Nov 30, 2015 | Content marketing, Online advertising, Online video, Social media, Viral and buyrals
From mystery X-rays to disobedient dogs, 2015 was another big year for video viral marketing case studies. Marketing stunts, long-form storytelling and cute animals (naturally) featured heavily this year. Perhaps more telling was the number of ads seeded on Facebook rather than YouTube, as the social network becomes the go-to place for sharing videos. To round off the year, we’ve assembled our 25 favourite virals from around the world for your viewing pleasure…
Nov 25, 2015 | CPG, Facebook marketing, Online advertising, Online video, Social media, Unilever - Research, tips and news for marketers, Viral and buyrals
What would you do on your first day in an incredibly hot office? This viral from Unilever, in collaboration with Upworthy, helped to highlight global warming with a smart marketing stunt that got people sharing on Facebook in droves. See why its our video viral of the...
Nov 24, 2015 | CPG, E-commerce and E-retailing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
At the 2015 Super Bowl, McDonalds certainly took the prize for most innovative digital aspect of a campaign, with a two-pronged social media strategy to get people engaging with the brand while watching the game. The fast food chain used its 2015 ad to announce that...
Nov 23, 2015 | Social media
Oxford Dictionaries has picked an emoji (or pictograph) as its word of the year for the first time, as social media takes an ever-greater role in modern life. The selection of the ‘face with tears of joy’ emoji is the culmination of a partnership between Oxford...
Nov 23, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Viral and buyrals
Cadbury’s is running a new ad campaign to find a new Milk Tray man as part of a campaign to mark the 100th anniversary of the iconic chocolate selection box. London based creative agency Gravity Road has been appointed by global food and beverage conglomerate...
Nov 23, 2015 | Mobile, Social media, WhatsApp
Over 1.4 billion global consumers will utilize a mobile messaging application this year, and that number will rise to 2 billion by 2018, according to new research. The study, from eMarketer, predicts that three-quarters of smartphone users will make use of an...
Nov 20, 2015 | Social media
Google has updated the look of Google+ as it looks to respond to user feedback and put “Communities and Collections front and centre” than mimics the likes of Reddit and Pinterest. In a blog post, Google announced that it will be redesigning the social...
Nov 19, 2015 | Content marketing, CPG, FMCG digital marketing food and beverages, Regulation, Social media
Britvic has been forced to drop its latest campaign in partnership with former Made in Chelsea star Millie Mackintosh after the soft drinks company failed to identify them as adverts. AMERICAN DINERS x CLASSIC FRENCH CUISINE = AMAZING burgers @lebunUK. The first...
Nov 18, 2015 | Facebook marketing, Mobile, Social media
Facebook is expanding its reach in Africa, giving free internet access to 17 countries in Africa via a deal with telco Airtel Africa. The ‘Free Basics’ program, rebranded from the controversial Internet.org scheme in September, brings relevant basic internet services...
Nov 17, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
For Halloween 2015, Cadbury’s brought back one of its old chocolate bars back from the dead with a social media vote. This case study looks at how the brand generated huge interest on Twitter, with a little unexpected help from a celebrity influencer. Tweet ‘Marble’ +...
Nov 16, 2015 | E-commerce and E-retailing, Social media
Across five of the biggest platforms, users on Instagram who are most likely to see social networks as a viable channel for product/brand research, according to new data from Global Web Index. Tumblr, Instagram and Twitter are not far behind, with Facebook’s slightly...
Nov 13, 2015 | Social media
Tumblr has launched a new instant messaging feature to replace its old ‘fan mail’ tool. The Yahoo-owned firm is hoping the new messaging feature will boost engagement on the site, as it looks to compete with the likes of Instagram, Snapchat and Twitter. Unlike the...
Nov 10, 2015 | Social media, Twitter marketing
Twitter has changed the way it looks when users ‘favourite’ a post – so they are now seeing hearts instead of stars. You can say a lot with a heart. Introducing a new way to show how you feel on Twitter: https://t.co/WKBEmORXNW pic.twitter.com/G4ZGe0rDTP—...
Nov 10, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Unilever’s Marmite has launched a personalisation campaign similar to Coca-Cola’s in order “to tap into the growing demand for personalised products”. Consumers can personalise classic 250g Marmite jars with theirs or someone else’s name. The personalised jars will be...
Nov 9, 2015 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
The number of videos viewed every day on Snapchat has tripled since May this year to six billion, catching Facebook fast. Snapchat confirmed the figure following a report in the Financial Times. To put the number in perspective, Facebook announced just this past week...
Nov 9, 2015 | E-commerce and E-retailing, Facebook marketing, Mobile, Social media
Facebook ads are about to get even more personal, telling marketers more about the people who pass by their shops and whether those potential customers have seen their ads ont the social network. The social media company is rolling out two new ad products aimed...
Nov 9, 2015 | Facebook marketing, Social media
Facebook is letting people share 30-second song clips with one another via a new sharing tool on the social network. We’re introducing “Music Stories” today to enable better music discovery and sharing on Facebook. The new post format allows people to listen to...
Nov 5, 2015 | Social media
The John Lewis Christmas ad has become something of a cultural landmark in the UK. With the latest version set to air on TV tomorrow morning, new data looks at the social media impact of the ads over the past 5 years. The new John Lewis ad goes live on YouTube at 8am,...
Nov 5, 2015 | Facebook marketing, Search engine marketing, Social media
Facebook is working on new artificial intelligence technology that can describe photos to people who can’t see them. Teaching machines to see and understandFacebook's AI team is working to build smart systems that can enhance people's lives. Watch this video...
Nov 4, 2015 | Facebook marketing, Social media
With Facebook set to announce healthy revenues in their third quarter earnings call later today, new research from Global Web Index looks at one avenue that promises to be a key revenue stream for Facebook in the future – video. Among those tracked by GWI, watching...
