Facebook testing Instagram Stories on WhatsApp
Facebook is testing Instagram Stories on WhatsApp to take on social media rival Snapchat, according to a news report.
Universal Music lets users upload songs to Facebook
Facebook and Universal Music Group (UMG) have signed a new kind of licensing deal that will let users upload songs in videos.
Snapchat debuts sponsored animated filters for brands
Snapchat has updated its new Animated Filters feature with a new commercial option, letting brands created their own augmented reality filters on the chat app.
Worldwide Instagram user numbers continue to grow
Facebook-owned Instagram will be used by nearly one in four smartphone users worldwide this year, according to eMarketer’s first-ever global forecast of the photo- and video-sharing social platform, released this week.
The year in review: 17 biggest digital trends of 2017
2017 was another big year for digital marketing, with the rise of Blockchain, voice search going mainstream and AI getting (scarily) smarter. This was the year that Facebook went VR, Android overtook Windows and a virtual cat craze nearly broke a cryptocurrency market. In this special report, we’ve identified 17 of the biggest trends of the year.
Facebook opens ‘World Effects’ to all developers
Facebook has launched anew ‘Snapchat-style’ feature that lets users drop 3D objects into your surroundings, using the built-in camera tool.
Instagram lets users follow hashtags: New channel for brands?
Instagram is now letting its users follow hashtags based on their interests, in a move that could make streams more engaging while open up new marketing opportunities.
LinkedIn reveals the most influential voices of 2017
LinkedIn has revealed the 2017 Top Voices; the coveted list of LinkedIn Influencers and members that celebrates those making the biggest impact on the platform.
Pinterest 100: The top trends to try in 2018
Pinterest has unveiled its global trend forecast of the top ideas to try for the year ahead, including air fryers, Self-care staycations and weighted blankets.
Sprinklr debuts new Reddit listening tool for brands
Social media management platform Sprinklr has expanded its partnership with Reddit, allowing brands to access historical and real-time Reddit data.
Top 25 virals of 2017: Pranks, personalisation and politics
From Super Bowl boycotts to voice search pranks, 2017 marked another big year for video viral marketing case studies. Personalised ads, uplifting tales of unity and subverting ad formats were key themes this year. To round off the year, our team has assembled our 25 favourite virals from around the world for your viewing pleasure…
Facebook debuts ‘Messenger Kids’ with parental supervision tools
Facebook has launched a preview of Messenger Kids, a new chat app that lets children communicate with friends and family in a safe environment with parental supervision.
Facebook halts ethnic targeting in ads
Facebook has ditched ads that exclude racial and ethnic groups, and will now investigate how the feature was being used by advertisers.
Generation Z poses new challenges for online fashion retailers
The latest generation to hit the shops in earnest has very different expectations from their parents, according to new research.
Facebook takes on Snapchat with addictive messaging “Streaks”
Facebook is working on a feature similar to Snapchat’s “Streaks” which is an addictive game that encourages friends to send messages back and forth for consecutive days.
Top UK brands on Instagram: Burberry leads the way
Burberry retains it’s position as most popular British brand on Instagram, but British brands have a long way to go: Nike, the world’s most popular brand on Instagram, has over 7 times as many followers, according to a new study.
TV tribes: New data shows brands should avoid stereotypes in campaigns
New data has revealed the unpredictable characteristics of fans of the nation’s favourite TV shows – demonstrating just how important it is for brands to steer clear of stereotypes and make better use of data to improve the effectiveness of their ad campaigns this Autumn.
Reddit takes on social media giants with chat function
Reddit is testing a real-time chat function which could soon replace its standard personal message (PM) system, as the popular internet forum looks to take on social media rivals such as Facebook.
The growing impact of social media on sports [INFOGRAPHIC]
The drastic change in the social media landscape over the last ten years has had a major impact on all aspects of our lives and sports industry is in no way an exception. This infographic from Betting Sites, includes trends, popular sports teams on social media, the impact on revenue and conversion and much more.
Twitter debuts $99 subscription tool to promote tweets
Twitter is launching a self-serve advertising subscription aimed at small businesses, letting users run automated ads on the platform for $99 a month.
