Nov 24, 2016 | Social media
US President-elect Donald Trump dominated Instagram in the immediate lead-up to the election but Clinton was the most engaging, according to data from Instagram analytics and management platform Iconosquare. #Trump2016 (2,280,050) received twice as many total posts as...
Nov 23, 2016 | Facebook marketing, Mobile, Online video, Social media
Instagram has revamped its video features with a Periscope-style live broadcast option. Following in the footsteps of Facebook, which owns Instagram, YouTube and Twitter’s live-streaming app Periscope, Instagram has released a new feature that allows its users...
Nov 22, 2016 | Facebook marketing, Social media
Facebook has said it will shut down its Atlas ad-buying tool, but will continue to use the analytics side of the platform, according to a news report. The Wall Street Journal reports that the move forms part of Faceboook’s strategy of selling ads directly via...
Nov 21, 2016 | Online advertising, Social media, Viral and buyrals
As 2016 draws to a close, we look as some of the biggest marketing blunders of the year. From Microsoft’s chatbot going rogue on Twitter to Gmail’s backfiring April Fool’s joke, there were plenty of mistakes from companies that should know better....
Nov 18, 2016 | Social media, UK
UK consumers are at the tipping point of tolerance when it comes to being kept on hold, even more on social media channels than on the phone, according to new research. While many retailers have introduced more channels for customers to engage with their support teams...
Nov 18, 2016 | E-commerce and E-retailing, Social media
Consumers who share a brand’s content are nine times more likely to purchase and, thus, highlights how brands can tap into consumer sharing activities and signals to identify and predict new customers, according to new research. Consumers share online content with...
Nov 17, 2016 | Content marketing, CPG, Facebook marketing, FMCG digital marketing food and beverages, Mobile, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
From Periscope puddles to Buster the Dog, 2016 was another big year for video viral marketing case studies. Virtual reality, live video and uplifting tales of unity were key themes this year. To round off the year, our team has assembled our 25 favourite virals from...
Nov 17, 2016 | Content marketing, Facebook marketing, Online advertising, Online video, Social media
Facebook has discovered three more errors in its ad metrics, following an investigation into how it inflated the average number of times video ads were viewed. Back in September, a report revealed an error that inflated average viewing time by more than 80%, a...
Nov 16, 2016 | Mobile, Social media
Messaging app Snapchat has filed for an initial public offering that could value the company at around $25 billion, according to a news report. Snap, the company behind the popular social media platform Snapchat is reported to have “confidentially” filed for a float...
Nov 16, 2016 | Social media
Three quarters (74%) of consumers say there is a connection between watching a video on social media and their purchasing decision-making process, according to new research. The global study, commissioned by online video solutions provider, Brightcove. was conducted...
Nov 11, 2016 | Social media
Starbucks has revealed its holiday coffee cups for this year, showing 10 different designs from customers around the world, selected from an Instagram contest. The winning designs were chosen in an Instagram contest, with 1,200 submissions from 13 countries. The...
Nov 10, 2016 | Mobile, Social media
Collectively, Brits are walking around with 2.5 billion apps installed on their mobile phones, with one billion of those neglected every day, according to new research. The study, conducted by Publicis Media, surveyed 2,000 people to gain an understanding into the...
Nov 9, 2016 | Online advertising, Online video, Social media, Viral and buyrals
Forget John Lewis – the real winner of Christmas 2015 was this campaign for Spanish lottery firm Loterias y Apuestas del Estado. The Pixar-style ‘Justino’ film captured hearts while an engaging social media campaign built anticipation in the run up to the...
Nov 9, 2016 | Facebook marketing, Social media, WhatsApp
Facebook has been forced to postpone a controversial data sharing agreement with WhatsApp after a UK privacy probe. The scheme would have let Facebook-owned WhatsApp hand out information on all of its users to Facebook, letting the social network giant use data about...
Nov 9, 2016 | Content marketing, Social media
On the eve of John Lewis’ Xmas ad launch, a new study reveals 4 key “hotspots” of Christmas-related content sharing online and how marketers can tap into it to fuel sales. For many, tomorrow’s John Lewis’ Christmas ad (teased in the image above)...
Nov 8, 2016 | CPG, FMCG digital marketing food and beverages, Social media
The World Health Organinzation (WHO) is urging governments to take active measures of reducing the ads volume circulating in the social media. In a report, the world body also urged parents to protect their children from fast food advertisements that pop up on mobile...
Nov 7, 2016 | Social media
As the presidential election comes down to the wire, a new app has launched letting third-parties in swing states swap candidates with Clinton supporters in safe states, in a bid to shore up Clinton’s path to the White House. The #NeverTrump app, created by...
Nov 4, 2016 | Online advertising, Social media
As more and more brands turn to internet celebrities, bloggers and YouTube stars to amplify their message, a new tool from kasitoko helps marketers use an automated approach to influencer marketing. One of the main problems solved by kasitoko’s technology is manual...
Nov 4, 2016 | Social media, UK
Brits are backing Clinton to be the next President of the United States, but they feel negatively about both presidential candidates and are disparaging about the election overall, according to new data released by Kantar Media. With five days to go before polling...
Nov 2, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Instagram is testing new ecommerce features with 20 retail brands in the US, letting them tag products in photos with a “Shop Now” button. Kate Spade from Instagram for Business on Vimeo. The new tool is designed to give users an easy way to move from discovering...
