Mar 19, 2015 | Facebook marketing, Mobile, Social media
Facebook is expanding into mobile payments by letting users exchange money through its Messenger app. The move would mean that users would not need to open another app such as PayPal or Venmo to send them money- keeping users on Facebook’s site. The service will carry...
Mar 17, 2015 | Facebook marketing, Regulation, Social media
Facebook has updated its Community Standards page, explaining in detail what’s acceptable to share on the social network, including clarifications on nudity, hate speech, bullying and harassment. At 2,500 words the new Community Standards are significantly...
Mar 16, 2015 | CPG, Social media
Durex has launched a new social media campaign that encourages couple to spice up their love lives by switching off their smartphones. The #connect campaign urges people to disconnect from tech in favour of real connections, as the brand attempts to replicate its...
Mar 13, 2015 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
In a controversial piece of real-time marketing, Snickers has sent TV presenter Jeremy Clarkson free chocolate bars after the Top Gear presenter was suspended over a ‘fracas’ over hotel food. .@JeremyClarkson you may want to have some of these on set next...
Mar 11, 2015 | Email marketing, Social media
LinkedIn has revamped its Sponsored InMail tool, sending sponsored messages to members… but only when they are signed in. Sponsored InMail lets advertisers market to targeted users via the LinkedIn Messaging system. The new changes will now feature real-time dynamic...
Mar 11, 2015 | China, Regulation, Social media, Twitter marketing
Twitter has opened an office in Hong Kong, despite the social network being banned in mainland China, meaning its content and ads won’t reach most of the country’s population. Facebook, which is also banned in China, has employed a similar method of increasing revenue...
Mar 6, 2015 | E-commerce and E-retailing, Online video, Social media
Young UK consumers are more likely to engage with promotions on retailer websites rather than Twitter and Facebook, according to new research. The study, from RapidCampaign found that despite being the generation most comfortable with social media, when it comes to...
Mar 6, 2015 | Social media, Twitter marketing
The world’s first Pet Selfie Mirror is launched by Canidae at the Kennel Club’s canine championship, Crufts. Having a great time at #Crufts #Crufts2015 with Belle pic.twitter.com/V5UyJL8c9z— Canidae Pet Food UK (@CanidaeUK) March 5, 2015 Premium pet food brand...
Mar 5, 2015 | Social media
Instagram has launched a new ad format dubbed ‘Carousel Ads’ that lets brands post a rotating number of images to boost the story-telling element of their campaigns. The Facebook-owned social network said the new format will soon appear in user’s feeds, giving...
Mar 5, 2015 | Social media
Instagram recently gained over 300 million users, surpassing Twitter for the first time. But can the mobile-centric social network offer the same reach for brands as its older counterparts? This infographic from SalesForce offers a guide to getting the most out of the...
Mar 4, 2015 | Social media
Tinder is adding premium features to its dating app, including the ability to reconsider rejected profiles, but the dating firm has made to controversial decision to charge users over 28 more than its younger users. In the UK, people over the age of 28 years old face...
Mar 3, 2015 | Social media, Twitter marketing, Viral and buyrals
Last week, social media was divided over one explosive issue- just what colour was #thedress? The optical illusion created by a blue and black (or white and gold) dress became the biggest web phenomenon of the year so far. So how did brands respond? We look at the...
Mar 3, 2015 | Social media
Google is splitting Google+ apart, breaking the social network’s photo element away from what it’s now calling “Streams.” The move leaves the fate of the fate of the often mocked Google+ service hanging in the balance. The name changes could...
Feb 26, 2015 | Social media, Twitter marketing
Barclays has become the first British bank to let social media users make payments to individuals and businesses’ Twitter handles using the Pingit app. Launching on both Android phones and iOS devices next month, Twitter payments will be enabled through the...
Feb 25, 2015 | Social media, Twitter marketing
BT and EE are persistent bad offenders with the lowest response rates and slowest response times on Twitter, while Lloyds Bank, NatWest and Morrisons are the best, according to new research looking into social CRM. The findings come from BDRC Continental’s mystery...
Feb 24, 2015 | CPG, Digital marketing skills, FMCG digital marketing food and beverages, Social media, Twitter marketing
Food giant Nestle has teamed up with Twitter to offer an internship, picking a winner based in who submits the most inventive Vine video. The 10-week paid placement is part of a Nestle scheme to help unemployed youngsters across Europe find work. The firm is forming...
Feb 20, 2015 | Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Dove has teamed up with Twitter to launch a new campaign for Oscar night, promoting self-esteem as part of its ‘real beauty’ message. According to research conducted by the Unilever brand, criticism about celebrities is at an all-time high during the Oscars and...
Feb 20, 2015 | Online advertising, Social media
LinkedIn has launched a global display advertising network, with Lenovo and Samsung among the first brands to sign up. The professional social network has partnered with AppNexus to deliver ads based on LinkedIn data not only on LinkedIn’s site and apps, but a...
Feb 19, 2015 | Social media
Facebook is launching a new tool to let brands better target what it deems as influencers, after securing patented technology to target high-profile users on the social network. A new patented technology allows Facebook to find ‘experts’ and ‘influencers’ on the...
Feb 18, 2015 | E-commerce and E-retailing, Facebook marketing, Social media
In yet another assault on Google’s search ad business, Facebook has launched ‘Product Ads’, offering a new way for retailers to upload and advertise their product listings on the social network. Facebook claims the new ad format sets it apart from rivals like...
