Oct 7, 2016 | Social media, Twitter marketing
Twitter’s share price lost a fifth of its value on Thursday after rumours that Google and Disney and are backing down from making a bid for the company. Other unconfirmed parties who are said to be mulling their positions include business cloud software firm,...
Oct 7, 2016 | Mobile, Social media
Facebook has launched a ‘Slimmed down’ messaging app designed for emerging markets with slow internet connections, dubbed ‘Messenger Lite’. In a blog post published Monday, the company described Facebook Messenger Lite as a “slimmed down version of...
Oct 7, 2016 | Search engine marketing, Social media
Google keyword search ads and product listing ads (PLAs) are the most important digital ad types for online retailers as they gear up for the 2016 holiday shopping season according to new research. The global online retailers and their ad agencies by Kenshoo and...
Oct 5, 2016 | E-commerce and E-retailing, Social media
Amazon is banning the practice of companies offering free products to customers in exchange for a review. An incentivised review is when a seller offers an online shopper a product for free, or at a discount, in exchange for a write-up. Having product reviews that...
Oct 4, 2016 | Online advertising, Online video, Social media
Halloween may not be the most important time of year in terms of sales but according to Pepper.com, a global network of social commerce platforms that includes HotUKDeals in the UK, it’s a good opportunity to be creative with your marketing and engage with customers...
Oct 4, 2016 | Content marketing, Social media
Jarlsberg Cheese has taken three dinner scenes from classic Hollywood movies, then recreated them exactly, but from above with the food as the focus. See why it’s our video viral series of the week below… Jarlsberg invites foodies and movie fans to guess which famous...
Oct 3, 2016 | Content marketing, E-commerce and E-retailing, Social media
Fashion magazine Vogue courted controversy last week after it published an article naming bloggers as ‘pathetic’ ‘desperate’ and ‘embarrassing’ during Milan Fashion Week. Fashion magazine Vogue courted controversy last week after it published an article naming...
Sep 28, 2016 | Digital marketing skills, Social media
Business social network myGwork has partnered with publisher Gay Star News to create the largest online hub for LGBTI professionals in the world. myGwork is an online network for LGBTI professionals, helping organisations promote their LGBT-friendly credentials....
Sep 28, 2016 | Digital marketing skills, Social media
LinkedIn, has launched a new international B2C and B2B marcomms campaign designed to drive awareness of its ‘Jobs’ function and support engagement amongst its global members. The content marketing-led campaign – ‘The Way In’ – will focus on inspirational stories from...
Sep 27, 2016 | Social media, Twitter marketing
Walt Disney Co is reportedly mulling a bid for Twitter, joining Salesforce, Microsoft and Google as suitors for the social network. Bloomberg cited “people familair with the matter” that the entertainment giant has teamed up with a financial advisor to...
Sep 27, 2016 | Social media
Following Hillary Clinton and Donald Trump’s first presidential debate analytics firm Socialbakers has launched a Social Scoreboard to monitor sentiment around the US Presidential Election. The scoreboard allows users to monitor the conversations on social media...
Sep 26, 2016 | Online video, Social media
Facebook has admitted that it overestimated the time people spend watching videos on the social network for the last two years, a revelation that could have big implications for advertisers. The error affected a Facebook metric called “average duration of video...
Sep 26, 2016 | Mobile, Social media
Snapchat has launched ‘Spectacles’ a pair of smart sunglasses with a built-in camera, as the messaging app moves into hardware for the first time. The device will go on sale later this year priced at $130 (£100) and will only record up to 30 seconds of...
Sep 26, 2016 | Social media, Twitter marketing
Twitter is in early stage talks with Google and Salesforce over the sale of the company, according to new reports. A sale of Twitter has been the subject of on-again, off-again rumours for many months as it grapples with stagnant user growth, soft advertising sales...
Sep 22, 2016 | Mobile, Social media, WhatsApp
Google is taking on the likes of WhatsApp and Apple’s FaceTime with a new messaging app called Allo, featuring a robotic assistant that will suggest automated responses to texts. Allo uses image recoinition and other AI techniques to help users send auto...
Sep 22, 2016 | Social media
Lastminute.com group, has acquired WAYN, Where Are You Now?, to further enhance its content offering across the group’s European travel sites. WAYN, the world’s largest social travel network, will be integrated with lastminute.com group’s new media business, The...
Sep 20, 2016 | Social media, Twitter marketing
Twitter is opening up its iconic 140 character limit, with videos, GIFs and photos no longer taking up space within tweet messages. Say more about what's happening! Rolling out now: photos, videos, GIFs, polls, and Quote Tweets no longer count toward your 140...
Sep 15, 2016 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Facebook is making purchasing through Messenger easier with a new “buy” button that lets users make payments directly in the app. The tool is being tested by several retailers, and the company is planning a wider launch this year. Roughly five months after...
Sep 15, 2016 | E-commerce and E-retailing, Social media
Over a quarter (26%) of female shoppers are actually most likely to purchase based on a fashion trend they have seen on Facebook, according to new research. The study, from Rakuten, also indicates that one in ten women now say that they are most influenced by the...
Sep 14, 2016 | Online video, Social media
Influencer marketing has become increasingly important as social media stars start to eclipse TV celebrities as part of a cost-effective and sustainable marketing strategy. This new infographic looks at the impact on businesses. Digital marketing specialists TAMBA...
