Social media can drive brand impact (and not just clicks)
Social media advertising can be a highly effective channel for driving long-term brand impact, especially on metrics such as brand awareness and associations, according to new research.
Snapchat undergoes huge redesign as losses grow
Snapchat is being redesigned drastically as it struggles to attract older users and turn a profit as its Snap’s Ad revenue per user is now less than a fifth of that of Facebook.
Facebook finally expands Messenger payments to the UK
Facebook is introducing peer-to-peer payments to its messaging app Messenger in the UK, letting people send cash to their friends and contacts.
Most consumers saw a fake review this year (but most people can’t always spot them)
Consumers are changing their behaviour when looking at online reviews for local businesses – with many struggling to spot fake reviews when choosing who to use, according to new research.
Top brand’s social media customer experience ‘getting worse’
UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to new research.
Snapchat debuts retargeted ads that follow users around web
Snapchat has launched Snap Pixel, a tool which lets advertisers track what users do online after viewing one of their ads, taking on the likes of Facebook and Google in the retargeted ad arena.
Facebook profit soars as mobile ads account for 88% of revenue
Facebook saw its quarterly profit rise 79% with revenues up nearly 50% in the third quarter as marketers poured money into Facebook’s mobile advertising offerings.
Geordie Shore star broke ad rules on Snapchat
Geordie Shore star Marnie Simpson has UK advertising rules with some of her recent posts on Snapchat, failing to reveal that the posts were adverts for products.
Facebook panics publishers with separate News Feed experiment
Facebook is testing a new way of displaying posts in users’ newsfeed, prioritising posts from its users’ friends and families over publishers.
Fanta uses VR and Snapchat for Halloween campaign
Fanta has launched an outdoor virtual reality experience for Halloween, supported by a Snapchat campaign.
Pinterest platform opens up to search advertising
Pinterest has launched a self-service tools to let marketers place search ads on its platform without intervention from a live salesperson or help desk.
Most effective social media strategies for each platform [INFOGRAPHIC]
While most brands agree that social media is a critical channel, many aren’t leveraging the strengths that are unique to each platform. This infographic from SUMO Heavy breaks down the different social media platforms and identifies the best strategies for brands to implement on each.
Social media ad spend trends: Snapchat and Instagram lead global growth
Snapchat and Instagram saw ad spend grow 73% and 55% respectively in the thrid quarter of 2017, as new offline features brought added value to advertisers, according to new data.
Facebook buys ‘positive social app’ tbh just 2 months after its launch
Facebook has bought a two-month-old app called tbh, which lets people send each other positive feedback through anonymous, quiz-style polls.
Snapchat still beats Instagram among US teens
Snapchat is still more popular among US teens than Instagram, despite a number of copycat features developed by its Facebook rival, according to new research.
How should businesses use live video? (Infographic)
As Internet speeds continue to get faster, live video is only going to become even more popular. One Productions, a video production company based in Dublin, Ireland has put together an infographic looking at how businesses can use live video effectively.
Facebook fail: Zuckerberg sorry for ‘tasteless’ VR tour of Puerto Rico devastation
Mark Zuckerberg has apologised after taking part in a controversial Facebook Live video discussing his company’s efforts to aid Puerto Rico’s recovery from hurricane Maria.
Snapchat debuts ‘Context Cards’ with local information
Snapchat is rolling out what it’s calling “Context Cards,” a new way for users to get information about the places from which people are snapping, presenting another local opportunity for advertisers in the process.
End of an era: AOL shuts down Instant Messenger AIM after 20 years
AOL is discontinuing its pioneering AOL Instant Messenger (AIM) chat platform after 20 years of service, usurped by chat apps such as WhatsApp and Snapchat.
Influencer marketing: What motivates customer advocacy?
New research reveals what motivates UK consumers to refer brands to friends and family, which sectors and brands are most referable, and which qualities a brand should possess to be referred.
