Dec 16, 2014 | Social media
Taxi app Uber has been forced to reverse its decision to increase cab fares to four times the usual price during the seige tragedy in Sydney’s Martin Place, following a social media backlash. We are all concerned with events in CBD. Fares have increased to...
Dec 16, 2014 | Mobile, Social media
In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this new generation – a generation which...
Dec 15, 2014 | Facebook marketing, Search engine marketing, Social media
Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users. Facebook will now focus on offering powerful tools for finding people, posts and news using its own...
Dec 15, 2014 | Mobile, Online advertising, Social media
Key trends to check your 2015 plans against: • Hands-free future: Voice activation, smartwatches and even driverless cars show where mobile devices are heading- and where marketing dollars will follow as the ‘internet of things’ gains traction. •...
Dec 11, 2014 | Social media, Twitter marketing
Key trends to check your 2015 plans against: • Young upstarts breakthrough: Instagram bigger than Twitter as more visual and mobile friendly social networks (SnapChat, Line, WeChat) get user numbers in the hundreds of millions. • Dark social still untracked: More web...
Dec 11, 2014 | Facebook marketing, Social media
Instagram has overtaken Twitter with 300 million users, as Facebook continues to monetise its photo-based social network with new ‘verified accounts’. By comparison, Twitter claims to have 284 million users accessing the network each month. The figures mean that...
Dec 10, 2014 | Facebook marketing, Social media
Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014. With more than 1.3 billion people on Facebook, including 27 million people logging on daily in the UK alone, Facebook is a great barometer of...
Dec 8, 2014 | China, Facebook marketing, India, Latin America, Mobile, Online advertising, Online video, Social media, UK, USA
The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. The study, from ZenithOptimedia’s new Advertising Expenditure...
Dec 5, 2014 | Mobile, Social media
The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30. Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here: Evan Spiegel, CEO of the...
Dec 5, 2014 | Facebook marketing, Mobile, Online advertising, Social media
With the festive season upon us, and new devices likely to be a key gift this year, Facebook is offering 5 tips for app advertising success. 1. Find New Device Owners. Smartphone sales grew 25 percent last holiday season compared to the quarter before.1 New devices...
Dec 4, 2014 | Marketing through gaming, Social media
PC gaming platform Steam has added a new feature that lets users watch their friends’ games with just one press of a button. Watch this video from IGN explaining how the service works: The Valve-owned company said the new ‘Steam Broadcasting’ platform is free to...
Dec 3, 2014 | Facebook marketing, Social media, WhatsApp
Key trends to check your 2015 plans against: • RIP free ad exposures: This was the year when the rules were re-written in social and free audience reach collapsed on Facebook. We predicted it back in 2012, but the casualties have been brutal, as the brands that built...
Dec 3, 2014 | Online advertising, Online video, Social media, UK
With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads. While John Lewis is an obvious surprise winner with over 18 million views (5 mil ahead of Sainsbury’s), we...
Dec 2, 2014 | Online advertising, Online video, Social media, Twitter marketing
Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets. Twittersphere: It is I, Skeletor! Now that I have...
Dec 1, 2014 | Facebook marketing, Online advertising, Online video, Social media, Viral and buyrals
From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Up Selfie’ and the...
Dec 1, 2014 | E-commerce and E-retailing, Social media, UK
For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas. In a study of ten top UK retail sites,...
Nov 25, 2014 | Email marketing, Facebook marketing, Social media
Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook. The study, from RadiumOne, indicates...
Nov 20, 2014 | E-commerce and E-retailing, Regulation, Social media
The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 “fine” issued to a couple who described it on TripAdvisor as a “stinking hovel”. A couple “fined” by a hotel after they wrote a damning review about...
Nov 18, 2014 | Online advertising, Online video, Social media, Twitter marketing, Unilever - Research, tips and news for marketers
Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate. The 30- and 60-second spots from WPP’s Ogilvy & Mather and David show speeches...
Nov 18, 2014 | Mobile, Social media
Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app. The service, called ‘Snapcash’ is a partnership with payment-processing firm Square, which offers its own stand-alone friend-to-friend payment app...
