Facebook to verify major page owners to fight fake news
Facebook will start verifying the identities of people running popular pages on its social network, as part of its continued efforts to stem fake news and propaganda.
Pinterest expands ‘Propel’ promotion button to 5 more countries
Pinterest is rolling out its Pinterest Propel product to business accounts in the UK and Ireland, in addition to Australia, Canada and New Zealand.
Facebook halts medical data sharing plan with US hospitals
Facebook has scrapped plans to gather personal data from patients in US hospitals as part of a proposed research project.
75% of US advertisers ‘already using influencer marketing’- report
US advertisers are so enamoured with influencer marketing that a full 75% of their companies currently employ the discipline and almost half (43%) are planning to increase their spending on it in the next 12 months.
LinkedIn launches video for Sponsored Content and Company Pages
LinkedIn has launched video for Sponsored Content and Company Pages, letting B2B marketers post ‘visually compelling stories’ to their audience on the business-focussed social network.
April Fools’ round-up: Snapchat’s Russian bots, Brexit emojis and bankrupt Elon Musk
April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put together some of the best hoaxes from 2018’s pranksters for your viewing pleasure.
Facebook updates privacy amid Cambridge Analytica scandal
Facebook has unveiled new tools to make it easier for users to see and access the data the social network holds on them, as the social media giant aims to regain trust after a backlash from users over the Cambridge Analytica data scandal.
World Cup marketing trends: WhatsApp and Facebook Messenger key to tapping global audience
Nearly half (47%) of the world online population will be will be tuning into the FIFA World Cup either online or on TV this summer, with Facebook and WhatsApp the best platforms for brands to reach them, according to new research.
Top 10 Chinese brands: Tencent leads as brands grow 23% in a year
Brands are pursuing the ‘Chinese Dream’, growing total brand value by a record 23% to $683.9 billion in the WPP 2018 BrandZ™ Top 100 Most Valuable Chinese Brands ranking.
Digital to account for 50% of US $197bn ad investment in 2018
The US ad market is estimated to hit a record $197 billion in revenue in 2018, up 5.5% from last year, according to new research.
Delete Facebook” searches increase 423% in UK
As Facebook enters the spotlight for its accountability in the Cambridge Analytica data breach affecting 50 million Facebook users, is the UK ready to “Unfriend” Facebook once and for all?
Snapchat goes local with ‘Radius Targeting’ for advertisers
Snapchat has launched a major update to its location targeting ad targeting, letting brands target Snap Ads and Filters around a specific location, such as a retail store, university, restaurant, airport, or concert.
Instagram takes shopping service to UK
Instagram has launched its shopping service in the UK, letting retailers turn their posts on the social media site into sales.
Live chat and chatbots overtaking email for retail communication
There is a vast generational gap in how customers wish to communicate with brands and retailers, with millennials 20% less likely to contact a retailer via email than baby boomers, and are five times more likely to use live chat on a website, according to new research.
Six nations rugby: Which sponsors got most social buzz?
O2 was the most popular kit sponsor at this year’s six nations rugby tournament, followed by Vodafone, according to new research. The data, from 4C Insights, indicates that Ireland may have won the rugby but it seems England fans are the most supportive with only a 7%...US election: Facebook under fire for Cambridge Analytica ‘data breach’
Facebook has been accused of failing to properly inform users that their profile information may have been obtained and kept by Cambridge Analytica, a data firm widely-credited with helping Donald Trump win the 2016 US presidential election.
Facebook data-sharing plan with WhatsApp blocked in UK
Facebook has been stopped from making use of UK citizens’ WhatsApp data for purposes beyond the chat app itself.
McVitie’s launches ‘Sweeter Together’ campaign on Facebook
McVitie’s has launched a £9.7m Masterbrand campaign ‘Sweeter Together’ in the UK, running across Facebook and terrestrial TV.
Snapchat lays off 100 engineers- report
Snapchat is reportedly planning to lay off nearly 100 engineers within a week, according to a news report.
Have #MeToo and #TimesUp peaked? Social users put film at the centre
Despite the rise of hashtag driven movements such as #MeToo and #TimesUp, social buzz around the 2018 Oscars largely focused on the films rather than the controversy, according to new data.
