Jan 5, 2016 | E-commerce and E-retailing, Social media
Many shoppers use social networks to research products and favourite retailers, but there is low demand for a ‘buy’ button on social media, according to new research. The data, from Global Web Index, indicates that social networkers are typically ahead of average for...
Jan 4, 2016 | Facebook marketing, Social media
Facebook founder Mark Zuckerberg plans to build artificial intelligence (AI) to help him around the house and with his work, similar to the butler Jarvis from the film Iron Man. In a post on the social media site, he said his personal challenge this year would be to...
Dec 31, 2015 | Facebook marketing, Social media
Facebook has created a site devoted to the most talked-about topics on its platform this year. 2015 Year in Review from Facebook on Vimeo. To determine the most talked-about stories, Facebook measured “how frequently a topic was mentioned in Facebook posts made...
Dec 31, 2015 | Mobile, Social media, WhatsApp
Snapchat’s primary function may be as a photo-sharing app but WhatsAppers are actually more likely to be engaging in this activity, according to new research. The study, from Global Web Index, indicates that with Snapchat continuing to broaden its features to compete...
Dec 30, 2015 | Social media
Red Bull has teamed up with Social Life to launch Swedish pop star Elliphant’s new album. #20before16 #Blisseh @RedBull_Music https://t.co/nc5n83f3E8
https://t.co/EF3E9eaQM1— Elliphant (@elliphantmusic) December 18, 2015 The social media agency is creating a...
Dec 21, 2015 | Content marketing, CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online video, Regulation, Search engine marketing, Social media, Twitter marketing, Viral and buyrals
2015 was another big year for digital marketing, with the Apple Watch launch, the rise of ad blockers and mobile growth skyrocketing. This was the year that content went native, retargeted ads got smarter and global time on digital screens overtook TV. In this special...
Dec 18, 2015 | Social media
As Star Wars: The Force Awakens hits cinemas worldwide new has revealed that the Disney marketing machine is driving a very strong social media buzz. The latest Adobe Digital Index data, shows that with 600,000 social media mentions, Darth Vader has emerged as the...
Dec 17, 2015 | CPG, FMCG digital marketing food and beverages, Social media
A study of behaviour and attitudes towards social media among 180 agencies and brands by The Internet Advertising Bureau UK (IAB) reveals. Coca-Cola and Nike are leading the way in social media marketing, but the industry thinks the medium is a “teenager that still...
Dec 16, 2015 | Marketing through gaming, Online advertising, Social media
With Facebook set to launch Oculus Rift early next year, the worlds on gaming and social media marketing are set to collide. Zuckerberg wants to move virtual reality beyond gaming and to an “immersive social experience”- one that could bring online brands...
Dec 14, 2015 | Mobile, Social media
On the back of the weekend’s European Football Championship Finals draw, a new EuroPundit 2016 app provides an alternative to expensive official UEFA sponsorship packages by putting brands at the heart of fan competition. Saturday’s European Championship draw in...
Dec 11, 2015 | Social media, Twitter marketing
Music awards shows and reality TV competitions have driven some of the biggest moments of Twitter engagement by television viewers, accoridngto new research. The results, taken from the first 12 months of the Kantar Twitter TV Ratings, show that a combination of music...
Dec 10, 2015 | Social media
Tumblr has released its annual ‘Year in Review’ – a list of the top blogs, posts and topics featured on the site in 2015, revealing that ‘Pepe the Frog’ was the most reblogged meme of the year. According to Tumblr data, Zendaya has topped the most reblogged actress...
Dec 10, 2015 | E-commerce and E-retailing, Online advertising, Social media
The vast majority of marketers (86%) count Google as their number one partner in their online retail strategy, flowed by Facebook and Twitter, according to new research looking into 2016 trends. As technology companies like Amazon, Oracle, Salesforce and Apple become...
Dec 10, 2015 | Facebook marketing, Social media, Viral and buyrals
With “Star Wars: The Force Awakens” hitting cinemas worldwide next week, new data looks into how Facebook reacted to the final trailer in October, and how marketers can use social media data to plan future campaigns. The infographic from DataSift and Fuel Intelligence...
Dec 9, 2015 | Social media
Would you pay $750,000 for a single self-destructing ad? That was the estimated cost of a day-long ad on SnapChat- but with new data suggesting the chat app’s video views are rivaling Facebook, it could be money well spent. As part of our review of the year, we...
Dec 8, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Google be warned; Facebook is after your customers. In 2015, the social network was used by half the world’s online population, with a burgeoning ad ecosystem and ever-more engaging media tools to keep users glued to their newsfeeds. As part of our review of the...
Dec 7, 2015 | Social media, Twitter marketing
Taylor Swift and Justin Bieber were the most talked about celebrities on Twitter in 2015, but social media conversations have become increasingly political, according to new data. Look back at the most influential moments of the #YearOnTwitter:...
Dec 7, 2015 | Facebook marketing, Social media
Facebook has launched a new service that lets users stream live video on the social network. Posted by Facebook on Wednesday, 2 December 2015 The tool has been tested by a select group of celebrities and high profile users have been able to use the service for several...
Dec 3, 2015 | Mobile, Social media
As iconic ‘lads mags’ FHM and Zoo close their doors for the last time, an online rival is going form strength to strength. Social news site The Lads Bible has topped Apple’s App Store just 24 hours after its launch. Send us your funniest photos using the hashtag...
Dec 2, 2015 | Facebook marketing, Social media
Mark Zuckerberg plans to give away 99% of his $45bn Facebook fortune as he announced the birth of his first child. Priscilla and I are so happy to welcome our daughter Max into this world!For her birth, we wrote a letter to her about…Posted by Mark Zuckerberg...
