Aug 5, 2014 | Online advertising, Social media, Twitter marketing
Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in. Watch this video from Bloomberg discussing Twitter’s user numbers here: Following the company’s strong financial results, Twitter Chief...
Aug 5, 2014 | Content marketing, Online video, Social media
The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. The campaign has now entered the final stages and the hourly countdown on the...
Aug 1, 2014 | Social media
There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research. Infographic source: Sprinklr The research, from...
Jul 31, 2014 | Social media
Pinterest has purchased online collaboration service Icebergs. Barcelona-based Icebergs launched in 2013 and allowed users to visually organize and share projects using images, video and other digital content. The service was popular with designers and other...
Jul 30, 2014 | Mobile, Social media
Instagram has released its new “one tap picture messaging app” Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week’s accidental reveal of Bolt’s existence...
Jul 30, 2014 | Social media, Twitter marketing
Strong user growth, product updates and the World Cup have all contributed to Twitter’s Q2 revenues rising 124% year-on-year. News of the results drove the firm’s share price up 30%, reversing a trend which had seen stock fall 43.8% during the year. Q2...
Jul 28, 2014 | Social media
New research by YouGov on behalf of Webhelp has found that only 15% of leading companies responded to tweets from customers, and 64% of businesses took more than an hour to reply. The “Connected Customers Survey” also found that 88% of customers hate being...
Jul 23, 2014 | Facebook marketing, Social media
Facebook is launching a new ‘Save’ feature that lets users bookmark content for later viewing, as the social network looks to boost engagement (and ad spend) on its site. View this promo video here: Facebook software engineer Daniel Giambalvo announced Save in a blog...
Jul 22, 2014 | Mobile, Online advertising, Search engine marketing, Social media
Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of paid search ads downwards....
Jul 22, 2014 | Mobile, Social media, Twitter marketing
Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat. The revamp means that viewers can view their entire direct-message history on mobile,...
Jul 21, 2014 | Facebook marketing, Mobile, Social media
Facebook is trialling a ‘buy’ button for ads and page posts from brands, letting users purchase goods directly from Facebook without leaving the social network. Initially running in the US only with select partners, the button will appear on from adverts...
Jul 18, 2014 | Regulation, Social media
Google has dropped its requirement for people to use their real names on its social networking service Google+ and its video service YouTube, in a move that suggests the web giant is scaling back its social media ambitions. The requirement has been unpopular since it...
Jul 18, 2014 | Brazil, Germany, Mexico, Social media, USA
The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research. The world’s premier footballing event in Brazil would have been won by Mexico if the competition was based on social media audiences, according to...
Jul 17, 2014 | CPG, Email marketing, FMCG digital marketing food and beverages, Social media
Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from. In line with this ‘Best Friend Brand’ trend, more than 70% of those consumers questioned said they would be more likely to make a purchase...
Jul 16, 2014 | Content marketing, Online video, Social media
The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon. Simon’s Cat first first appeared online in the animated film ‘Cat Man Do’, which was a viral smash-hit on YouTube in 2008. Now boasting over half a...
Jul 15, 2014 | Search engine marketing, Social media
Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos. Smoking...
Jul 15, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards. The move forms part of Nescafe’s new “REDvolution” marketing strategy; a modernisation of the Nescafe brand worldwide in a bid to to reach discerning,...
Jul 14, 2014 | CPG, FMCG digital marketing food and beverages, Social media, Twitter marketing
Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’. Watch this recent promo video for Heineken’s cites...
Jul 14, 2014 | Social media
The boss of Mind Candy, the company behind popular kids social network Moshi Monsters, has taken to YouTube to announce his resignation as CEO, but will continue in a more “creative role” as the social network. View the YouTube video here: Michael Acton Smith, who has...
Jul 11, 2014 | Email marketing, Regulation, Social media, UK
As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the...
