Sep 12, 2014 | Mobile, Social media, UK, USA
Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research. The data, from GlobalWebIndex analysed teen usage of Snapchat across the platform’s top five markets. The teen demographic – 16-19 year olds –...
Sep 11, 2014 | Online advertising, Online video, Social media
Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report. The ‘Adblocking Goes Mainstream’ report, from PageFair and Adobe, said the number of people who utilised this...
Sep 10, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing
More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user. The study, conducted by...
Sep 9, 2014 | CPG, E-commerce and E-retailing, Social media, Twitter marketing
Twitter has expanded into ecommerce a new ‘buy’ option that will appear alongside a brand’s tweet. Watch this video from Twitter explaining how the service works below: The service will be initially launched as a test with a “small percentage...
Sep 8, 2014 | Social media, Twitter marketing
Iconic photo sharing service Twitpic is to close after a long-running dispute with Twitter over the use of its name. Long before Twitter let users share pictures, Twitpic allowed people to share images on the social network, and was even one of the default choices...
Sep 8, 2014 | Regulation, Social media
Following the nude celebrity hacking scandal last week, controversial online forum 4Chan has been forced to improve its posting rules to comply with US copyright laws. The anonymous message board is a rich source of internet culture, with lolcats, ‘Rickrolls’ and a...
Sep 4, 2014 | Social media, UK
The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research. The study, commissioned by Optimus Performance Marketing [uk.optimus-pm.com]...
Sep 2, 2014 | CPG, Mobile, Online video, Social media
With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big thing in bite sized video. The app, currently...
Sep 1, 2014 | Social media, WhatsApp
Instant messaging pioneer MSN Messenger is finally being switched off after 15 years, as the once popular hangout for teens has been usurped by Skype and mobile chat apps such as WhatsApp, Instagram and Snapchat. Launched in 1999, the Microsoft-owned service provided...
Aug 28, 2014 | China, Mobile, Social media, WhatsApp
WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world. The news was announced by CEO and founder Jan Koum, who tweeted that the popular messaging app was...
Aug 28, 2014 | Facebook marketing, Mobile, Social media
Instagram has launched Hyperlapse, a new standalone app letting users shoot time-lapse videos, as the Facebook-owned firm continues to expand. Time lapse is a cinematography technique commonly used to show a plant growing or a cityscape going from day to nigh in a few...
Aug 27, 2014 | Social media
Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button. Under the new scheme, registered members will also be able to learn more about the people who engage with...
Aug 26, 2014 | E-commerce and E-retailing, Marketing through gaming, Online video, Social media
Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming. Watch this video from Bloomberg exploring the ramifications of the deal below: Twitch has earned the reputation for becoming the ‘YouTube of...
Aug 26, 2014 | Australia and New Zealand, Facebook marketing, Social media
Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen. Facebook alone had 2.5 million unique visitors in March. The most visited brand page on Facebook was...
Aug 22, 2014 | Facebook marketing, Online advertising, Social media
Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users’ News Feeds, as the social network continues to steer brands towards paid ads. Under the new scheme, ads from a page that a person is not connected to (e.g. users who...
Aug 21, 2014 | Mobile, Online video, Social media, Twitter marketing
Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app. Watch this video demonstrating the new changes below: Previously Vine users had to tap and hold on the screen for...
Aug 21, 2014 | Online video, Regulation, Social media
The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of fan sites and social media...
Aug 20, 2014 | CPG, FMCG digital marketing food and beverages, Search engine marketing, Social media, UK
Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. The company’s logo,...
Aug 19, 2014 | E-commerce and E-retailing, Mobile, Social media
This chart shows what connected smartphone and tablet users are doing whilst watching television. General web surfing came out as the top activity with 49% of smartphone users and 66% of tablet users accessing their second screen to browse the internet. Interestingly...
Aug 19, 2014 | Social media
This chart shows the responses TV audiences give when asked the question “What impact does social media have on your television viewing’?”. The top answer was that the audience member became aware of more programmes rising from 18% in 2012 to 25% in...
