May 17, 2016 | CPG, Mobile, Online advertising, Online video, Social media
MTV is launching a new sex education series on Snapchat, with Trojan condoms lined up as sponsor. The ‘Pants Off’ programme marks MTV’s first series created specifically for the app. Scheduled over 8 weeks, the series explores sex and relationships and will takeover...
May 16, 2016 | Facebook marketing, Social media
A couple of months on from Facebook’s launch of “Reactions”, Facebook has seen its new set of emojis boost engagement with the service, according to new research. The data, from Global Web Index, indicates that the replacement of the one-size-fits-all button appears...
May 13, 2016 | Mobile, Online video, Social media
Periscope is now supporting drone camera streams, as the live video app continues to expand the platform. Broadcast from a bird's eye view with drones! Available on iOS soon.https://t.co/J3GfdW4JRX— Periscope (@periscopeco) May 9, 2016 The move follows the...
May 12, 2016 | Social media
Instagram has undergone a major redesign, along with new “dynamic” ad format, as the Facebook-owned app looks to turn its high user number into ad revenue. Instagram has garnered more than 400 million monthly active users. More than 80 million photos and videos are...
May 11, 2016 | Facebook marketing, Regulation, Social media
Facebook has launched its photo-sharing app in the EU and Canada after adapting its controversial facial-recognition software to work around each region’s privacy laws. The program – Moments – was released in some countries in 2015, but withheld...
May 10, 2016 | Online advertising, Online video, Social media
Periscope has launched a new feature which lets users keep their streamed video for more than 24 hours. Working on supporting broadcasts beyond 24h! Starting now, you can use our public beta by using #save in your title! https://t.co/LsjqsSib7v— Periscope TV...
May 10, 2016 | Social media
Google has added a new user-centric analysis capability within its analytics software, letting web page owners analyse the actions that an anonymous individual has taken on their site or app. These insights can help improve the user experience when people interact...
May 9, 2016 | Facebook marketing, Social media
It was Mother’s Day in over 80 countries on Sunday, and Facebook used the occasion to roll out its first temporary reaction- a flower to send to mums around the world.
May 9, 2016 | Mobile, Social media
Snapchat users were treated to a movie with a difference last week, when made-for-mobile film ‘Sickhouse’ was broadcast in real-time snippets to the social media app. The horror film, called Sickhouse, was told via video shorts released gradually over the...
May 9, 2016 | China, Online advertising, Social media
Sina Weibo has secured a deal with Nielsen that will create a digital measurement ratings standard in China. China’s Twitter-like social media service Sina Weibo will use Neilsen data to gauge marketing effectiveness on the platform, which has more than 200...
May 6, 2016 | Facebook marketing, Mobile, Social media
A 10-year-old hacker has been awarded thousands of dollars for breaking into Instagram – a service he’s too young even to use. The Finnish security expert found a trick that would allow anyone to delete comments that had been left by users. The boy – named as Jani in...
May 5, 2016 | Mobile, Online advertising, Online video, Social media
Instagram has launched video carousel ads, with Airbnb, Taco Bell and Macy’s among the first brands to sign up to the new interactive format. The new video carousel ads let advertisers display three to five videos or images at a time that users can toggle from...
May 4, 2016 | Brazil, Social media
Brazil’s five major operators have been asked by a judge in the state of Sergpipe to block WhatsApp for 72 hours because it did not hand over information in a criminal investigation. A Brazilian judge has ordered mobile-phone carriers to block access to WhatsApp for...
May 3, 2016 | Brazil, Mobile, Social media
Snapchat is teaming up with NBC for the upcoming 2016 Olympic games in Rio de Janeiro this summer, in a major deal that could propell the youth-centric social media app to a wider global audience. Under the US-only deal, Snapchat will present “unique perspectives”...
Apr 29, 2016 | Social media, Twitter marketing
Twitter has released a mixed earnings report for the first quarter of 2016, as the social network struggles to com[pete with larger rival Facebook. Twitter reported a return to user growth but its shares fell up to 12% in after-hours trading after its first quarter...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Facebook shares have jumped after reporting a tripling of first quarter profits from a year earlier to $1.51bn, boosted by a huge increase in mobile. Back in 2012, Facebook made no revenues from mobile- now the social network dominates the smartphone ad market. Total...
Apr 28, 2016 | Facebook marketing, Mobile, Social media
Tinder is testing a new feature called ‘Tinder Social’ that reveals which of a user’s Facebook contacts are using it. The feature displays a list of Facebook friends who use Tinder, and even shows their profiles. That means the users can see their...
Apr 28, 2016 | Facebook marketing, Social media, WhatsApp
Dutch airline KLM has become one of the first brands to use Facebook’s new branded messenger bots, powered by Nexmo. Nexmo Chat App API allows businesses to communicate with customers on Facebook Messenger, WeChat, Viber and other chat apps, through leading CRM...
Apr 26, 2016 | Facebook marketing, Social media, WhatsApp
The overwhelming majority of customers (89%) would prefer to engage with AI-driven virtual assistants to speed up finding information from companies, according to new research. The findings, from Nuance, come a week after Facebook announced its new branded chatbots...
Apr 26, 2016 | E-commerce and E-retailing, Facebook marketing, Search engine marketing, Social media
One-third of consumers are using social networks to research products before making a purchase, strengthening the case for Facebook’s recent AI Messenger chatbots, according to new research. The data, from Global Web Index, looks at the role of social networks...
