Nov 4, 2015 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola is embarking on its annual Christmas truck tour of the UK, stopping at 46 locations. But this year the soft drinks brand is focusing on social media to promote the marketing stunt. Are we coming to your town? RT to find out! When we hit 500 RTs we'll...
Nov 3, 2015 | Australia and New Zealand, Social media, Twitter marketing
Staff at Australian airline Qantas have kept up their end of a bizarre social media bet after New Zealand triumphed in the Rugby World Cup final on Saturday. .@Qantas So we’ve been thinking about this wager. How about you paint your planes like this? #AirlineWager...
Nov 3, 2015 | Facebook marketing, Mobile, Online advertising, Online video, Social media
Facebook has launched a new ad option called Slideshow for marketers trying to reach consumers in emerging marketers who have slower Internet connections. The format runs as a series of up to seven still images that display in a 15-second slideshow. Facebook said that...
Oct 30, 2015 | Digital marketing skills, Facebook marketing, India, Mobile, Social media
Facebook is enacting 2G Tuesdays, a voluntary scheme where for an hour on a Tuesday morning its developers’ apps are throttled to 2G data speeds. The initiative forces employees to use Facebook apps like Messenger and — well, Facebook — on a much slower connection...
Oct 30, 2015 | Social media, UK
Forget the famous ‘stiff upper lip’, British people enjoy being the centre of attention twice as much as Americans, which goes against a lot of existing cultural stereotypes, according to new research. Consumer insights and analytics company VisualDNA has scrutinised...
Oct 29, 2015 | Mobile, Social media, USA
Uber has teamed up with a number of animal shelters to deliver kittens to offices around the US on National Cat Day. To counter any fears of animal cruelty, Uber said each cat that will be delivered is available for adoption, so users can decide to keep them if they...
Oct 29, 2015 | Facebook marketing, Social media, Twitter marketing, Viral and buyrals
Cadbury’s is bringing one of its old chocolate bars back from the dead this Halloween, with a social media vote determining whether Cadbury Marble or Cadbury Fuse bars will make a return in a highly limited special edition.
Oct 29, 2015 | China, Mobile, Social media
KLM Royal Dutch Airlines has launched a customer service channel on Chinese social network WeChat via Salesforce Service Cloud, in partnership with Nexmo. Via Nexmo’s Chat App API KLM can process and handle user inquiries from Chinese customers on WeChat more...
Oct 28, 2015 | Social media, Twitter marketing
Twitter shares fell 12% after-hours after the loss-making social network reported another quarter of slowing user growth as it struggles to keep up with Facebook and younger upstarts such as Instagram. The early investor reaction to its latest results followed the...
Oct 27, 2015 | Social media, Twitter marketing
Twitter has launched a new feature that lets users create simple, two-choice polls inside tweets. Coming soon! We're rolling out the ability for everyone to create polls on Twitter: https://t.co/pH5a8q9Ujz pic.twitter.com/ijAKEMUdf1— Twitter (@twitter)...
Oct 27, 2015 | Facebook marketing, Mobile, Social media, Twitter marketing, WhatsApp
Facebook ranks only fourth as US teens’ most important social network, with Instagram the clear favourite, according to new research. The Piper Jaffray semi-annual survey of American teens showed that in second place was Twitter with 20 percent, and following that was...
Oct 26, 2015 | Mobile, Social media
The X Factor will be using Twitter’s live streaming app Periscope as part of its new social media drive in 2015. LIVE on #Periscope: X Factor boys on the train #final5 https://t.co/K7oYbALZNl— Josh Daniel (@JoshDanielUK) October 13, 2015 Shotglass Media, part of...
Oct 23, 2015 | Facebook marketing, Online video, Social media
Instagram has launched its third standalone app, Boomerang, letting users create one second looping videos on their mobiles. Introducing Boomerang from Instagram from Instagram on Vimeo. The app loops together 5 burst photos, playing them back and then immediately...
Oct 20, 2015 | Online advertising, Social media, Twitter marketing
Advertisers on Twitter will be able to tell which ad campaigns generate more conversions using Twitter’s new reporting tool. The ‘Conversion Lift’ reports will compare multiple Twitter Ads campaigns against one another to see which one drives the most value towards...
Oct 20, 2015 | Facebook marketing, Online advertising, Social media
My Car Check has helped to reunite a vehicle with its rightful owner after spotting a post on Facebook page They Stole My Wheels. The 2008 Vauxhall Vectra was pictured on a Yorkshire side street with several parking tickets – a giveaway sign that it had been...
Oct 19, 2015 | China, Social media
Socialbakers is working with China’s largest social network Weibo to launch a paid analytics service for businesses. The advanced version of New Data Center is a paid product that allows brands and Weibo verified account owners to track and benchmark their social...
Oct 15, 2015 | Facebook marketing, Online video, Social media
Facebook is testing new features aimed at getting people to watch more videos, as the social network looks to rival YouTube as the dominant hub for web videos. The feature appears on both the web and app versions of its service, and aims to make it easier for users to...
Oct 14, 2015 | Social media, Twitter marketing
Twitter is cutting more than 300 jobs, or roughly 8% of the company’s global workforce, as reinstalled CEO Jack Dorsey looks to boost the social netowrk’s fortunes after nearly a decade of financial losses. In a letter to employees, Dorsey said a more...
Oct 13, 2015 | E-commerce and E-retailing, Facebook marketing, Social media
Facebook is introducing a shopping section in its mobile app within the same menu as its Events and Groups offerings, as the social network looks to take on Amazon in the growing mobile commerce sector. The social network is also offering ads that take visitors...
Oct 13, 2015 | Online video, Social media
Channel 4’s First Dates is ramping up social media activity this series as the reality show prepares to air its debut celebrity episode. The broadcaster is working with Twenty Twenty Productions, a Warner Bros. Television Production UK Ltd Company that produces First...
