Apr 13, 2017 | Social media
Teens are now bunching their social network activity around four main social networks: Snapchat, Instagram, Twitter, and Facebook and have stopped using smaller ones such as Kik or Tumblr, according to new research. The study, from investment bank PiperJaffray,...
Apr 13, 2017 | FMCG digital marketing food and beverages, Social media
Microsoft has teamed up with Michelin-starred chef Heston Blumenthal on a Skype bot designed to improve people’s culinary skills. The “Heston Bot” provides cooking tips, flavour pairings and anecdotes from the chef and each month will be updated with...
Apr 11, 2017 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing, Viral and buyrals
A 16-year old teen from the US is currently on course for the most retweets of all time, after the fast-food chain Wendy’s set him a huge social media challenge in exchange for free chicken nuggets for a year. It began last week on April 6th, when Carter...
Apr 11, 2017 | Online advertising, Social media
Socialbakers has launched ‘Socialbakers Suite’, an all-in-one social media analytics, management and performance solution. In a bid to help marketers elevate their social media marketing activity, Socialbakers Suite enables marketers to analyse and report on their...
Apr 11, 2017 | Marketing through gaming, Online advertising, Online video, Social media
For brands, is 360 video worth it? The format is potentially revolutionary, but do 360 video ads actually drive more engagement than standard ads? Google partnered with Columbia Sportswear to find out. The promise of immersive storytelling with 360 video has led...
Apr 6, 2017 | Social media, Twitter marketing
Twitter has dropped the egg that functions as its default profile picture over fears that it has become associated with online abuse. “We’ve noticed patterns of behaviour with accounts that are created only to harass others – often they don’t...
Apr 5, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Pepsi has withdrawn its latest video ad, where reality TV star Kendall Jenner uses a can of Pepsi to soothe tension between protesters and police, sparking accusations that it exploits the “Black Lives Matter” movement. The new advert sees the reality TV...
Apr 3, 2017 | Content marketing, CPG, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Viral and buyrals
In 2017, it’s getting harder to discern real news stories from fake ones- which made last weekend’s April 1st pranks even harder to spot than usual. To help you out, we’ve put together some of the best hoaxes from this year’s pranksters for your viewing pleasure…
Mar 31, 2017 | Facebook marketing, Marketing through gaming, Social media
Palmer Luckey, the inventor of the Oculus Rift virtual reality headset, has left Facebook following the news that he financially backed an organisation that supported Donald Trump and created anti-Hillary Clinton memes. Luckey has left Facebook just three years after...
Mar 31, 2017 | Social media, UK
Customer experience provided by UK retailers is not improving, leaving consumers increasingly frustrated, according to new research. The study, from Eptica indicates that consumers more likely to get an accurate response on email than Twitter, Facebook or the web. Key...
Mar 28, 2017 | Mobile, Social media, USA
The way US consumers watch TV is changing, with social media and mobiles affecting how they discover what to what to watch next in the living room, according to new research. American consumers’ status as a binge watching, streaming, multitasking nation enters 2017...
Mar 24, 2017 | CPG, E-commerce and E-retailing, Social media
Visual marketing platform Olapic has been selected by P&G brand Aussie Hair to offer a content format, called Content in Motion. Aussie Content In Motion videos are currently being used in the brand’s Instagram feed and on the e-commerce consumer website. Early...
Mar 23, 2017 | Mobile, Social media, Twitter marketing
Twitter users are keen second-screeners – being 33% more likely than the average internet user to be on another device while watching TV, according to new research. Mobile is absolutely dominant here and, crucially, when it comes to what these users are doing while...
Mar 23, 2017 | Social media
Pinterest is a ‘sleeping giant’ when it comes to helping business owners growing their businesses. This infographic from offers 6 quick Pinterest hacks you can easily implement to grow your business. Marketing is a dense arena with many companies adopting the same...
Mar 22, 2017 | Social media
LinkedIn has an updated version of its popular Sales Navigator tool: Sales Navigator Enterprise. The updated tool will help business by facilitating easy introductions, improving visibility of shared sales and marketing collateral and simplifying tracking of contact...
Mar 16, 2017 | Facebook marketing, Social media
O2 has become the first brand to measure the effectiveness of Facebook ad impressions with its agency partner Havas. Results found converter rates improved by between 16% and 123% when Facebook Custom Audience ad placements were used in combination with other digital...
Mar 16, 2017 | Mobile, Social media
Snap Inc. has cut its ad revenue forecast for 2017 for Snapchat by $30 million due to higher than expected revenue sharing with its partners, according to a report. The report, from eMarketer said in its latest ad spending forecast on Tuesday that the new ad revenue...
Mar 16, 2017 | E-commerce and E-retailing, Mobile, Online advertising, Online video, Social media, Viral and buyrals
Fashion brand Ted Baker is launching a new comedy sitcom, featuring a shoppable virtual reality film and an Instagram story. The sitcom tells the story of the Baker family who appear to be the picture of suburban utopia, yet beneath the airs and graces the family...
Mar 15, 2017 | Online advertising, Online video, Social media, Viral and buyrals
The Super Bowl is one of the biggest ad nights of the year. One month on from the sporting spectacular, how well did the big budget ads amplify their message on social media. New stats from YouGov reveals some surprising results. Avocados From Mexico is the only Super...
Mar 14, 2017 | Mobile, Social media
Facebook has launched its own temporary messaging service, less than a fortnight after rival Snapchat floated on the stock exchange. The new tool, called “Messenger Day”, is an addition Facebook’s existing Messenger app. The tool lets users of Facebook’s instant...
