Jul 3, 2017 | E-commerce and E-retailing, Social media
Over half of internet users say they follow some sort of celebrity account on social, with figures reaching as high as 68% among 16-24s, according to new research. The data, from Global Web Index, indicates that 16-34s are about three times as likely as the oldest age...
Jun 29, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media
Popchips, the makers of the ‘popped’ alternative, to traditional crisps, is taking on the big names and winning, through engaging marketing campaigns and “healthier” messaging, according to new research. The hi brands Brand sustainability survey was conducted by...
Jun 23, 2017 | Social media
Each social media channel comes with its own challenges. With this in mind, Hiscox has complied some handy hacks for the main social media channels; Facebook, Twitter, Instagram, Pinterest and LinkedIn. The infographic summarises the best ways to use social for small...
Jun 21, 2017 | Facebook marketing, Regulation, Social media, Viral and buyrals
As influencers and celebrities post, filter, and hashtag their way to fame and fortune, brands are working with them to reach and communicate with consumers. Influencer marketing on Instagram alone is now a massive $1 billion industry. In April 2017, the FTC sent...
Jun 21, 2017 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Social media
The number of online reviews a product has directly correlates with its sales performance, even if some of the reviews are negative, according to new research. The study, from global e-commerce analytics firm Profitero and dunnhumby’s micro influencer marketing...
Jun 21, 2017 | E-commerce and E-retailing, Social media
Dune London is introducing user generated content (UGC) on its product detail pages to inspire customers during the shopping journey, and has reported an 82% increase in sales where UGC played a part in the transaction over a two week period since the feature went...
Jun 20, 2017 | Content marketing, Facebook marketing, Social media
Facebook is the number one gatekeeper for news, edging out legacy traditional media sources and significantly outpacing other social networks/digital platforms like Google and Twitter, according to new research. The study, from Ogilvy, polled over 250 reporters and...
Jun 19, 2017 | Social media
Match has launched Ourtime, a new dating service exclusively for those aged 50 years and over. The move comes in response to research that shows an increase in online dating amongst the older population, with double the number considering it to find romance in 2016...
Jun 19, 2017 | Content marketing, E-commerce and E-retailing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
On Saturday 17th June, mobile advertising experts video intelligence (vi) helped a small Cannes crêperie increase its footfall by over 400%, after conducting an experiment to coincide with the start of Cannes Lions 2017. Agency vi wanted to demonstrate the...
Jun 19, 2017 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
With Cannes Lions 2017 now underway, YouTube has released their special edition YouTube Ads Leaderboard celebrating the most popular global video ads since last year’s festival. These ads represent 11.8 million hours watched for the whole Leaderboard. The top ads...
Jun 19, 2017 | Facebook marketing, Social media
Facebook is now building chatbots that can negotiate and plan ahead like actual humans in a new AI experiment carried out by the social network’s “Labs”. According to New Scientist, the research could lead to more effective personal assistants able...
Jun 12, 2017 | Content marketing, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, UK
After last week’s general election, new research indicates that The Conservative Party ran an “ineffective” social media campaign that failed to attract new voters and did not energise its traditional base. The shock election result saw the Conservatives getting the...
Jun 9, 2017 | Facebook marketing, Online advertising, Social media, Twitter marketing
A new study from Kantar Media study, looked at the ad spends of the five big social-media networks in the US, showing that Facebook dominates with Snapchat and Pinterest on the rise. Kantar Media looked at the five big social channels in the US, and the $117.9m they...
Jun 9, 2017 | Social media
As the UK General Election results in a hung parliament, analysis by data science and media technology company, 4C Insights, revealed sentiment across social media towards the Conservative Party dipped to just 37% in the final days prior to the election. With no...
Jun 7, 2017 | Facebook marketing, Social media
Political campaigning in the UK general election sunk to new depths as Conservative MPs were caught today deleting social media comments from their own residents. With political campaigning migrating to the digital space, all parties have been more active than ever...
Jun 6, 2017 | CPG, E-commerce and E-retailing, Facebook marketing, Social media
Nike leads the way for UK high street fashion retailers on Instagram, with 72 million followers, over three times more than closest competitor H&M with 21 million, according to new research. Straight up. Shut down. #airmaxday wraps up in NYC with @travisscott. A...
Jun 6, 2017 | Online advertising, Social media
Google owns Uber. Microsoft owns LinkedIn and Nokia. The web is an highly connected place with tangled relationships. Digital marketing firm Hallam Internet has created an interactive infographic to show the surprising connections between some of the most popular...
Jun 5, 2017 | Facebook marketing, Mobile, Social media, Viral and buyrals
Emotional validation is a key catalyst for frequent posting and sharing social media, with millennials leading the way for posting personal content, according to new research. The study, from visual marketing platform Olapic released the results of a new survey...
Jun 2, 2017 | Mobile, Social media
Snap made its Spectacles available across Europe today, almost seven months after the company debuted them in the US. Spectacles are a one-size-fits-all pair of sunglasses that can record 10 seconds of video at a time and sync wirelessly with the mobile Snapchat app....
Jun 2, 2017 | Social media
The Champions League beats the FA Cup when it comes to engaging fans on social, according to new research. With the FA Cup winners crowned and the Champions League final set for tomorrow (3rd June), Adobe has revealed its latest Adobe Digital Insights (ADI) report,...
