May 7, 2015 | Social media
As social media continues to grow as one of the main platforms brands use to interact with consumers, real time and reactive marketing have become a way for brands to capitalise on current affairs and trends to spread their message. Her Royal Highness The Duchess of...
May 7, 2015 | Facebook marketing, Online advertising, Social media
IBM and Facebook are teaming up to develop tools to help brands improve their digital advertising. The collaboration will draw on IBM Commerce and IBM’s Marketing Cloud to fashion online ad campaigns that can then be distributed through Facebook’s ad...
May 6, 2015 | Social media, Twitter marketing
As Brits go to the polls for the general election tomorrow, just what influence has social media had on UK politics? This new infographic from Kantar Media and Barb looks at Twitter TV Ratings data across the three general election debates to establish the key themes...
May 6, 2015 | China, Mobile, Social media
The average Chinese adult reads news and other material on smartphone app WeChat twice a day, for a total length of more than 40 minutes, according to new research. The survey, from latest annual National Reading Survey conducted by the Chinese Academy of Press and...
May 5, 2015 | Facebook marketing, India, Mobile, Regulation, Social media
Facebook has opened up its controversial Internet.org service in India, letting more websites and other online services to join its “free mobile data” Internet.org scheme. The Internet.org platform aims to provide people low-income and rural areas in...
May 5, 2015 | E-commerce and E-retailing, Online video, Social media
The appearance of Google Shopping Product Listing Ad (PLA) integrations within Google’s search results increased by 118% during 2014, according to new research. The study, from Searchmetrics, also indicates that video results are blended into 55% of keyword searches ‒...
May 1, 2015 | Social media
LinkedIn has posted disappointing quarterly revenues that missed estimates for the first time, as the business-based social network struggles to turn its growing user base into profits. The professional-networking website also forecast sales that missed projections...
May 1, 2015 | Social media, Twitter marketing
Twitter lost $162m between January and March, representing a 30% dip despite an 18% increase in users year over year. Revenues for the January to March period came in at $436m, less than the $450m analysts had expected, which Twitter attributed to the purchase of...
Apr 30, 2015 | Mobile, Social media
Snapchat is urging advertisers to frame their video ads vertically rather than the traditional widescreen format, as consumers move toward mobile usage. According to a report in AdWeek, the popular messaging app is encouraging marketers and media companies to shoot...
Apr 30, 2015 | Social media
The majority of UK PRs use social media for work on a daily basis – yet a high number of PRs are not responding to comments or engaging with conversations, posts and discussions on social media, according to new research. The study, from Cision UK in association...
Apr 28, 2015 | Facebook marketing, Mobile, Social media
Facebook Messenger is launching free VOIP video calling over cellular and wi-fi connections on iOS and Android in the U.S., Canada, UK, and 15 other countries. The move will let anyone with an internet connection and the app talk to each other through their phone....
Apr 28, 2015 | Online advertising, Social media
Pinterest is boosting its marketing offers with a new tool that lets brands publish content and ads to the social scrapbooking site more easily. The new ‘marketing developers program’ launches with a range of partner companies including Ahalogy, Buffer, Curalate,...
Apr 28, 2015 | CPG, Online advertising, Online video, Social media, Viral and buyrals
Vileda has launched a social media campaign on Facebook and Twitter, encouraging viewers to place bets on which baby will win in their crawl across a freshly mopped floor. See why it’s our video viral of the week below… In a series of four videos, the household...
Apr 24, 2015 | Facebook marketing, Social media
Facebook has seen its slowest growth in quarterly revenue in two years as higher spending on research and development ate into profits. The social network’s results for January to March showed continued progress in key areas but profits fell 20% as it spent big...
Apr 24, 2015 | Social media
A new study has revealed that the majority of Brits (58 per cent) think that social media has a negative impact on their friendships, with nearly two thirds fearing their friendships are becoming more superficial. Researchers who asked 2,000 adults about their online...
Apr 23, 2015 | Social media, Twitter marketing
UK newspaper the Sun once famous declared it was them “what won” the 1992 general election. But are social networks the new kingmakers of modern politics? New research suggests that 34% of UK Twitter users have changed their vote from one party to another...
Apr 23, 2015 | Facebook marketing, Russia, Social media
Facebook has continued to dominate as an identity provider in Q1 of 2015, annihilating Russian based VK’s share of social login. Customer identity management platform, Gigya, has released its latest Q1 2015 social login results which show that Facebook continues to...
Apr 22, 2015 | E-commerce and E-retailing, Online advertising, Social media, Twitter marketing
How can marketers go beyond engagements and ensure social media fans go on to make a purchase? New research from Crimson Hexagon and Millward Brown sheds light on Twitter’s role in the retail path to purchase. From ordering home goods to splurging on spring fashion,...
Apr 22, 2015 | Mobile, Social media, Viral and buyrals
PETA is working with challenge based app, FightMe, to launch an online anti fur protest. Following its hugely successful ‘Rather Go Naked Than Wear Fur’ campaign showing millions the cruel truth behind fur, PETA, the world’s largest animal rights...
Apr 21, 2015 | E-commerce and E-retailing, Social media
Brits spend £815 million* to ‘social media proof’ their wardrobe with men spending more than women, according to new data. Research has revealed the influence of social media on our personal style and shopping habits. The research, which polled 2,000 men and women...
