Aug 23, 2016 | Regulation, Social media
Microsoft teamed up with popular Dutch boy band B Brave this month to launch an elaborate stunt to warn the public abuot keeping their personal details safe online. The prank started when band member Dioni Jurado “accidentally” leaked the phone number of bandmate Kaj...
Aug 22, 2016 | Email marketing, Online advertising, Social media, UK
Consumers across the UK are dissatisfied with the number of brand messages they receive and the relevance of the content, according to new research. The study, from Mailjet, indicates that whilst 84% of consumers now welcome brand interaction via real-time...
Aug 19, 2016 | China, Social media
Tencent, the owner of popular social messaging app WeChat, overtook e-commerce giant Alibaba to become China’s most valuable technology company on Thursday. Data compiled by spreadbettor IG, showed Tencent’s market capitalisation was at 1.9103 trillion...
Aug 17, 2016 | Facebook marketing, Social media
Nearly half (40%) of Facebook users are deploying some form of ad blocking software, according to new research from Global Web Index. Facebook dominated the headlines last week when it announced it was responding to the rise of ad-blocking by changing the way desktop...
Aug 16, 2016 | Mobile, Social media
Google has launched a simple one-to-one video chat app called Duo that looks to compete with FaceTime, Skype and Facebook Messenger. Unlike its other major video chat tool Hangouts, Duo works exclusively on phones (Android and iPhone) rather than across devices. The...
Aug 16, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Twitter has introduced its #Promoted Stickers campaign, with Pepsi as its first customer. Introducing Promoted #Stickers A fun way to express your brand and engage with consumers! https://t.co/wIIDHAC0KK pic.twitter.com/usc4HRwrPU— Twitter Advertising...
Aug 15, 2016 | Social media
Pinterest is changing the way it sells ads, letting marketers in the US and the UK buy ads through its auction based on how much they’re willing to pay for each impression. Ad space bought in this way will be eligible to appear in the same places as Pinterest’s other...
Aug 12, 2016 | Online advertising, Online video, Regulation, Social media
The Competition and Markets Authority (CMA) has reprimanded two different firms that have failed to fully disclose payments on social media channels, and has written to 43 top influencers warning them about undeclared paid endorsements. In the first case, the CMA has...
Aug 11, 2016 | CPG, Facebook marketing, Social media
Smirnoff recently launched a new campaign in New Zealand, that transforms people’s selfies with a customised cocktail recipe, creating them live on Facebook. The ‘Pure Potential’ ad campaign, created by Young & Shand saw photos recreated in a cocktail...
Aug 10, 2016 | Facebook marketing, Online advertising, Social media
Facebook has made its first moves to tackle the growing trend of ad blocking, with a new update that forces desktop users to see adverts. Ad Preferences from Facebook on Vimeo. Under the new scheme, users will be allowed to customise the types of adverts they see by...
Aug 10, 2016 | Mobile, Search engine marketing, Social media
Spend on search ads continues to grow, with advertisers increasingly taking advantage of newer ad types, according to new research. Spend on social advertising has increased by 47% year-on-year (YoY) in the second quarter of 2016, with social ads attracting a 21%...
Aug 9, 2016 | Content marketing, Regulation, Social media
New Federal Trade Commission (FTC) guidelines have forced many of Snapchat’s biggest stars to starts labelling videos featuring paid endorsements of brands. Under the new rules, creators on the mobile-based social network are beginning to mark branded content with...
Aug 8, 2016 | Content marketing, Social media
The International Olympic committee has banned the press from sharing animated GIFs, as the body cracks down on copyright issues during the Rio games. Olympic gold winning vaults 1956 vs 2012 @MarcPDumont @vgr pic.twitter.com/QoHv1H3IFc— Adam Khan (@Khanoisseur)...
Aug 8, 2016 | E-commerce and E-retailing, Mobile, Social media, UK
Over 8 in 10 adults (82%) in Great Britain used the internet every day or almost every day, according to research. The study, from ONS, indicates a rise from 78% in 2015 and more than double the 35% reported in 2006, when directly comparable records were first...
Aug 8, 2016 | Facebook marketing, Social media
Facebook is taking measures to supress so-called ‘clcikbait’ articles on peoples newsfeeds (stories with intuiging headlines but little newsworthy content), instead favouring “authentic stories”. The company will soon be implementing a new...
Aug 5, 2016 | Social media
Twitter has launched ‘conversational ads’, a new format that helps brands encourage users into spreading their message with the promise on bonus content or offers. The new format unlocks pieces of exclusive brand content, such as movie trailers, recipes or interviews,...
Aug 3, 2016 | Facebook marketing, Social media
Instagram has launched a new Snapchat-style feature that lets users share a series of moments and then customise them with text, drawings and emoji icons. Introducing Instagram Stories from Instagram on Vimeo. The ‘Instagram Stories’ feature even copies...
Aug 3, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook is testing mid-roll video spots in its live streams from big publishers, as the social network looks for new ways to monetise the popular new trend for user-generated broadcasting. The social network has been keen to get publishers on board its Live service...
Aug 3, 2016 | Social media, Twitter marketing
The vast majority (94%) of all PR crises either start or spread on Twitter, with trolls (malicious users posting deliberately infamatory comments) being a key catalyst for the spread, according to new research. The study, fron media monitoring platform Visibrain and...
Jul 25, 2016 | Social media
With less than two weeks to go until the 2016 Olympics in Rio, new research reveals the huge amount of Olympic content people will share and why this is good news for marketers. The study, from Radium One, suggest that Samsung, Omega and Panasonic the most reliant...
