Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the campaign’s hashtag...
Aug 19, 2014 | Online video, Social media, Viral and buyrals
In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m in contributions to the group...
Aug 19, 2014 | Facebook marketing, Mobile, Social media, Twitter marketing, USA, WhatsApp
Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. The study, from JP Morgan, found that Facebook accounted for 20% of overall mobile time share while...
Aug 19, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age. The PepsiCo’s brand usd Uber’s courier service to pass out free...
Aug 19, 2014 | Content marketing, CPG, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Viral and buyrals
Fanta is using 6 second video platform Vine to create a weekly digital comedy series, “Fanta For The Funny,” aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos The Coca-Cola owned firm is investing...
Aug 18, 2014 | Mobile, Search engine marketing, Social media
Google has bought social travel app JetPac, as the internet giant continues to enhance its local search data. Watch this video demonstrating how the technology works below: JetPac provides users with free city guides based on its analysis of public Facebook and...
Aug 18, 2014 | Mobile, Online video, Social media, UK
85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions. There are a plethora of screens now available for consumers to watch TV content on, and with another summer of...
Aug 18, 2014 | Facebook marketing, Mobile, Social media, UK
There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research. The study, from ComScore, also found that 8.8m access the internet...
Aug 18, 2014 | CPG, FMCG digital marketing food and beverages, Mobile, Social media
Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided an...
Aug 15, 2014 | Social media
IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm. The Ask.fm site is popular amongst teens, and facilitates question and answer exchanges between users without submitting your real identity, but the site is...
Aug 15, 2014 | Social media, Twitter marketing
Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help. The admission, revealed a company filing and first reported by Quartz, means that some...
Aug 14, 2014 | Online advertising, Online video, Social media, Twitter marketing
Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads. View a sample of the ad format below: The new format will be similar to most popular ad product, Promoted...
Aug 14, 2014 | Social media
While new media is growing at a rapid pace, the wealth of the individuals behind them is also skyrocketing. Here’s a look at the net worth of new and old media billionaires, and how quickly they amassed their fortune compared to the media moguls of old, courtesy of...
Aug 13, 2014 | Social media, Twitter marketing
Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application. The fee structure is likely to boost ad prices as target audiences receive more attention and Twitter...
Aug 11, 2014 | Facebook marketing, Mobile, Social media
Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics for advertisers. Under the new rules on the social network, app developers will not be able to...
Aug 8, 2014 | Mobile, Social media
Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too. Emu fills a gap in Google’s arsenal, as it already mines...
Aug 8, 2014 | Social media
Pinterest has added a private messaging feature, letting users to chat with each other in a private window while using the social media scrapbooking tool. Users can now communicate with each other by starting a conversation with a Pin and then chatting in the same way...
Aug 7, 2014 | Mobile, Social media, UK, WhatsApp
The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research. According to Deloitte, the number of instant messages sent in Britain alone is...
Aug 6, 2014 | Mobile, Social media, WhatsApp
Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research. The study, from the KPCB 2014 Internet Trends report, looks at period of 2005 to 2014. Considering WhatsApp is just 2 years old, the...
Aug 5, 2014 | Online advertising, Social media
OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond. Last month, OKCupid’s co-founder Chris Rudder revealed the companies experiments in a blog...
