Nov 18, 2014 | Social media, Twitter marketing
Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach. Twitter has launched a new feature that lets let new users see what’s...
Nov 17, 2014 | Facebook marketing, Social media
Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them. Under the new scheme, set to come into place in...
Nov 17, 2014 | Digital marketing skills, Facebook marketing, Social media
Facebook is planning a business-orientated social network to rival LinkedIn, according to a news report. The Financial Times cites ‘sources familiar with the matter’ that the site has been seeking to broaden its offerings, unveiling an application that lets people...
Nov 13, 2014 | Facebook marketing, Online video, Social media
The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes to sharing videos. At the start of...
Nov 11, 2014 | Facebook marketing, Social media, WhatsApp
Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users. Messenger has come under fire in recent months, as messaging was...
Nov 11, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Marketing through gaming, Mobile, Online advertising, Social media
Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Targeted at the Singapore...
Nov 10, 2014 | China, Social media, Twitter marketing
Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market. The social media platform has been blocked in China since 2009, mainly due to censorship reasons but also to protect domestic...
Nov 10, 2014 | Facebook marketing, Social media
Facebook has added an Ebola button to users’ profile pages to help people donate to charities fighting the disease. The money will go to International Medical Corps, the International Federation of Red Cross and Red Crescent Societies, and Save the Children. The...
Nov 7, 2014 | E-commerce and E-retailing, Mobile, Social media
Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay. The new ‘Tinder Plus’ subscription will feature a large yellow Undo button on the home screen, in the hope it will...
Nov 6, 2014 | Mobile, Online advertising, Online video, Search engine marketing, Social media
US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report. The study, from Forrester, made estimates of all digital advertising spend;...
Nov 5, 2014 | E-commerce and E-retailing, Social media, Twitter marketing, USA, Viral and buyrals
As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Ecommerce marketing just...
Nov 4, 2014 | Social media
Social news site Reddit has launch its own crowdfunding site – Redditmade, encouraging its community to invest in and create new products and designs. Currently a test site, it offers users – known as “redditors” – to raise money to fund new...
Nov 3, 2014 | Facebook marketing, Social media, Twitter marketing
Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research. The data, from social discovery and sharing platform Shareaholic, details the traffic stats from eight of its...
Oct 31, 2014 | Online advertising, Online video, Social media
Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues. The new ads will appear in Tumblr users’ feeds on auto-play, but with the sound muted by default (auto-play...
Oct 31, 2014 | Facebook marketing, Social media
When it comes to writing content, the length of each post can vary wildly depending on which platform you use. This infographic from SumAll looks at how long social media updates should be. The study provides insights into optimal lengths for tweets, Facebook status...
Oct 31, 2014 | Social media
Intelligent Crowd TV has launched a weekly webcast chat show to bring together entrepreneurs and investors, nationwide. The show will allow entrepreneurs to pitch their business opportunity to an audience of crowdfunding investors across the UK. They will then go...
Oct 30, 2014 | Content marketing, Facebook marketing, Social media
News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’. Facebook’s reasoning is that, with its 654 million daily...
Oct 30, 2014 | Social media, Twitter marketing
Twitter share prices have dipped 10% on the news that its third-quarter results that show the social network Twitter added only 13 million new users and remains unprofitable. The news comes in stark contrast to the success of rival digital giants. Apple made $8.5bn in...
Oct 30, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… 360i and Oreo-ownder Mondelez collaborated with designer Lori Nix and production company...
Oct 27, 2014 | Social media, Twitter marketing, UK
Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London’s Science Museum. Watch the moment captured on video via The Telegraph below:...
