Sep 7, 2015 | E-commerce and E-retailing, Social media
PayPal has launched a new peer-to-peer payments service called PayPal.Me targeted at the instant messaging generation. PayPal lets users create custom user links – such as PayPal.Me/digital – so users can send a personalised link to friends to request...
Sep 4, 2015 | CPG, FMCG digital marketing food and beverages, Social media
Following a high profile rejection from McDonald’s last week, a group of chains including Denny’s, Krystal, Wayback Burgers, and Giraffas have come forward to take up Burger King’s idea of a mash-up burger for World Peace Day. After McDonald’s turned...
Sep 1, 2015 | Email marketing, Social media
LinkedIn has revamped its messaging service, departing from its previous unpopular design that resembled email to resemble more modern chat apps. The service will include features such as GIFs and stickers, the company said in a blog post. Users can also attach photos...
Aug 28, 2015 | Facebook marketing, Social media
One billion people have used Facebook in a single day, founder Mark Zuckerberg has said, in the latest milestone for the world’s largest social network. Zuckerberg, who famously launched Facebook from his Harvard dorm, made the announcement in a post on his...
Aug 28, 2015 | Content marketing, Online advertising, Social media
BuzzFeed has struck a partnership with WPP, in a deal that will give Martin Sorrel’s ad access to its proprietary data platform for tracking social content. BuzzFeed will work with Group M, one of the dozens of ad agencies owned by WPP, giving its clients...
Aug 28, 2015 | Social media
The Women’s Institute (WI) has partnered with Squiz, the digital transformation company, to create a responsive website that engages with its members, and enables easy on-the-go promotion. Celebrating its 100th birthday this year, the organisation wanted to ensure it...
Aug 26, 2015 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media
In a novel marketing stunt, Burger King has invited McDonald’s to put aside rivalries for just one day, and make a ‘McWhopper’ for World Peace Day. But all has not gone to plan as its larger rival has refused to bite the bait… On a website dedicated...
Aug 26, 2015 | Regulation, Social media, Twitter marketing
Twitter has shut off access to 31 accounts that chronicled and archived the deleted tweets of politicians, diplomats and embassies around the world. The move follows the social network’s earlier blocking of Politwoops US, which archived deleted tweets by American...
Aug 21, 2015 | Email marketing, Social media
Social networks are first in class for email marketing, followed by religious organisations and political parties, according to new research. The data, from Mailjet indicates that social networks understand value of email to encourage user interaction with religious...
Aug 19, 2015 | Social media, UK
Google and Facebook continue to be the most popular sites in the Uk according to new reseach from comScore. The online measurement firm found that more than 47.9 million UK unique visitors accessed the Internet in June 2015 across desktop and mobile (smartphone and...
Aug 13, 2015 | Social media
Less than a week after launching its competitor for Periscope, ‘Live’, Facebook have announced they will be opening up the service to more than just celebrities. This appears to be a bit of a u-turn on the social giants part. The company has now intimated Mentions...
Aug 12, 2015 | Social media
After the success of native video ads as reported in Facebooks latest quarterly accounts, these will now be available on the Audience Network, allowing publishers to monetise their content and provide broader exposure for advertisers. The ads were star performers in...
Aug 11, 2015 | Social media
Having sold some 379,000 shares in November Twitter’s Jack Dorsey has just purchased 32,000 shares at a cost of $875,000 as demonstration of confidence in the company. Other board executives also purchased shares in what appears to have been a co-ordinated move. The...
Aug 6, 2015 | Facebook marketing, Social media
Will marketers become able to target products and services based on the sensitive personal data of not just you, but also your friends? That’s what Facebook believes according to latest patent filings. Facebook has a patent from the U.S. Patent and Trademark...
Aug 5, 2015 | Digital marketing skills, Social media, Twitter marketing
A new hashtag campaign on Twiter aims to shatter the myth than engineering is a male-only profession, encouraging female engineers to highlight their achievements on the social network. It began when Isis Anchalee, a 22-year-old platform engineer in San Francisco a...
Aug 5, 2015 | Facebook marketing, Mobile, Social media
Facebook has unveiled Aquila, a drone that the social network hopes will deliver internet to the masses- along with the extra ad dollars that come with it. The drone has been in development for over a year as part of Internet.org, Facebook’s initiative to help...
Aug 4, 2015 | Facebook marketing, Mobile, Social media
Instagram has switched on its advertising API (application programming interface), letting mobile marketers buy ads and planning their marketing on the social networking app in a more automated way. Previously brands had to talk to Instagram sales people directly,...
Aug 4, 2015 | Facebook marketing, Mobile, Social media
Facebook has rolled out a new live event feed that serves as a single destination for viewing curated public posts, photos, and videos published from the music festival. The new feature represents Facebook’s entry into a growing market catering to...
Aug 3, 2015 | Social media
Social media has given rise to a number of crazes that have quickly spread across the web. This new infographic from blood cancer charity Anthony Nolan, looks at 15 of the biggest virals that have set social media buzzing, from Batmanning to the Ice Bucket Challenge...
Jul 30, 2015 | Facebook marketing, Social media
A photo of young bikini-clad model and mum running with a Bugaboo stroller has caused outrage on Facebook. Joanna Delaney, Digital Marketing Executive at Digital Strategy Consulting, examines the lessons we can learn from this social media storm. Case study summary •...
