Oscars social buzz: Get Out’s Jordan Peele reigns supreme on Twitter
Jordan Peele, winner of Best Original Screenplay for Get Out, was the most Tweeted about celebrity by UK Twitter users during this year’s Oscars, according to new data.
WeChat reaches one billion user milestone
WeChat has hit one billion monthly users for the first time, as the Chinese messaging app starts to rival WhatsApp.
Social networks: the new ecommerce gateways [INFOGRAPHIC]
From shoppable Instagram feeds to ‘Buy’ buttons on Pinterest and YouTube, social commerce is reshaping the online shopping world as we know it. This infographic from shopping reviews platform 16 Best looks the the role of social networks as gateways to online purchases.
Ad targeting trends: the rise of ‘Personal Prime Times’
People are creating their own “personal prime times” as their media habits evolve, and advertisers need to find these points of highly concentrated engagement throughout the day, according to new research.
Paris launches Snapchat campaign during the city’s Fashion Week
The Paris region’s governing body has launched a Snapchat campaign for Paris Fashion Week, in an attempt to reach tourists and Parisians, and engage with a younger audience.
Unlocking the Potential of Chatbots [INFOGRAPHIC]
How can chatbots improve the user experience in ecommerce? This infographic looks at how AI can help customer service agents focus on more complicated tasks.
Hotwire ‘Reels’ offers clients speedy social video content
Communications agency Hotwire has launched a branded partnership with Irresistible Films to deliver global, multi-lingual video services to its network of 35 offices, partners and affiliates around the world.
Firms that prioritise customer experience ‘significantly outperform competitors’
Businesses that prioritise customer experience significantly outperform competitors, with half expecting to adopt AI customer experience by the end of 2018, according to new research.
Where to target baby boomers on social media [INFOGRAPHIC]
TV may take up over an hour more of their day, but for Baby Boomer internet users, social presents a great chance to reach them when they’re online, according to new research.
Chatbots to handle 25% of all customer service operations by 2020- report
A quarter of all customer service operations will be handled by chatbots by 2020, according to new research.
Snapchat finally gives creators analytics tools
Snapchat is launching a new suite of analytics tools for creators of “Official Stories,” including some media companies and other brands.
Nespresso crowdsources video about “difference women can make”
Nespresso is challenging Userfarm’s global crowd of 120,000 filmmakers will to create vertical video telling a story about the difference women can make.
European car search trends: YouTube rules UK but the Spanish click most
When it comes to car-related engagements, dramatic demand for YouTube in the UK, a movement towards mobile in Spain, and a digital dominance for Volkswagen across virtually all major European car markets, according to new research.
Snapchat sells $10 captionable AR masks for events
Snapchat has launched captionable augmented reality (AR) masks, letting users create customised filters for special event that cost from around $10.
Valentine’s Day: The most ‘loved’ brands on Facebook
It’s the time of year when hearts, flowers, and chocolate are prominent in offices and homes, and people spend more time with their loved ones. Socialbakers, a social media marketing platform, also found that more and more people are spending time online loving their favourite brands, and sharing their most loved brands with their friends.
Snapchat launches embeddable map feature on the web
Snapchat has taken its Snap Map feature to the web, letting users see public Stories laid out on a map.
Younger audiences ‘moving off Facebook’
Facebook is losing friends among teens and young adults, according to eMarketer’s report on UK digital users, which is set to be released later this month.
Winter Olympics: Which brands are getting the most social buzz?
As the PyeongChang Winter Olympics gets under way, new data from social media technology firm, Sprinklr looks at the social data from Twitter, Instagram public hashtags, Reddit, YouTube and Tumblr in real time.
Unilever threatens to pull Facebook and Google ads over brand safety fears
Unilever has warned that it could pull its advertising from digital platforms that have become a “swamp” of fake news, racism, sexism and extremism.
Doritos suffers social media backlash for ‘lady-friendly’ crisps
Doritos has announced plans for crisps specially designed for women… and suffered a social media backlash as a result.
