Jul 30, 2015 | Facebook marketing, Social media, Twitter marketing
Instagram’s mobile ad revenues are set to reach $2.81bn by 2017, overtaking Google and Twitter’s mobile revenues with a little help from parent company Facebook, according to new research. Source: eMarketer eMarketer’s report, titled “Instagram...
Jul 30, 2015 | Facebook marketing, Social media
Half of the world’s estimated online population now check in to the social networking giant Facebook at least once a month. Facebook said the number of people who use it at least monthly grew 13% to 1.49 billion in the three months to the end of June. The number...
Jul 30, 2015 | Mobile, Social media, WhatsApp
Yahoo has launched a new messaging service called Livetext that features live two-way video chats for mobile device users, but with a ‘silent’ twist. Pitched as “live video texting without sound,” Livetext lets users communicate through facial...
Jul 29, 2015 | Social media
LinkedIn has cut emails sent to users by 40 percent as the business focussed social network looks to improve the relevance of its communications. For users who receive many invitations to connect — the LinkedIn version of a friend request — the site will...
Jul 28, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Unilever - Research, tips and news for marketers
Unilever has launched it ‘Make my Magmum’ pop-up store to London, backed by a social media campaign showing off people’s creations. My Magnum Experience: Strawberry Chocolate, Rose Petals & Honeycomb #MagnumLDN #CoventGarden...
Jul 28, 2015 | Online advertising, Social media
Twitter has launched a new event targeting feature, giving brands and advertisers a new tool at their disposal when planning live campaigns. The social network has long been a leading platform for real-time marketing, but now it claims its new three-stage tool will...
Jul 28, 2015 | Social media
Google+ profiles will no longer be required to access the other Google products such as YouTube, Search and Maps, after admitting the social network was ‘confusing’ users. Instead, Google+ will be a place where “users around the world connect around the...
Jul 23, 2015 | Social media
Mahisha Rupan, senior associate, at technology and digital media law firm, Kemp Little comments on the fallout of the Ashley Maddison hack… offering guides on the legal implications. The legal implications of the Ashley Madison hack “Legally, Ashley Madison has to...
Jul 22, 2015 | Social media
Twitter has removed customised wallpapers from the pages of its users in a raft of changes to its customisation options- sparking rumours that the social network is planning use the space for more ads. The move means that user-uploaded profile wallpapers were replaced...
Jul 22, 2015 | China, Mobile, Social media
China mobile social networking users will reach 335.9 million this year, up 20.7% on 2014, according to new research. The report, from eMarketer, forecasts that the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total...
Jul 22, 2015 | Social media
Google is shutting down Google+ Photos to make way for its new standalone Google Photos app that went live just a few months ago in late May. The search giant will begin shutting down the older photos service starting August 1, first on Android, with the web and iOS...
Jul 17, 2015 | E-commerce and E-retailing, Facebook marketing, Social media
After many attempts to break into ecommerce Facebook is testing another buy button- this time letting businesses turn their pages into e-commerce sites. Facebook has previously tested buy buttons attached to sponsored posts in the News Feed, but this new initiative...
Jul 17, 2015 | CPG, FMCG digital marketing food and beverages, India, Regulation, Social media, Twitter marketing
At the end of May 2015, India’s Food safety administration (FDA) ordered Nestlé India to recall its popular 2-minute Maggi noodles after tests showed that the product contained high levels of lead and MSG. Joanna Delaney, Digital Marketing Executive at Digital...
Jul 17, 2015 | Facebook marketing, Social media
This chart from comScore looks at the uswer demographics of most major social networks in the US, with some surprising results… Source: www.comscore.com
Jul 15, 2015 | Facebook marketing, Social media, Twitter marketing
Nearly two-thirds (63%) of Twitter and Facebook users in the US social are getting their news from these services, according to new research. The Pew Research Center study of more than 2,000 Americans found that for both social networks, 63% of users surveyed said...
Jul 15, 2015 | Facebook marketing, Social media
Facebook is giving users even more control over what appears in their News Feed, as the social network looks to further boost engagement on its site. In the latest change, users will now be able to choose which other Facebook users or brand pages appear first in their...
Jul 15, 2015 | Social media
Brands have a new way to monitor activity of Tumblr via a new partnership between Crimson Hexagon and the Yahoo-owned blogging platform. The social media analytics firm is now a Tumblr Preferred Analytics Partner with access to Tumblr’s ‘firehose’, a real-time feed of...
Jul 14, 2015 | CPG, Social media
Iconic beauty brand Clinique has teamed up with Yahoo and Tumblr to launch the UK iteration of its first major global digital campaign; #FaceForward. The content marketing campaign will engage and inspire an 18 to 24 year old millennial audience to look to the future...
Jul 14, 2015 | Facebook marketing, Online advertising, Social media
Monaco, London and Paris may be the most costly European capitals to buy property, but Norwegian city Oslo is the most expensive place to buy Facebook advertising, followed by the Vatican City, Helsinki and Berlin, according to new research. London is only 9th in an...
Jul 13, 2015 | Regulation, Social media
The boss of online comminity Reddit is standing down after a user reviolt over an employee’s sacking earlier this month. Pao ends her eight-month tenure to be replaced by co-founder and former chief, Steve Huffman. He will rejoin Reddit’s other co-founder, Alexis...
