘was astoundingly bad five years ago’. Google’s current big bets...
May 21, 2012 | Social media
This infographic from Buddy Media illustrates how complicated the social media ecosystem has become, with a myriad of management, analytics, gaming and advertising tools available for advertisers. The graphic was first displayed at a Buddy Media event marking the...
