Oct 12, 2015 | Facebook marketing, Social media
Following speculation about how Facebook would add a new ‘dislike button’, the social network has revealed it is testing six additional emojis to its ‘like’ button, dubbed ‘Reactions’. Today we're launching a test of Reactions — a more expressive Like...
Oct 12, 2015 | Facebook marketing, Regulation, Social media, UK
Facebook has defended paying just £4,327 in UK corporation tax for the whole of last year, saying it operates within the law. The amount is less than the average UK worker, who with an annual salary of £26,500, would contribute a total of £5,393 through income tax and...
Oct 12, 2015 | Online advertising, Online video, Social media, Twitter marketing
Twitter is putting pre-roll ads in all videos in tweets, as the social network looks for new ways to monetise its service amid slowing growth. The ‘Twitter’s Amplify’ serviced product will insert advertising into relevant videos based on categories chosen by the...
Oct 12, 2015 | Social media, Twitter marketing
Footlocker worked with NBA star James Harden to run a new Twitter campaign where he performs basketball tricks suggested by his fans- and performs forfeits if he fails. See why it’s our video viral of the week below… It's "I'm a little teapot" time...
Oct 9, 2015 | India, Mobile, Social media, WhatsApp
A global study of the digital attitudes and behaviours of 60,500 internet users across 50 countries, 55 per cent are on instant messaging every day. Instant messaging (IM) has seen a 12% increase in daily usage globally as more people opt for closed messaging...
Oct 7, 2015 | Content marketing, Facebook marketing, Social media
Facebook has launched a number of second screen tools including voting buttons, custom icons and a photo submission app, to help broadcasters encourage interaction from the new generation of ‘second screen’ viewers. The concept of ‘second screening’ (viewers watching...
Oct 7, 2015 | Content marketing, Social media, Twitter marketing
Twitter has launched a new feature dubbed Moments, offering the best tweets in a bid to take its social network further into the news arena. New! Find the best of Twitter in an instant with Moments: https://t.co/QAKGUSVBbT pic.twitter.com/KAjfkysVKC— Twitter...
Oct 7, 2015 | Mobile, Social media
The website and social media pages for controversial human-rating app Peeple have been taken offline, after a flood of criticism. As of Monday, its website has been removed, as have its Facebook and Twitter accounts. Meanwhile, the company’s Instagram account has been...
Oct 7, 2015 | Content marketing, Social media
Online community Reddit has launched a stand-alone news website called UpVoted, but in an uncharacteristic move it won’t allow comments. Upvoted will have a team of about 10 staffers who find stories on Reddit, verify the details, interview the original posters, and...
Oct 7, 2015 | Facebook marketing, Social media
Facebook is to launch a satellite in the second half of 2016 that will provide internet access to remote areas of Africa, under the controversial Internet.org scheme. In a post on the social network, Mark Zuckerberg said he hoped the move would connect...
Oct 5, 2015 | Facebook marketing, Social media
Social networking giant Facebook is letting users put up videos as their profile pictures. The looping videos appear smack in the middle of the profile page (rather than on the left as before). The size of the photo or video is now bigger, and there’s a new place to...
Oct 5, 2015 | Social media, Twitter marketing
Jack Dorsey has finally been named as the chief executive of Twitter replacing Dick Costolo who left the role in July. We are naming @adambain COO of Twitter, we're working to change the composition of our Board, and I will serve as CEO of Twitter and...
Oct 2, 2015 | Mobile, Social media
US furniture retailer RC Willey, the first brand to use Instagram advertising, attained a click-through rate nearly 17 times higher than average, according to new data. Don't miss our Stainmaster 2 Day flooring event! #Stainmaster #Flooring A photo posted by RC...
Sep 29, 2015 | Content marketing, Online advertising, Social media
Most forms of advertising and communication, such as TV ads, company websites, and promotional emails, have all seen a decline in trust among UK consumers over the last two years, according to new research. The study, from Nielsen’s latest biennial Global Survey of...
Sep 29, 2015 | Social media
Crowdfunding has become a popular alternative finance method, with investors choosing to back a huge variety of projects – but who are these investors? This infographic, from ChoiceLoans.co.uk, looks at 10 Insights on Crowdfunders, with some of the findings...
Sep 28, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook has launched a set of ad tools designed to help brands better synchronise their ad campaigns across screens, using Target Ratings Points (TRP) as a measurement metric. The move, announced at the start of industry event Advertising Week, marks Facebook’s...
Sep 25, 2015 | Facebook marketing, Social media
Facebook is to post an exclusive 360-degree Star Wars clip, as the social network looks to ramp up its virtual reality content ahead of the commercial launch if its Oculus Rift device. 360 Video on FacebookPosted by 360 Videos on Facebook on Tuesday, 22 September 2015...
Sep 24, 2015 | Social media
Nescafé’s recent decision to convert all of its international and local websites to Tumblr blogs is a bold move but it does come with some benefits, new research suggests. The data, from Global Web Index, indicates that around 1 in 10 internet users visit a Tumblr...
Sep 23, 2015 | Facebook marketing, Social media
Last week, Facebook revealed it was developing a much-sought-after ‘dislike’ button, giving it even greater insight into the likes and dislikes of its users. New research from Global Web Index sheds light into why the social network is so keen to get an extra layer of...
Sep 23, 2015 | E-commerce and E-retailing, Social media
With most major social networks carrying ‘buy buttons’, brands are quickly moving into this new market place- but are consumers ready for a more social online shopping experience? New consumer research, “Are We Ready to Use the Social ‘Buy’ Button?” conducted by...
