Jan 27, 2017 | Social media
President Obama was over twice as popular as President Trump on Instagram during last week’s inauguration, data from Instagram analytics platform Iconosquare reveals. On 20 January, the day of the presidential inauguration, there were 58,071 posts using the hashtag...
Jan 26, 2017 | Mobile, Online advertising, Social media
Snapchat has struck a partnership with Nielsen’s mobile Digital Ad Ratings (mDAR) unit, giving brands the ability to buy guaranteed Snapchat audiences by age group and gender. The system is similar to Nielsen’s TV offerings. This will make Snapchat ads...
Jan 18, 2017 | Social media, Twitter marketing, Viral and buyrals
Twitter has closed its Vine app for good, but has incorporated the ‘Vine Camera’ into its standalone app. Twitter is now encouraging users to download their archived clips before the app is transformed into another sharing tool. Vine will be revamped into...
Jan 18, 2017 | Facebook marketing, Marketing through gaming, Social media, Viral and buyrals
Facebook’s virtual reality videos have been a success, with BMW proving to be the top performing brand using the 360 video ads in News Feeds, according to new research. When Facebook rolled out its 360 videos in News Feed in 2015, it did so with the aim to “connect...
Jan 17, 2017 | Regulation, Social media
Facebook is set to introduce new measures to combat fake news in Germany, as the country enters an election year. “It’s important to us that the reports and news posted on Facebook are reliable,” a blog post on Facebook’s German website read. German...
Jan 12, 2017 | Facebook marketing, Mobile, Social media
Instagram will start inserting ads into its new Stories feature, as the Facebook owned social network continues to encroach on rival Snapchat’s territory. The adverts in the middle of Instagram’s Stories will be marked by a small “Sponsored” tag as well as being...
Jan 12, 2017 | CPG, FMCG digital marketing food and beverages, Social media
McDonalds Japan has begun a social media campaign that lets its customers vote for their favourite burger, with the winner becoming part of a free upgrade meal deal. 12 of the fast-food chain’s most popular sandwiches will battle it out to become “the number one...
Jan 11, 2017 | Social media, Twitter marketing
Kantar Media has released lists of the most Tweeted about UK shows in 2016, to reveal how social media users and TV work together. The lists are split by sport and non-sport, series and individual broadcasts, plus most Tweeted about genres. It shows that the most...
Jan 10, 2017 | Social media
Snapchat is to open first international HQ in London despite the Brexit vote, saying the UK’s strong creative industries made it “a great place to build a global business”. The Los Angeles-based group, which has 150 million users a day worldwide,...
Jan 10, 2017 | Social media, Twitter marketing
A British Gas customer service tweet marking the anniversary of David Bowie’s death has sparked a Twitter frenzy. British Gas used the hashtag and mention of Bowie to precede a message offering help and assistance to customers, prompting criticism and a number...
Jan 10, 2017 | Digital marketing skills, Social media
72% of marketers consider data analysis to be the most important skill for their organisation to acquire over the next two years. That’s according to the new report from international marketing technology brand BlueVenn: Customer data: The monster under the bed? The...
Jan 6, 2017 | Content marketing, Social media
Viral publisher Unilad has beaten off competition from the likes of the Daily Mail and Cristiano Ronaldo to be named the world’s most engaged Facebook page and online video channel for 2016. Unilad has become well known on social media for its humorous fan-sourced...
Jan 4, 2017 | Facebook marketing, Online advertising, Social media
Advertising technology start-ups around the world are finding it difficult to get funding due to the dominance of Facebook and Google, according to a new report. The study, from CBInsights for the Financial Times, indicates that the number of deals in ad tech...
Jan 4, 2017 | Mobile, Social media
Snapchat has partnered with ad verification specialist MOAT in the UK and France to offer third-party measurement for its video advertising. Following a beta launch in the US last year, advertisers will now be able to measure “Human and Viewable” and...
Jan 4, 2017 | Facebook marketing, Social media
From timeline contests to the ‘piggyback’ method, this new infographic offers 10 tips to get the most out of your brands’ Facebook presence. The infographic, from design agency Digital Hill, in produced in collaboration with Mike Gingerich a leading businesses grow...
Jan 3, 2017 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Social media
KFC is running an Instagram-based game to coincide with the NFL playoffs, dubbed the “Kentucky Fried Football Challenge”. The ‘choose your own adventure’-style game, created in partnership with agency Wieden + Kennedy, features 31 animations,...
Dec 21, 2016 | Facebook marketing, Mobile, Regulation, Social media, WhatsApp
Facebook could be facing a fine of up to 1% of its global revenue for allegedly misleading European Union merger watchdogs when it won approval to buy the WhatsApp messaging service in 2014. The EU ’s antitrust authority said it suspects Facebook supplied...
Dec 21, 2016 | Facebook marketing, Online advertising, Online video, Social media
Socialbakers has rounded up the top brands whose Facebook Live videos performed the best of 2016, and what they did to earn their place in the spotlight, with online competition a popular tactic. 2016 was the year live streaming via Facebook Live really kicked off....
Dec 20, 2016 | CPG, Mobile, Social media, Unilever - Research, tips and news for marketers
Mush, the app launched for lonely parents, has signed its second brand partnership, with Unilever’s Scandinavian household and personal care brand Neutral 0%. The app, which has been dubbed “the lovechild of Tinder and NCT”, launched this year and...
Dec 19, 2016 | Content marketing, CPG, Digital marketing skills, E-commerce and E-retailing, Email marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2016 was another big year for digital marketing, with the dawn of the chatbots, ad blocking wars and the Pokemon Go craze. This was the year that video content went live, chat apps grew up and YouTube ads earned better ROI than TV. In this special report, we’ve...
