Jan 26, 2015 | Online advertising, Online video, Social media
Tumblr has launched a new initiative that pairs artists with brands, as the Yahoo-owned blogging platform looks to further monetise its 420 million monthly unique visitors. The new ‘Creatrs Network’ will operate as a creative agency that connects content curators with...
Jan 26, 2015 | Facebook marketing, India, Mobile, Social media
Almost 1 billion Facebook users worldwide will access the platform on a mobile phone at least once a month this year, with more than three quarters of Facebookers set to be mobile users by 2018, according to a new report. The research, from eMarketer, also reveals the...
Jan 26, 2015 | Online advertising, Social media
Pinterest plans to make more of its user data available to advertisers, as the social media scrapbook looks to further capitalise on its popularity. In an interview with the Wall Street Journal, Pinterest executive Don Faul said the firm would allow marketers to see...
Jan 23, 2015 | Facebook marketing, Mobile, Social media, WhatsApp
WhatsApp is now available for desktop PCs for the first time, as the world’s most popular messaging app looks to expand its users base. The Facebook-owned chat app is used by 700 million users to communicate between smartphones and tablets. Now, users can also chat...
Jan 21, 2015 | Facebook marketing, Social media
Facebook is making some of its artificial intelligence products avaialable to the public, as the social network hopes to accelerate its own AI product development. The products, which include computer tools that offer the means to go through large amounts of data,...
Jan 21, 2015 | Content marketing, Social media, Twitter marketing
The Guardian, Daily Telegraph and Daily Mail figure in the top three positions in a study which analyses top UK newspaper websites for their popularity on social network, Twitter. The study, from Searchmetrics, also found that a Daily Mail story about a YouTube TV...
Jan 21, 2015 | Social media, UK
Sunderland AFC has become the latest Barclays Premier League club to expand its social media network to encourage more football fans to interact with its official website and social feeds. The club has partnered with social content platform Stackla to aunch a social...
Jan 20, 2015 | Digital marketing skills, Facebook marketing, Social media
Facebook has enabled global economic impact of USD 227 billion and 4.5 million jobs around the world in 2014, according to a report. Source: Deloitte The study, from Deloitte and commissioned by Facebook itself, said the gains were made through wider effects of the...
Jan 16, 2015 | Facebook marketing, Search engine marketing, Social media
Social (Facebook) ad spend increased 33% year-on-year (YoY) while click-through rate rose by a staggering 430% in the final quarter of 2014 according to the latest quarterly global data from Kenshoo. At the same time, spend on paid search advertising increased 15%,...
Jan 15, 2015 | Facebook marketing, Mobile, Social media
Facebook is testing a new app aimed at businesses, letting employees use news feed, groups and messaging for their work, while keeping activities separate from their personal profiles. The new service launched on Wednesday as a test for “pilot partners”, whose...
Jan 14, 2015 | Content marketing, Facebook marketing, Social media
When it comes to online content and storytelling, there are few sites as savvy as BuzzFeed. New research uncovers the phrases that generate the most amount of shares for the social news site. BuzzFeed launched in 2006, pioneering the concept of ‘listicles’ (top 10...
Jan 12, 2015 | Facebook marketing, Social media
Instagram was the fastest growing major social network in the US last year, but Facebook retained its lead, according to new research. The study, from Pew Research, indicates that Instagram’s growth rate was found to be greater than its competition which brought its...
Jan 9, 2015 | Facebook marketing, Mobile, Social media, Twitter marketing, WhatsApp
Every day more than 30bn WhatsApp messages are now sent, with its monthly active user base now bigger than Instagram and Twitter combined. In total, the app currently boasts 700 million monthly active users, equal to the population of the US, the UK, France, Russia,...
Jan 8, 2015 | Social media
From someone kind of getting devoured by an anaconda to the U.S. Men’s World Cup soccer squad trying to make a go of it to, well, zombies, there’s no shortage of Twitter activity during programs—and even in the days after. This year, given the myriad social TV...
Jan 6, 2015 | CPG, FMCG digital marketing food and beverages, Online video, Social media
Weetabix has launched a £5.5m multi-channel push featuring Weetabuddies characters to encourage more families and kids to the breakfast cereal brand. Created by BBH London the campaign will run on TV, on-pack, in-store, social and online as well as engaging ‘mummy...
Jan 6, 2015 | Regulation, Social media, Twitter marketing, UK
HM Revenue and Customs has defended its call for tax payers to tweet enquiries to @HMRCcustomers after criticism from MPs. The move came in response to a rise in average waiting times for HRMC contact centre telephone queues, which reached 10 minutes and 53 seconds in...
Jan 5, 2015 | Facebook marketing, Social media
This January Halfords are launching #31FitterDays on Facebook, encouraging people to get more active. Halfords #31FitterDays exercise plan has been developed by qualified personal trainer and certified nutritionist Mo Jabbar, who will be sharing his top fitness tips...
Dec 23, 2014 | Content marketing, CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Online video, Search engine marketing, Social media, Twitter marketing, Viral and buyrals, WhatsApp
2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the ‘Internet of Things’ and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue...
Dec 22, 2014 | Facebook marketing, Social media, Twitter marketing, UK, WhatsApp
Britons are ditching ‘traditional’ social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data, The regulator’s annual survey of the international communications market found that while social...
Dec 19, 2014 | Online advertising, Social media, Twitter marketing, Viral and buyrals
As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon’s Fire Phone flop and Apple’s U2 fiasco to Facebook’s drag queen name ban and McDonalds terrifying new mascot, there were plenty of mistakes from...
