Feb 2, 2016 | Content marketing, Social media
Ahead of this year’s Oscars, Vanity Fair is publishing its annual Hollywood Issue on Snapchat for the first time. The deal, first reported by Mashable, will see the Condé Nast publication put the iconic tri-fold cover on a special channel on Snapchat Discover this...
Feb 2, 2016 | Social media
A new initiative looking for digital solutions for the global refugee crisis is calling on tech firm to submit their ideas, ahead of a conference at 10 Downing Street this week. The Techfugees initiative, thought up by Mike Butcher, Editor At Large of TechCrunch, is...
Jan 29, 2016 | Social media
A new series of reports, published this week, reveals that Kickstarter-style rewards crowdfunding is now a global phenomenon providing seed-funding to entrepreneurs across 222 countries and creating an unprecedented ongoing wave of innovation. The “2016: State of the...
Jan 27, 2016 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers, Viral and buyrals
Twitter’s short form video sharing platform Vine celebrated its third birthday this week. The company says that over 200 million people watch Vine videos (either on mobile or on the web) each month. Vine has curated the most-watched ( or ‘looped’ as...
Jan 27, 2016 | Facebook marketing, Social media, Twitter marketing
Social media is playing an ever-more important role in politics, and recent research in the UK reveals how one party applied smart digital targeting to focus digital media spend in key marginal constituencies. UK Conservative party invests 10 times more than rival in...
Jan 22, 2016 | Facebook marketing, Social media
Facebook is taking on Twitter with a new platform providing real-time updates on sports games, popular posts from fans, statistics and commentary from experts. The new platform, dubbed ‘Sports Stadium’, currently covers only American football games and comes ahead of...
Jan 21, 2016 | Digital marketing skills, Social media
LinkedIn has revealed the most overused buzzwords of the UK’s marketing professionals – highlighting the adjectives that they should avoid this year if they want to stand out from the crowd. Banish The Buzzwords from LinkedIn LinkedIn analysed the profile...
Jan 21, 2016 | Social media
Spend on social advertising jumped 50% year on year (YoY) in the last quarter of 2015, stimulated by new Facebook ad types, changes in bidding strategies and the wider availability of Instagram ads, according to new research. These findings, from Kenshoo, suggests...
Jan 21, 2016 | Online advertising, Social media
Google is taking on Twitter at its own game, with a new real time ad format geared towards helping brands muscle in on current events. The new ‘Real Time Ads’ format lets advertisers serve video ads across YouTube and 2 million partner websites during big moments. The...
Jan 21, 2016 | Social media
From the World’s first vegetarian butcher to a card game based on kittens and explosions, Choice Loans takes a look at some of the most successful crowdfunding campaigns of last year. View Interactive Version (via Choice Loans)....
Jan 20, 2016 | Social media
LinkedIn has reached 20 million members in the UK this week, and the world’s largest professional network has marked the occasion with a new infographic looking at the rise of social business. The graphic provides LinkedIn has released a snapshot of its diverse UK...
Jan 20, 2016 | China, Social media, Twitter marketing
Chinese social network Sina Weibo, often called the country’s version of Twitter, is ending its 140-character limit for user posts. The move could increase pressure on Twitter to do likewise, following reports it will get rid of its iconic 140 character limit for...
Jan 19, 2016 | Social media
To coincide with its major rebrand, social network ASKFm has revealed the top 20 teen slang words used on its site. A few popular, but cryptic, symbols and emojis also made the cut, rounding out a list designed to help parents get in tune with the lingo “teens...
Jan 19, 2016 | FMCG digital marketing food and beverages, Regulation, Social media
Gourmet Burger Kitchen sparked controversy this week after a series of poster ads in London led to a social media backlash for criticising vegetarians. @gbkburgers Loved GBK but apparently we're not welcome #vegetarian #vegan #resistanceisfutile #ieatgrasswiththem...
Jan 18, 2016 | Social media
Friends Reunited, one of the first social networking websites, is closing down. The site, which once boasted more than 15 million members, was set up by Hertfordshire couple Steve and Julie Pankhurst in 2000. The social network let people reconnect with old friends...
Jan 15, 2016 | Social media
Social media pioneer ASKfm has updated its iOS and Android apps to bring a new look and features to the platform. Unlike Facebook, where people go to post photos and gain Likes, ASKfm focuses on the conversation between users, a steady stream of communication through...
Jan 14, 2016 | Social media
Formula E, the world’s first fully-electric racing series, has chosen Gigya, the leader in customer identity management, to power user authentication, login and customer data management on its websites and mobile applications. The new racing series in its second...
Jan 12, 2016 | Social media
Dating app Tinder is secretly rating the “desirability” of users with an algorithm… and it’s not just a measure of attractiveness, according to research by Fast Company. Fast Company reports that this hidden ‘Elo’ score (a term used in chess to rank...
Jan 11, 2016 | Social media
A new social network from the founder of Vine has launched, with a hashtag-style tagging system to help users find related content more easily. Peach uses ‘Magic Words’- a list of text commands that make posting specific content easier. For instance,...
Jan 6, 2016 | Social media
Ted Baker and Paul Smith have topped the list of most socially engaged premium menswear retailers, according to a new study. Ted Baker received the highest score of 14 out of a possible 25. The brand brings its personality to life with playful and sophisticated...
