Jun 2, 2017 | Social media
Sentiment towards the Conservative Party across Twitter and Facebook has fallen level with UKIP following the televised debate on BBC One this week, according to new research. Analysis by data science and media technology company, 4C Insights, has revealed: Amber...
Jun 2, 2017 | Social media
As social has become more and more important as a tool for online product research the boundaries between search engines and social networks have been weakening for some time. New research from Global Web Index reveals the most popular channels for product research...
Jun 2, 2017 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Following Trump’s “covfefe” typo brands have jumped on the blunder to drive engagement and amuse the masses. Socialbakers has analysed best reactive tweets from the past 24 hours to see who did it best. In a tweet posted just after midnight Mr Trump wrote...
Jun 1, 2017 | E-commerce and E-retailing, Mobile, Social media
Are you most likely to use a mobile for Facebook, a PC for shopping and a tablet for Netflix? A study reveals which sectors are most dominated by the different devices in terms of the time people spend visiting them – and the answers aren’t necessarily...
May 31, 2017 | Social media, Twitter marketing
The BBC is teaming up with Twitter to livestream five special events in the run-up to the UK general election June 8, including tonight’s 7-way BBC debate. The new deal will bring live video and breaking news from the BBC’s U.K. election coverage to Twitter’s...
May 30, 2017 | Mobile, Social media
Traditional media still dominates worldwide consumption, but mobile is set to account for 26% by 2019 despite slowing growth, according to new research. The study, from Zenith Media, indicates that traditional media will account for 69% of global media consumption in...
May 30, 2017 | Mobile, Online advertising, Social media
Snapchat is encouraging brands and media buyers with discount offers in an attempt to boost its ad business, according to a news report. Marketing news site Digiday reports that the offers appear to vary from agency to agency. One media buyer told Digiday that...
May 30, 2017 | Content marketing, Facebook marketing, Social media
Facebook is ramping up its news coverage by integrating its Instant Articles platform compatible with competing web publishing standards like Google AMP and Apple News. The move means that publishers can build their content first in Instant Articles and then push...
May 30, 2017 | Content marketing, Social media, Viral and buyrals
Burger King has upset some real life royalty this week, when an online promotion in Belgium invited people to choose between the country’s King Philippe and the company’s mascot. Belgium’s royal family has contacted the fast food chain Burger King...
May 26, 2017 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, UK, Viral and buyrals
Walkers Crisps has pulled an interactive video ad after it allowed the faces of mass murderers and child abusers submitted by internet pranksters. The faces of Rolf Harris, Fred West and Jimmy Savile and were inadvertently featured in an animation voiced by Gary...
May 26, 2017 | Email marketing, Social media
Email is still a more effective tool than social media when it comes to generating consumer engagement, according to new research. The study from email marketing brand Campaigner examined the preferences of online shoppers and revealed insights into how to most...
May 26, 2017 | Mobile, Social media
Instagram has allowing marketers to push sign-up and app-install promotions within its Stories section. Until now, Instagram Stories ads have only offered broad “reach” objectives for branding purposes and not more targeted marketing goals. The new move...
May 26, 2017 | Social media
Ahead of the digital download launch of T2 Trainspotting, Sony Pictures Home Entertainment has created The Alternative Guide to Edinburgh microsite. The site, created by content monetisation agency 8 Million Stories takes users through key locations from the film,...
May 25, 2017 | Social media
Instagram has added two new Explore categories: Location Stories and Hashtag Stories, letting users discover photos and videos based on places or things of interest, all from the same Explore tab. Along with all of the videos and popular Stories you’ll find already,...
May 24, 2017 | Online advertising, Online video, Social media
Household names from entertainment and sport, as well as keynote bloggers in the epilepsy community are backing the #explainepilepsy campaign, in partnership with clothing retailer River Island. The #explainepilepsy hashtag, launched by Young Epilepsy and Epilepsy...
May 23, 2017 | Mobile, Social media
Nearly one-fifth (19.8%) of internet users in France, or 10.4 million people, will Instagram regularly in 2017, according to new research. The study, from eMarketer, alos found that by comparison, more than half (51.8%) will use Facebook at least monthly this year—a...
May 22, 2017 | Social media
A new report released by Internet of Things UK (IoTUK) outlines how emerging digital and social technologies can help tackle social isolation and loneliness. Entitled ‘Social isolation and loneliness in the UK’ and published in collaboration with Future Cities...
May 19, 2017 | Marketing through gaming, Mobile, Online advertising, Search engine marketing, Social media
This week Google held its annual I/O conference for developers, talking up the web giant’s latest milestones and unveiling new products, including a smarter camera, a revamped Google Home and a lighter Android Go OS for emerging market. During the conference, the...
May 18, 2017 | China, Social media
China’s Weibo now has up to 340 million active users each month, according to the firm’s latest earnings report, which pushes it past Twitter for the first time ever. According to the Chinese company’s first quarter results, it has 340 million active monthly...
May 17, 2017 | Mobile, Online advertising, Online video, Social media
Snapchat’s Max Reach feature has been rolled out in the UK and France, allowing brands to reach every user of the app with their digital advertising. Max Reach has already been made available to US brands, with the tool allowing advertisers to reserve space...
