Jul 10, 2014 | Social media, Twitter marketing
Tweets are a fast and easy way to communicate directly with your customers. But what should you say and how should you say it? This video from Twitter offers guide to getting the most out of the social network as a customer relationship tool.
Jul 10, 2014 | CPG, Online video, Social media
Back in June 2014, Unilever’s Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its “campaign for real beauty” activity. View part of the debate here: The...
Jul 9, 2014 | Mobile, Social media
Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam. PopJam lets children to create art, stories, photos, games and contests, which can then be shared with other kids around the world, in a safe...
Jul 9, 2014 | Brazil, CPG, FMCG digital marketing food and beverages, Germany, Social media, Twitter marketing, Viral and buyrals
Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: The game attracted a staggering 35.6...
Jul 8, 2014 | Online advertising, Online video, Social media
Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by...
Jul 3, 2014 | Facebook marketing, Online video, Social media
Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers. Watch this promo video explaining how LiveRail works below: LiveRail connects marketers to publishers on web...
Jul 3, 2014 | Content marketing, Social media, Twitter marketing
News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter. PA will use the Twitter dashboard in its newsroom and several other departments. After the Dutch ANP, which has been using...
Jul 3, 2014 | E-commerce and E-retailing, Email marketing, Social media, Twitter marketing
UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research. The Eptica Multichannel Customer Experience Study found that email was the best performing channel for...
Jul 2, 2014 | Mobile, Social media, Twitter marketing
Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages. Watch this promo video showing how the service works below: The new ad format promotes app installation...
Jul 1, 2014 | Facebook marketing, Social media
This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of interactions with 2.49 per hour. Posts made earlier In the day...
Jul 1, 2014 | Mexico, Social media, Twitter marketing
Dutch airline KLM has been forced to apologise for joke tweet following Netherland’s victory over Mexico at the World Cup. The tweet, now deleted, included a photo of an airport departures sign under the heading ‘Adios Amigos’. Next to the word...
Jul 1, 2014 | Brazil, India, Social media
Google’s first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead. Orkut gained huge popularity in India and Brazil, but did not do...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media, Twitter marketing, UK
Nando’s currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. The study, from eDigitalResearch, indicates that Nando’s have nearly 3million followers on Facebook...
Jul 1, 2014 | CPG, Facebook marketing, FMCG digital marketing food and beverages, Social media
Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the U.S. This case study looks at how the...
Jul 1, 2014 | CPG, FMCG digital marketing food and beverages, Social media
Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours. The ‘tumblog’,...
Jul 1, 2014 | Social media
Footwear company Aldo launched a contest to identify and reward “the next stars of Tumblr” to target the blogging network’s highly engaged community of fashion and design enthusiasts. Tumblr bloggers were invited to submit their credentials and short...
Jun 30, 2014 | Digital marketing skills, Facebook marketing, Social media
Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally. For one week in 2012 Facebook tampered with the algorithm used to place posts into user news feeds to study how...
Jun 30, 2014 | Search engine marketing, Social media
In a surprising move, Google is dropping profile photos and Google+ circle counts from its search listings, as the search giant appears to be dialling back on its social media strategy. The stated aim is to create a more consistent look across devices and create a...
Jun 27, 2014 | Social media
Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report. A Forrester study, commissioned by the leading social customer service platform...
Jun 26, 2014 | E-commerce and E-retailing, Social media
American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and...
