Aug 2, 2017 | Content marketing, Online video, Social media
UK marketers are willing to pay YouTube influencers up to and in excess of £67,000 per video, rising to £75,000 for a celebrity influencer Facebook post, according to new research. The study, by Rakuten Marketing, found that the majority of marketers express...
Aug 2, 2017 | Social media
LinkedIn has launched Website Demographics: a free reporting tool that lets marketers see the types of professionals visiting their website, enabling them to adjust their marketing, content and campaigns to target visitors accordingly. Website Demographics is accessed...
Jul 31, 2017 | Social media, WhatsApp
Facebook is the most popular social network in Ghana, Kenya, Morocco and Nigeria, with WhatsApp growing fast, according to new research. The study, from Global Web Index, looks at the social media activities of digital consumers in these African markets and, in...
Jul 31, 2017 | Mobile, Social media
An extra 243 million mobile phone users worldwide will start using mobile messaging apps this year, with Facebook Messenger and WeChat leading the way, according to new research. eMarketer projects that 1.82 billion people across the globe will use apps like Facebook...
Jul 24, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, UK
Digital ad spend in the UK grew at its fastest rate for nine years during 2016, driven by advertisers’ need to tap into people’s rising use of mobile to watch content, according to new research. The data, from the Internet Advertising Bureau UK / PwC Digital, found...
Jul 18, 2017 | E-commerce and E-retailing, Mobile, Social media, WhatsApp
Amazon is reportedly developing an encrypted messaging app called Anytime, designed as a direct competitor to WhatsApp, Facebook Messenger and other popular messaging apps. According to a report in AFTV News, the encrypted service could integrate SMS, video and voice...
Jul 17, 2017 | Social media, Twitter marketing
The Royal Opera House has teamed with Twitter to tell the stories of opera and ballet using emojis on World Emoji Day. 1. Guess the opera. RT and DM us your guess to enter the prize draw. World Emoji Day on Monday 17 July 2017 marks the first time that the Royal Opera...
Jul 17, 2017 | Email marketing, Social media
Despite the momentum around emojis with an upcoming film ‘The Emoji Movie’ and World Emoji Day, emojis appear to have lost the momentum that made them such an effective marketing tactic in 2016, according to new research. The study, from email provider Mailjet reveals...
Jul 17, 2017 | Social media
As Wimbledon wraps for another year, Federer, Djokovic and Nadal compete for the most Instagram followers, while Andy Murray distant fourth worldwide, according to new research. The study, from Iconosquare, the social media analytics platform, stems from a Wimbledon...
Jul 13, 2017 | Facebook marketing, Mobile, Social media
Facebook Messenger is rolling out home screen ads worldwide, meaning consumers will see branded messages in the app’s inbox for the first time. The home screen on Messenger acts as an inbox for a user’s most recent conversations with friends, automated bots, or...
Jul 11, 2017 | Digital marketing skills, Facebook marketing, Social media
Facebook plans to build 1,500 new homes including supermarkets, swimming pools and a visitors’ centre, near its offices in Menlo Park, California. The move is an attempt to address a severe housing shortage causing tension between Silicon Valley and local...
Jul 10, 2017 | CPG, Mobile, Social media
This weekend, beauty brand Burt’s Bees ran a Snapchat campaign promising to plant 5000 wildflower seeds to help bees, as part of a branded Snapchat selfie campaign. On Sunday 9th July, Burt’s Bees used two special national geofilters available to UK Snapchatters...
Jul 7, 2017 | Social media
Snapchat is allowing all users to add links to their Snaps, along with a series of creative tools including the ability to change backdrops and voice sounds. When composing a Snap, the user can now click on the new paperclip option, added to the right hand vertical...
Jul 7, 2017 | Social media
Instagram is adding a new feature that lets users reply to Stories with a photo or video. The Facebook-owned social network a added a camera button at the bottom of the screen when a user plays an Instagram Story. The button lets a user snap a pic, record a video or...
Jul 6, 2017 | CPG, E-commerce and E-retailing, Mobile, Social media
Sportswear giant Nike is to start selling its products directly on Amazon and Instagram, as it looks to target younger consumers. The move will allow Nike connect better with Millennials who cite Amazon and Instagram as prime destinations, while also combating fakes...
Jul 6, 2017 | E-commerce and E-retailing, Social media
Europe’s best-known brands and retailers came together at Inspire, Bazaarvoice’s biggest European client event, to discuss best practices around consumer-generated content (CGC). Bazaarvoice, the world’s smartest network of consumers, brands and retailers, shares some...
Jul 5, 2017 | Facebook marketing, Social media
Digital creative agency Catch Digital has released an unofficial Game of Thrones Facebook ChatBot to coincide with the latest series of the fantasy TV show. GoTBot is a Facebook Messenger chatbot created in solidarity with all characters, plus all the titles and...
Jul 4, 2017 | Facebook marketing, Regulation, Social media
Facebook now has two billion users worldwide, but the social network warns that with great popularity comes great responsibility. CEO Mark Zuckerberg says the new mark was reached last week, and in a Facebook post said that he’s proud of the role his company is...
Jul 3, 2017 | Mobile, Regulation, Social media
Snapchat has introduced a map feature that lets users track other people’s location in real time, a move that could open new doors to marketers, but also sparking concerns among safety and privacy advocates. “Snap Maps”, launched last week, plots users and...
Jul 3, 2017 | Mobile, Social media
Instagram is a fast growing social media platform, but how can you stand out from the crowd. This infographic looks at how some of the world’s biggest brands, such as Nike and Coca-Cola, get the most out of Instagram. Did you know brands on Instagram enjoy regular...
