Pinterest launches ‘Catalogs’ and extra shopping ad inventory
Pinterest is introducing new tools and features to help Pinners find the best products and services for their unique tastes and preferences.
QVC UK debuts social commerce platform with Curalate
QVC UK is introducing social commerce to create a discovery-led shopping experience.
Influencer marketing stars earning less (but brands paying more overall)
Social media influencers are earning two-thirds less that in 2017, but overall investment in influencer-led campaigns has almost doubled, according to new research.
Social media ad trends: Instagram Stories taking bigger slice of budgets
Instagram received 18% of total Facebook spend, with 34% of that spend allocated to Instagram Stories, according to new research looking into social media ad spend.
Snapchat showcases VR ‘Lego wear’ in pop-up shop
This week, a playful pop-up in Fitzrovia showcases the latest cutting-edge retail technology with Snapchat LEGO WEAR, immersing shoppers in an augmented reality fashion boutique experience.
Six-second ads: The secret to success
Why do some six second ads fail to engage while others make an impact in such a short space of time? New research uncovers six key factors that can make a difference in this increasingly popular ad format.
Twitter comeback continues as it reveals ‘daily user’ numbers for first time
Twitter has given data around its daily user numbers for the first time, as the social network continued its comeback with strong revenue and profit growth at the end of 2018.
Snapchat comeback: Chat app beats estimates and stems decline in users
Despite a tough year for the company and intense competition from the likes of Instagram and TikTok, Snap latest results seem to indicate a resurgence for the platform.
Offers and promotions on social media: Baby boomers more likely to click than millennials
Offers and promotions influence baby boomers to click through to a website from social media, while millennials are most influenced by images. Millennials tend to engage directly with businesses on social media, and baby boomers prefer contact forms on a website, a new survey finds.
The Dude, dragons and Serena: The 12 best ads of Super Bowl 2019
This year’s Super Bowl ads avoided the controversy of previous finals in favour of easy laughs and surprise tie-ins, with Budweiser and Bumble generating the most social media buzz.
Burger King under fire for ‘exploiting’ influencers in marketing stunt
Burger King ran a guerrilla marketing campaign tricking influencers into raising brand awareness for their new dessert fries, but one of them has hit back.
Social media users up 9% globally: YouTube pips Facebook as TikTok rises
YouTube has topped the chart as the social media platform with the most users last year, followed by Facebook, according to new research.
Pinterest boosts beauty searches with ‘skin tone’ criteria
Pinterest has launched a new ‘skin tone’ feature that lets people discover personalised makeup and hair ideas on the go with better search parameters.
Facebook to connect WhatsApp, Instagram and Messenger users to each other- report
Facebook is planning to integrate WhatsApp, Instagram and Messenger across its applications, (but will remain separate apps) according to new report.
Are ‘shadow profiles’ real? Report warns avoiding social media ‘not enough to protect privacy’
Scientists have discovered it’s possible to create a 95% accurate profile of non-users on social media using their friends’ data, leading to so-called ‘shadow profiles’.
Social media stars and celebs pledge to be more transparent over paid posts
A group of high-profile celebrity influencers celebrities have agreed to more clearly state when they have been paid or received free gifts to promote products online.
Gillette sparks social media storm with “Best a Man Can Be” ad
Gillette has courted both controversy and praise for its latest ad, a short film, called Believe, which shows images of bullying, sexual harassment and aggressive male behaviour.
Student social network links with global ID card scheme for tailored adverts
The non-profit organisation behind the International Student Identity Card (The ISIC Association) has partnered with Campus Society, a social network for UK students, to offer tailored experiences, offers and services to the global student population. The partnership...Corporate social responsibility ‘influences buying decisions more than price’
People prioritise environmental and human-focused causes over price, according to a new survey from Clutch.
Fake it ‘til you make it: Instagram users ‘faking sponsored posts to gain popularity’
Instagram influencers are faking sponsored posts, in a bid to boost their followers and attracting real sponsors, according to a news report.
