Mar 7, 2016 | Email marketing, Social media
UK brands are increasingly using social media to respond to customer complaints, but half of all queries through digital channels are still going unanswered, according to new research. The study, from Eptica, indicates that espite its importance to consumers, email is...
Mar 4, 2016 | CPG, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Social media
Coca-Cola has revamped the cardboard packaging of its 12 packs so they can transform into a virtual reality headset that holds a smartphone. While the packaging hasn’t yet hit stores, VR is something the company has been working on for a while. Nick Felder,...
Mar 2, 2016 | Mobile, Social media
Both Snapchat and Facebook are getting 8 billion daily video views, as the social photo app continues to attract big name brands. Recode first reported the figure, citing an ‘unnamed source’ who attended Morgan Stanley’s Tech, Media & Telecom...
Mar 2, 2016 | Facebook marketing, Social media
Facebook’s new ‘Reactions’ button gives users six new ways to express their emotions- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. But once they can- how will they interpret these rather...
Mar 1, 2016 | Facebook marketing, Online advertising, Social media
Facebook rolled out its ‘Reactions’ button last week, giving users six new ways to express their emotions at the click of a button- but advertisers are not able to differentiate between and ‘loved-up’ or ‘angry’ consumer on the social network for now. At launch,...
Feb 25, 2016 | E-commerce and E-retailing, Social media
Alexander McQueen, Mary Katranzou and Burberry were the top trending designers on Tumblr at London Fashion Week. The research, from the Yahoo-owned blogging platform, indicates that Alexander McQueen dominated the most reblogged posts, featuring in 6 out of the top...
Feb 22, 2016 | Facebook marketing, Marketing through gaming, Mobile, Social media
Mark Zuckerberg made a surprise appearance at Samsung’s Mobile World Congress event, touting the rise of virtual reality and Facebook’s new social VR team. Appearing on stage as the audience removed their VR helmets after a Samsung demo (see video captured above),...
Feb 19, 2016 | Online video, Social media, Twitter marketing, WhatsApp
Online adults have an average of 6 social media accounts, but Facebook continues to dominate the lot, according to new research. The research, conducted by GlobalWebIndex on the social media landscape, shows it maybe a little too late for Twitter to spread their...
Feb 18, 2016 | Facebook marketing, Social media, Twitter marketing
With London Fashion Week kicking off this week, digital marketing agency Greenlight, sheds light on the social media buzz around #LFW2016, indicating that Instagram will be more popular than Twitter. Greenlight has been tracking social media mentions in the month...
Feb 17, 2016 | Mobile, Online advertising, Social media
Snapchat is reportedly developing an application programming interface (API) that will open up new ad opportunities on the popular mobile social network. The app, which lets users chat and share photos and videos, recently saw its user base surpass 100 million. So...
Feb 17, 2016 | Online advertising, Social media
Yahoo is reversing its decision to merge its ad sales teams with Tumblr’s, following the blogging site’s declining performance. Tumblr was recently revalued downward to $230m, much lower than the $1bn price tag Yahoo paid for the firm back in 2013....
Feb 17, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Pepsi is set to increase its marketing spend on digital this year, but the firm is still weighing up the best platforms for return on investment (ROI), according to its CFO. Speaking at an earnings call, Chief Financial Officer Hugh Johnston said 40% of...
Feb 16, 2016 | Content marketing, Online video, Social media
BBC Three has broadcast its final night on UK TV, as the youth-focussed channel goes online only. Programmes and other content such as animations and short films will now be available via the channel’s website and the BBC iPlayer. Shows will also be broadcast on...
Feb 10, 2016 | Online advertising, Online video, Social media, Twitter marketing, USA, Viral and buyrals
Super Bowl 50 was the second most cluttered game ever, with 49 minutes and 35 seconds of advertising and promos, accounting for 22% of the total broadcast, according to new research. The data, from Kantar Media, looked at how advertising played out during the event....
Feb 9, 2016 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Viral and buyrals
With 13.5 million tweets in less than 12 hours, this year’s Super Bowl, which marked the 50th anniversary of America’s biggest sporting event was bigger and louder than ever. Agency Carat looks at some of the biggest ads and their impact on social media. Looking...
Feb 9, 2016 | Facebook marketing, Social media
To promote Zoolander 2, Universal Pictures is running a social media tie-up with Mattel, which will see the movies titular hero take over barbie’s Instagram account for three days. #barbiezoolander #bestnine In a variety of custom-made doll-size outfits, Derek...
Feb 8, 2016 | Social media
LinkedIn shares dropped 26% after the company projected lower than expected profits for the first quarter of 2016, blaming shaky global economic conditions. The company, which operates the world’s largest online network for professionals, forecast earnings of...
Feb 5, 2016 | Social media
With the 6 Nations Rugby tournament starting this weekend, there is a huge oportuinity for brands to get involved in the buzz around the event. This new infographic from Radium One looks at the key stats behind the typical 6 nations fan- and how to engage with them....
Feb 4, 2016 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury has picked Patrick McBride, a firefighter from Liverpool, to be its Milk Tray Man, beating off more than 20,000 hopefuls after an online campaign. Our new hero lands in true #NewMilkTrayMan style… https://t.co/mAz9ZA9ToN— Cadbury UK (@CadburyUK)...
Feb 4, 2016 | CPG, FMCG digital marketing food and beverages, Social media
Pizza Hut is delivering golden pizzas to celebrate the Superbowl, which marks its 50th anniversary this year. It's pizza. It's gold. For your chance to win: https://t.co/KUT82bwzA2Rules: https://t.co/WzgV5GBE3L #GoldenPizzahttps://t.co/n0fz01w7sP— Pizza...
