The parent company of Unilad is going into administration with debts of more than £6m owed to various parties, resulting in the popular digital publisher of viral content attracting bids.
Three fifths of sports and fitness clothing brands have used social media influencers to help promote their products, it has been revealed, and as many as 49% of these noticed a boost in sales following this.
Facebook is set to bring ads to the Facebook Stories format, making the ad units available to all advertisers globally.
The co-founders of Instagram have announced they are quitting the social media company.
Snapchat has launched a new range of ecommerce advertising formats, as the chat app looks to further monetise its network.
There are many tools that can help marketers decide which hashtags to use in their social media marketing posts. We look at 10 of the best, from Twitter’s own features to more advanced geographical and community-based services.
London Fashion Week (LFW) 2018 saw more than 100 designers and models invade the capital once again, with new research showing which brands and models generated most social media buzz.
Marketers are investing four times less on Instagram Stories than, despite Stories being half the price of posts on a CPC basis, according to new research.
Hootsuite has integrated Google Ads into its platform allowing customers to bring together search and social advertising campaigns for the first time.
There is significant support for AI in customer service, but nearly all consumers (88%) want transparency on when they are talking to a chatbot rather than a human, according to new research.
LinkedIn has launched Dynamic Ads in Campaign Manager for self-service marketers, as the business-based social network looks to expand its ad revenue.
Burger King has launched a new social media campaign in the UK, marking the first project from its new creative agency BBH London.
With the summer holiday period coming to a close, a large number of Brits are looking to focus on themselves with more “me time” and a balanced approach to going back to work, according to new research.
How do we really feel about the infamous British weather? A new analysis of how we used emojis in social media during the recent heatwave busts the myths and also shines a light on key differences in how men and women convey emotions on social channels.
Snapchat will have a larger user base among UK adults ages 18 to 24 than Facebook in 2018, according to new research.
Facebook, Twitter, and Alphabet have collectively removed hundreds of accounts tied to an alleged Iranian propaganda operation on Tuesday.
Another personality quiz app designed to harvest personal data from respondents, has been banned by Facebook, following the Cambridge Analytica scandal earlier this year.
Facebook has begun assigning users a reputation score, designed to predict how trustworthy they are, as the social network looks to fight the spread of fake news.
The Competition and Markets Authority (CMA) is investigating celebrities and social media influencers for failing to disclose brand deals, as influencer marketing becomes a more popular way of brands reaching audiences.
