Video viral of the week: Star-studded L’Oreal miniseries tackles grey hair
L’Oreal is working with Helen Mirren and Andie Macdowell to promote its ‘Magic Retouch’ products as the solution to grey roots via a humorous campaign.
How many selfies does the average Brit take for the perfect photo?
Brits will take an average of 8 selfies to get the perfect photo before posting on social media – yet 80% will still edit and filter images to improve their appearance before sharing.
Marketing to football fans: Man Utd fans more likely to be mums, Chelsea fans more likely to be rich
As we enter a new season after this summer’s football fever, new data looks at the unpredictable characteristics of fans of the UK’s top football clubs.
Snapchat self-serve ads pay off (despite drop in users)
Snap has reported surprisingly positive earnings overnight and also attracted investment form a Saudi Prince, despite a drop in users.
Mars pulls all ads from YouTube amid drill music controversy
Mars has removed all advertising from YouTube after the confectionery firm’s ads appeared alongside drill music videos on the streaming platform, which have been linked to violent crime in London.
Social TV trends: Love Island’s official partners aren’t the only winners
ITV’s Love Island was the reality show success story of the summer. New research uncovers which brands benefited from the TV series, indicating that official sponsorship was not the only route to success.
Hate content ban: YouTube, Facebook, Spotify and Apple clamp down on Infowars host
Online media giants including Google and Facebook are to restrict content from Alex Jones, a right wing political pundit, and his blog Infowars, for breaching their guidelines in a move against “hate content”.
Influencer marketing trends: 47% of consumers fatigued by repetitive influencers
The repetitive nature of content (47%) and dipping quality (23%) are now top customer concerns around influencer marketing, spurring moves by the likes of Snapchat to create more informal relationships between brand and influencer ahead of Q2 earnings next week.
Most Brits prefer to ‘self discover’ new brands rather than via advertising
People are now less inclined to trust messages that are delivered via push advertising than in the past, preferring to discover new products themselves; favouring ‘pull’ channels such as a friend’s recommendation, browsing in store or an online search, according to a new study.
Switzerland digital trends: More than half of social network users on Instagram
While Facebook remains the most popular social network, Instagram is enjoying strong growth, according to new research.
WhatsApp debuts paid-for business tools (and plans ads)
WhatsApp has launched a pay-to-use tools for businesses to communicate with their customers, as the chat app also plans to run ads on the platform later this year.
Love Island: Wes and Meg win online popularity contest
Love Island contestants Dani and Jack may appear to be fan favourites, but Wes and Megan are actually the most popular islanders when it comes to online page views, according to research from Taboola.
Love Island fans spend more time on the TV show’s app than on Facebook, Whatsapp or Twitter
ITV reality show Love Island has been the TV hit of the summer, and new research indicates that its fans are more loyal the the shows official app than major social networks.
Instagram rich list: Kylie Jenner claims to spot
Reality TV star Kylie Jenner has been named the highest earner on an Instagram rich list, estimated to make $1m (£760,000) per sponsored post.
Love Island: Which contestant is winning on social media?
With less than a week to go until the Love Island finale, social media marketing company Socialbakers has released data on which contestants are winning the competition on social media – based on interactions and mention compatibility.
World Cup social media review: Best influencers, posts and sponsors
The last ball has been kicked, the champions have been crowned and legends have been immortalised, but, more importantly, which player gained the most followers on Instagram? This infographic from Socialbakers looks back at the biggest social media buzz of the tournament.
KFC’s bizarre Facebook Live stream attracts 1m cat lovers
KFC partnered with Super Deluxe to run a four-hour live stream of cats exploring a model of the brand’s mascot and founder Colonel Sanders.
Facebook investigates Crimson Hexagon over data policy concerns
Facebook has suspended analytics firm Crimson Hexagon amid apparent concerns it may have carried out wide-spread surveillance of users.
McDonald’s wins brand World Cup as food companies get most buzz
France may have lifted the Jules Rimet trophy, but they were not the only winners as big brands basked in World Cup glory, according to new research.
Facebook sees ad spend boom despite data scandal
Disproving sceptics predicting a doomsday scenario for Facebook has seen a 19% increase in ad spend on its core platform and Instagram quarter-over-quarter and a 48% increase year-over-year, according to new research.
