Apr 25, 2016 | Online advertising, Social media
Marketers spent 86% more on social advertising year-on-year in Q1 2016 with spend on mobile ads on social networks going up by 122% globally according to the latest quarterly data from Kenshoo. Product focused ads on Facebook and growing interest in Instagram have...
Apr 22, 2016 | Email marketing, Mobile, Social media
Brits are 63% more likely to open an email with an emoji accompanying the subject line, ahead of US and other European couterparts, according to new research. Research from Mailjet reveals emojis really do have the power to contextualise and clarify the written word....
Apr 22, 2016 | Facebook marketing, Social media
Iconic sunglasses brand Persol has launched an interactive graphic novel on social media, letting fans vote on what happens next in the story. 4 of 21 :: You spoke, we listened :: Frankie's taken his first step towards overthrowing The State, swiping a keycard...
Apr 22, 2016 | CPG, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever is launching a social media contest to encourage consumers to show off their recycling efforts. #Rodale100 honoree @Unilever is committed to recycling & a greener world: https://t.co/dJ5MwRCBS6 #ReimagineThat pic.twitter.com/2SCBhuDUXH— Rodale Inc....
Apr 21, 2016 | Mobile, Social media
Snapchat has come under fire for launching a Bob Marley filter on the day of the anniversary of ‘marijuana day’. I love #BobMarley but um…isn't this technically black face? @Snapchat pic.twitter.com/7GU2IsjKwy— Daniel Ruiz (@danny_ruiz) April 20, 2016...
Apr 20, 2016 | Facebook marketing, Online advertising, Online video, Social media
Facebook and Instagram are set to launch interactive video ads, letting brands include more clickable features within their videos. The rollover-style ads let viewers move their mouse over a video promo to access more information about a brand. Users will get a...
Apr 20, 2016 | Marketing through gaming, Online video, Social media
This week, Facebook took its users to the land of Westeros, with an interactive version of Game of Thrones opening-sequence map. The video let viewers peek in every direction at the familiar 3D mechanical map that depicts the mythical world. Facebook CEO Mark...
Apr 20, 2016 | Online video, Social media
YouTube has launched live 360-degree clips designed for VR headsets, with the Coachella festival being the first brand to make use of the feature. The new tool lets film makers livestream 360-degree clips and is designed to be viewed using virtual reality headsets. A...
Apr 20, 2016 | Online video, Social media, Viral and buyrals
Nestle is using Shazam’s visual recognition tools to support the launch of its first connected machine Prodigio. Under the new scheme, Nespresso global print ads, brochures, store displays and other media will be Shazam enabled. By using the camera of their Shazam app...
Apr 19, 2016 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook has claimed that its two major chat apps are sending three times as many messages than SMS, with 60 billion messages a day sent and received on Facebook Messenger and WhatsApp. Speaking at its F8 conference, the company claimed 900 million people are now...
Apr 18, 2016 | Search engine marketing, Social media
Microsoft has unleashed another AI experiment on the web, this time hoping for better results than its rogue Tay Twitter bot. Microsoft's image captioning tool sees through the so-called "moon landings" https://t.co/WWr7O1XeE3 H/T @robmanuel...
Apr 18, 2016 | Facebook marketing, Mobile, Social media
Facebook has bolstered features within its messenger chat apps, integrating with Dropbox and Salesforce. The social network added Dropbox integration to Messenger on Android and iOS so you can share photos, videos, and other files inside Messenger without leaving...
Apr 15, 2016 | Social media
With rise of chat apps and live video, the social media landscape is changing at a rapid rate. This new infographic identifies 8 key trends to watch out for in 2016. The infographic, created by CJD Digital Marketing looks at some of the emerging trends in social...
Apr 13, 2016 | Social media
An ad campaign for Match.com faced a backlash this week, with dozens of people on social media slamming the dating site’s posters for being “insulting”. @match_UK Freckles? Imperfections? Really?! Another way to shame appearance! The irony of #loveyourimperfections...
Apr 12, 2016 | Content marketing, Facebook marketing, Social media
Brands, publishers and celebrities will be able to share sponsored content on Facebook in a new policy announced by the social network. Previously, publishers weren’t able to run branded content on Facebook unless they received approval directly from the...
Apr 8, 2016 | Facebook marketing, Social media
Facebook is taking on Twitter’s Periscope by expanding its Live video tool with a dedicated tab in the Facebook app. Join the Q&A with Chris Cox about Facebook Live.Posted by Facebook on Wednesday, 6 April 2016 The tool features a geolocation map that shows...
Apr 7, 2016 | Social media
Alibaba has built an artificial intelligence platform that it hopes can correctly predict the outcome of reality TV talent show I’m a Singer. Alibaba’s technology uses performance information such as “voice pitch and energy,” and maps that against factors such as song...
Apr 7, 2016 | Content marketing, Online advertising, Social media
Marketing tech firm Persado has secured a $30mn Series C financing led by Goldman Sachs and previous investors include both Bain Capital Ventures, Start Vest partners and American Express. Persado uses algorithms to generate a precise combination of words, phrases and...
Apr 6, 2016 | E-commerce and E-retailing, Facebook marketing, Online advertising, Social media
Facebook has teamed up with Tesco’s data business dunnhumby to tie ads on the social network in with off-line sales. The move could help deliver greater understanding of the effectiveness of brands’ spending in social media. The deal syncs up Dunnhumby...
Apr 6, 2016 | Social media
Pinterest will start selling advertising in the UK, signalling the social media scrapbooking site’s first to make money from its more than 45 million users who reside outside the US. John Lewis, Nestlé and Tesco are among the first UK brands to use Pinterest...
