Jun 26, 2014 | Social media
Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub to push images to...
Jun 25, 2014 | Facebook marketing, Online video, Social media
Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result. Alongside the standard likes, comments and shares to rank a video’s popularity, Facebook will also take into...
Jun 23, 2014 | CPG, FMCG digital marketing food and beverages, Online video, Social media, Viral and buyrals
Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it’s our video viral of the week below… The flag will fly at Coca-Cola’s hospitality venues at the World Cup and be...
Jun 20, 2014 | Facebook marketing, Social media, Twitter marketing
The most sharable social media content is either funny or informative – or a combination of both – according to the findings of a new survey. The global survey, Ogilvy & Mather and SurveyMonkey examined user habits and trends from 6,500 social media users...
Jun 20, 2014 | Facebook marketing, Social media
Day four at the Cannes Lions event saw Facebook’s Sheryl Sandberg, Clear Channel Media with Jared Leto and Benjamin Palmer, R/GA with Bob Greenberg and Beats Electronics’ Omar Johnson, and Grey with Courtney Love and Tor Myhren. Watch the highlights in the video...
Jun 19, 2014 | Online advertising, Online video, Social media
Here are the top digital marketing data and case studies that caught our eye. Best times to post on Facebook: ‘After hours’ gets most clicks There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But...
Jun 19, 2014 | Facebook marketing, Social media
After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process. Known as Slingshot, the app’s features include sharing photos and...
Jun 19, 2014 | Online advertising, Social media
The third day of the Cannes Lions festival was another eventful one, featuring Yahoo’s Marissa Mayer talking native ads and rapper Kanye West, who has offered to redesign Instagram, suggesting that it would be “a simple task” for him to beautify the...
Jun 19, 2014 | Facebook marketing, Search engine marketing, Social media
Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study. The study, from Kenshoo and Facebook, also provides evidence that this positive impact on...
Jun 18, 2014 | Facebook marketing, Online advertising, Search engine marketing, Social media, Twitter marketing
Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Twitter saw the biggest percentage increase, and all three continue to grow strongly with aggressive plans to increase advertising revenues in 2014-15.
Jun 18, 2014 | Facebook marketing, Online advertising, Social media, Twitter marketing
Social media monitoring firm Socialbakers is switching its metric of choice, now favouring ‘interactions’ (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of...
Jun 18, 2014 | CPG, Email marketing, Facebook marketing, FMCG digital marketing food and beverages, Online advertising, Online video, Social media, Twitter marketing
Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about...
Jun 18, 2014 | Email marketing, Regulation, Search engine marketing, Social media, UK
The UK Government can legally spy on UK citizens’ YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement. Writing in response to criticism from pressure groups, Charles Farr, director general of the Office for Security and...
Jun 17, 2014 | Facebook marketing, Online advertising, Social media
There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study from TrackMaven looks into how to get...
Jun 13, 2014 | Social media, UK
The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe, Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research. Adobe has released some new data in its latest Digital Index Report...
Jun 13, 2014 | Brazil, Mexico, Social media
The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK The world’s premier footballing event in Brazil would be won by Mexico if the...
Jun 12, 2014 | Email marketing, Search engine marketing, Social media
Here are the top digital marketing data and case studies that caught our eye. Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’ The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically...
Jun 12, 2014 | Social media, Twitter marketing
Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Digital Intelligence, looks at the future of Twitter as...
Jun 10, 2014 | Australia and New Zealand, Facebook marketing, Mobile, Online advertising, Social media, WhatsApp
Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. The service, which has over 200 million users...
Jun 10, 2014 | Regulation, Social media, Twitter marketing
The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side. “We can neither confirm nor deny that this is our first tweet,”...
