Sep 21, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Coca-Cola has become the first brand to pay for an emoji on Twitter, with a picture of two Coke bottles clinking automatically appearing on tweets when a user types #shareacoke. It's the cheers heard around the world! Tweet with #ShareaCoke to set a record for...
Sep 21, 2015 | Facebook marketing, Social media, Twitter marketing
With Instagram having recently opened its platform to all advertisers, new research looks at the ongoing battle between the photo-sharing site and Twitter. The study, from Global Web Index, tracks the global reach of each social media platform by territory. Last year,...
Sep 18, 2015 | Facebook marketing, Online advertising, Online video, Social media
Facebook is developing a service that will let advertisers pay for ads only when a user scrolls through the ad from top to bottom on its news feed. The new service, called “100 percent in-view impressions”, will include text, photo, link and video ads, the...
Sep 18, 2015 | Facebook marketing, Social media
Facebook has launched a tool to help journalists find, organise and publish content found on its social network. The free tool called Signal, helps journalists find, source, and embed content from Facebook and Instagram. Journalists can also access lists of public...
Sep 17, 2015 | Australia and New Zealand, Content marketing, Online advertising, Online video, Social media, UK, USA, Viral and buyrals
News Corp has bought Unruly for $176m, a UK-based video ad tech firm, giving the media giant the ability to monitor and predict viral ads. The Rupert Murdoch-controlled News Corp will pay $90m (£58m) in cash to Unruly and another 89m (£56m) if the company meets...
Sep 17, 2015 | Social media
Nescafé has shifted its global websites on to the Tumblr blogging platform, declaring the ‘dotcom is dead’, as the Nestle-owned coffee brand looks to boost its reach with millenials. Tumblr currently boasts more than 250 million blogs and over 110 billion individual...
Sep 17, 2015 | Social media
For marketers looking to capitalise on the upcoming Rugby World Cup, new research indicates that the event will attract many new fans, with mums most likely to get caught in the hype. As the Rugby World Cup approaches, an analysis by Exponential of the online...
Sep 16, 2015 | Facebook marketing, Social media
Facebook is finally launching a ‘dislike’ button, following years of demand for the feature, designed to help users to “express empathy” with their friends. The social network’s users have long pointed out the thumbs-up...
Sep 16, 2015 | Social media, Twitter marketing
The National Federation of Women’s Institutes (NFWI), the largest voluntary women’s membership organisation in the UK, celebrates its centenary today (September 16, 2015). The date marks 100 years since the first WI meeting took place in Llanfairpwll PG on...
Sep 15, 2015 | E-commerce and E-retailing, Social media, Twitter marketing
Twitter has teamed up with online payments startup Stripe to launch a new tool that lets merchants more easily sell their wares via tweets. Grab a new fall read and Downing in English Oak—a go-to pair of sunglasses for any season. Buy now from this tweet!...
Sep 15, 2015 | Facebook marketing, Social media
With the start of The Rugby World Cup just days away, Facebook has posted a World Cup guide, as the social network continues to postion itself as a news and content destination. The new service gives users the top team and player accounts to follow to help fans keep...
Sep 15, 2015 | Facebook marketing, Marketing through gaming, Mobile, Social media
Advertisers globally are spending nearly four times more on Facebook mobile app ads than last year, used to promote mobile apps from Google Play and Apple app stores. The research, from Kenshoo, also indicates that app installs from the mobile app ads increased by...
Sep 15, 2015 | Australia and New Zealand, Social media
The world’s premier rugby event would see New Zealand beat England in the final if the competition was based on social media audiences, according to programmatic and social sharing experts, RadiumOne. RadiumOne’s “Social Score” calculates each team’s total audience...
Sep 14, 2015 | Facebook marketing, India, Social media
Facebook has chosen an Indian startup Tookitaki as it first Facebook Marketing Partner from the country, as a part of its Facebook Marketing Partners Program. The social networking site is looking at tying up with more Indian companies to help ecommerce brands use...
Sep 11, 2015 | Online advertising, Online video, Social media, Viral and buyrals
England sponsors O2 have released a new animated advert to drum up support from supporters, along with a social media campaign. The 2 minute video, which you can watch below, shows Chris Robshaw, Mike Brown and Courtney Lawes striding across England as the nation...
Sep 10, 2015 | Social media
Last month, Instagram switched on its advertising API (application programming interface), letting mobile marketers buy ads and plan marketing in a more automated way. Four weeks on, how are the ads comparing to industry benchmarks? New research from ad tech firm...
Sep 9, 2015 | Facebook marketing, Mobile, Social media
Instagram has launched a set of new 30-second TV-style ad formats across 38 markets, as the Facebook-owned chat app looks to boost its ad reach. Instagram also launched new advertising formats including landscape-shaped photo and video to give ads a “more cinematic...
Sep 8, 2015 | China, E-commerce and E-retailing, Mobile, Social media
With China’s economic troubles making headlines this month, how is its digital sector doing? A new report indicates that Internet take-up is slowing in the country as the mature market approaches saturation point, with nearly 90% of the country’s web users...
Sep 8, 2015 | Mobile, Social media
Instagram has revamped its direct messaging service with new features including shared images and threaded messaging, which lets users send content from their feed as a direct message. Previously, users had to start a new conversation each time they wanted to send a...
Sep 7, 2015 | Digital marketing skills, Facebook marketing, Social media
Facebook has launched a free education app for teachers that helps track students’ progress and makes it easier to create custom learning plans. The software, available only in the US for now, comes via a partnership with Summit Public Schools, a nonprofit...
