Feb 17, 2015 | Facebook marketing, Social media, Twitter marketing
Two thirds of marketers in Ireland believe that Twitter is the most effective social platform for business, but Facebook is the ‘most important’ according to the results of a new study. The study, conducted in November and December last year by Edelman and the...
Feb 16, 2015 | Facebook marketing, Social media
Facebook has added relevance scores to its adverts to let people see the ones most relevant to them, as the social network continues to lure advertisers away from rival Google. The social network claimed that the addition will let people see the ads that matter most...
Feb 10, 2015 | Content marketing, Facebook marketing, Social media
The LADBible has become a social media phenomena, with brands such as Pot Noodle and Sky’s Now TV paying for sponsored content on the site. With new stats showing the site attracts more Facebook fans than BuzzFeed in the UK, we look at how it’s become ‘Pinterest for...
Feb 10, 2015 | Mobile, Social media
Madonna has premiered her music video using the Snapchat app, the first high profile artisit to do so, but many fans had trouble finding it. Visit NBCNews.com for breaking news, world news, and news about the economy The picture messaging app has been angling to...
Feb 6, 2015 | Regulation, Social media
A tribunal has stated that the sharing of intelligence by UK agency GCHQ was against the law. The Investigatory Powers Tribunal (IPT) ruled that the sharing practices between GCHQ and the US’s National Security Agency (NSA) broke human rights laws. The ruling is...
Feb 6, 2015 | Social media, Twitter marketing
Twitter deal with search company will increase exposure of the content posted by its users as the company strives to kickstart growth Tweets will start appear in Google search results for the first time since 2011, as the social network looks to fight flagging growth...
Feb 6, 2015 | Facebook marketing, Social media
Facebook has started highlighting local sights and restaurant tips based on a user’s location, as the social network takes on apps like FourSquare and Yelp. The feature, called Place Tips, shows users relevant information about the area in which they are in while...
Feb 5, 2015 | Online advertising, Social media, Twitter marketing
Twitter will show its paid-for promoted tweets across the internet, on sites that are not part of the micro-blogging service, with Flipboard and yahoo Japan the first sites to sign up. The company compares the service to the way that it allows normal tweets to be...
Feb 5, 2015 | Facebook marketing, Regulation, Social media
A new Facebook privacy policy allows the site to track users activity even after the have left it, with all users automatically signed up to it. The change lets the social network gather data from activity across the internet, as well as the normal data it gathers on...
Feb 5, 2015 | Social media
Pinterest has quietly and steadily grown not only its audience but also its business prospects over the past few years. As Pinterest rolls out its own native advertising unit , market research firm ComScore looks at how the social scrapbooking site can compete with...
Feb 5, 2015 | Facebook marketing, Social media
Facebook is prompting its users to register to vote on Thursday, in conjunction with the Electoral Commission, marking the company’s first intervention into British electoral politics. The social network is joining forces with the Electoral Commission to promote a...
Feb 4, 2015 | Facebook marketing, Social media
Facebook is now serving 65% fewer ads, but the average cost per ad is 335% higher, compared to the same period in previous year, according to a news report. Marketing magazine Advertising Age reports that over the past two years, Facebook cut the number of desktop ads...
Jan 29, 2015 | Social media
Uber is delivering on-demand puppies across 10 cities in the US, as part of the taxi apps new Super Bowl promotion. TODAY, we're delivering puppy playtime w/ @AnimalPlanet. Request #UberPuppyBowl in 10 cities: http://t.co/i2Vs3jhypT...
Jan 29, 2015 | Facebook marketing, Mobile, Social media, WhatsApp
Facebook made a profit of $696m (£460m) in the final three months of 2014, up 33% on the same period the previous year as the social network continues its winning streak. For the seventh quarter in a row the social network beat profit and revenue forecasts, with...
Jan 29, 2015 | Facebook marketing, Social media, Twitter marketing
Facebook is letting advertisers buy ads based around the Super Bowl audience, as the social network looks to emulate Twitter’s success in monetising real-time events. The ads will target people based on what they are talking about in real time, with a video format...
Jan 29, 2015 | Search engine marketing, Social media
Pinterest has added new search results for men that highlight more masculine content, as the social scrapbooking site looks to broaden its appeal away from its largely female audience. The new feature, called Guided Search, customises search results according to...
Jan 28, 2015 | Facebook marketing, Online video, Social media
Facebook now drives nearly 25% of the web’s traffic, with YouTube losing out the most, according to new research. The new report from social management firm Shareaholic found that Facebook’s total share of visits to its network was 24.64% in December. Second-place...
Jan 28, 2015 | Facebook marketing, Social media
Facebook is leading the race to own customer identity, accounting for more than 60% of all social logins, as the social network and Google look to boost their consumer data. The findings form part of Gigya’s ‘Landscape of Customer Identity’, which also indicates that...
Jan 27, 2015 | Mobile, Social media
Snapchat is reportedly planning a ‘Discover’ feature for music and videos, with a number of big brands lined up to sponsor channels, according to a news reports. The New York Post reports that the self-destructing photo app will launch ‘Discover’ with partners Comedy...
Jan 27, 2015 | Facebook marketing, Mobile, Social media
Over the weekend, Facebook quietly launched a new ‘Facebook Lite’ app for Android, which is aimed at the low-end devices sold in emerging markets. Facebook Lite is available in eight countries: Bangladesh, Vietnam, Nigeria, Nepal, South Africa, Sudan, Sri Lanka and...
