Cognac brand Rémy Martin uses WeChat for China push
Rémy Martin has partnered with the Chinese social media giant WeChat on its first advertising initiative. On March 30 and 31, Rémy Martin became the first Spirits brand selected to advertise on the WeChat platform, amongst other global prestigious brands. Rémy Martin...The five best Instagram Carousel ads (so far)
Last month, Instagram launched a new ‘Carousel’ ad format that let brands post a rotating number of images to boost the story-telling element of their campaigns. A month on, we look at 5 brands that have made use of the new feature, including L’Oreal, Banana Republic...Facebook suffers setback as Indian firms withdraw from Internet.org scheme
A group of Indian technology and internet companies have pulled out of Facebook’s Internet.org initiative, claiming it threatens the principle of “net neutrality”. Net Neutrality is defined as the principle that all websites and apps should be...Twitter adds homepage for non-subscribers
Twitter has launched a categorised feed on its home page, letting those without an account can browse tweets and trending topics, in a bid to win new users and boost ad revenue. The feature will only be available on desktop devices in the US to begin with, however the...New Instagram ad format turns viewers into shoppers
Instagram has taken another step towards e-commerce by running its first marketing campaigns that transform viewers into shoppers with a single click, according to a news report. The report, from AdWeek, suggests that Instagram is working on features that would make...Tencent overtakes Amazon in market value
Tencent has reached $200 billion market capitalisation in Hong Kong-based trading last night, meaning that the Chinese social networking firm has overtaken Amazon in size. The company has a presence in every aspect of the Chinese web market, from its popular messaging...Facebook admits tracking ‘non-users’…but blames bug
Facebook has admitted that it is tracking non-users, often referred to as ‘shadow profiles’, but denies claims it breaches EU privacy law. A report published last week by Belgian academics alleged that Facebook had been secretly installing tracking cookies on users’...LinkedIn expands into online learning with $1.5bn Lynda purchase
LinkedIn has bought US online learning business Lynda for $1.5bn (£1.1bn), marking the professional networking site’s biggest acquisition to date. Lynda was founded in 1995 by technical skill instructional book author Lynda Weinman and co-founder Bruce Heavin,...Twitter cuts wasted words with ‘retweet with comment’ button
Twitter has launched a “retweet with comment” feature, letting users feature other tweets in their own posts without using up any of their 140 characters. Say more with revamped quote Tweet! Rolling out on iPhone and web, coming soon to Android....Facebook sued over facial recognition database
Facebook has been accused of building a giant database of biometric information on people’s faces against their will, in court documents filed against the firm in the US. Filed on April 1, the class action suit lodged by the Edelson law firm on behalf of...Marketing to teens: Global digital habits revealed (infographic)
Marketing to digital savvy teens can be tricky for brands, with SnapChat, Instagram and YouTube vloggers proving some of the most popular destinations for 16-19 years olds, according to new research. The new study, from GlobalWebIndex, looks at how 16-19 year-olds...Twitter solves problems with crowdsourcing #PoweredByTweets challenge
Twitter is launching a nationwide design competition called #PoweredByTweets: The Challenge, open to anyone across the UK. Twitter wants members of the British public to come up with an idea that either solves a problem using Twitter or “creates something...Facebook begins WhatsApp integration
Facebook has reportedly started testing WhatsApp integration with its popular social network, looking to find ways of unifying the two services. Technology blog Geektime reports that Facebook has launched an updated test version of WhatsApp (v31.0.0.7.13) lets users...Top April fools pranks: Google goes backwards, Hailo piggybacks and driverless driving tests
April Fools Day has become big business for brands as they scramble to get their pranks noticed on social media and news outlets (getting some free publicity in the process). We’ve rounded-up some of the best spoofs to hit the web this year- including Google going backwards, Hailo piggybacks and driverless pizza delivery.
